Schwarzkopf is making covering grays easier than ever with its latest launch.
The professional color brand recently expanded their at-home color portfolio, Schwarzkopf Keratin Color, to include the Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray. Whether you’re hoping to do a quick 10-minute root touch-up at home or on-the-go and only have time for quick spray, these two new game-changing products have totally got your back when it comes to covering up pesky grays. Not only are they designed for all hair types and textures, but they come in three different shades (black, dark brown, and light brown) too.
The Keratin Root Permanent Color is a permanent color treatment that refreshes the root of the hair by providing 100 percent gray coverage in just 10 minutes, leaving hair looking stronger and healthier. Not only does its kit contain the brand’s exclusive bond enforcing system, but it also comes with a salon-inspired three-sided brush for precise application.
As for the Keratin Root Temporary Color & Thickening Spray, it instantly delivers up to 100 percent gray coverage and is scalp friendly. This temporary root color spray has a non-irritating and ammonia-free formula that delivers a non-sticky hold evenly and finely. This formulation helps ensure precise color application without mixing.
Recognized By the Product of the Year USA Awards
Both products were recently recognized as winners of the 2025 Product of the Year USA Awards, receiving the honor of Most Innovative Product in the Beauty category. For those unfamiliar, Product of the Year is the largest consumer-voted awards program centered around product innovation. The program is determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research. These new Schwarzkopf products being recognized in this manner speaks of their unique value to consumers.
“It is an honor to have Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray endorsed by 2025 Product of the Year winners,” said Christopher McClement, Senior Vice President, Marketing at Henkel Consumer Brands USA. “Evolution has been constant as the Schwarzkopf brand has grown over the last century and our new range of Keratin Root products are a result of continuous research and development in an effort to elevate the haircare products and formulas we provide to our consumers. We are proud that this distinction—and the widely recognized Product of the Year red seal used in connection with our products—will now be a symbol to consumers of Schwarzkopf Keratin Root’s credible, reliable, and innovative hair color products, which they are sure to love.”
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