Suave is bringing bold new innovation to the beauty aisles. The brand recently launched 34 new products across the hair, body, and men’s care categories, marking its biggest product drop in decades.
“A Suave, we believe everyone deserves great beauty products—without overpaying,” said Rachel Behm, Suave Brands Co. SVP of Marketing. “We’re taking innovation to the next level, bringing high-performance formulas that compete with luxury brands at a fraction of the cost. With 34 new products launching now, we’re making salon-level results available for under $5.”
Out of all the launches, we must admit that we are most excited about the haircare newness the brand has released. Known for delivering quality at an accessible price point, Suave has brought salon-worthy formulas, trending ingredients, and indulgent scents to everyday essentials—without the heavy price tag.
Keep scrolling for a closer look at Suave’s new haircare launches.
Hyaluronic Infusion Collection
Infused with skincare-inspired hyaluronic acid for dry and dehydrated hair, Suave’s new Hyaluronic Infusion Haircare Collection moisturizes hair for up to 48 hours, providing long-lasting hydration. This salon-proven moisturizing system also helps detangle and reduces breakage for added manageability and softness.
Bonding Infusion Collection
Rebuild hair bonds and strengthen your locks with Suave’s new Bonding Infusion collection, which contains the first hair bonding products available under $5. Featuring a ph-balanced shampoo, a sulfate-free purple toning shampoo, a hydrating conditioner, and an ultra-repairing hair mask, this collection is designed to help make damaged and weak hair become stronger, shinier, and less prone to breakage.
Bamboo & Hibiscus Volumizing Collection
Give flat hair an instant boost of weightless volume and body with Suave’s new Bamboo & Hibiscus shampoo and conditioner collection. Infused with 100% natural bamboo and hibiscus, this collection will leave hair feeling touchably soft and looking visibility fuller after just one use.
Dry Shampoo Collection
Powered by tapioca starch, Suave’s Dry Shampoo collection works to instantly refresh hair, removing excess oils, sweat, and odor. The collection features three variants—Bamboo & Hibiscus, Rosemary & Mint, and Sweet Coconut— all of which are formulated with 100% natural ingredients.
Heat Protection Shield Spray
Suave’s new Essentials Heat Protection Shield Spray is designed to protect strands from heat damage against temperature up to 450°F. Ideal for all hair types and color-treated hair, this lightweight reduces blow-dry time while also detangling, leaving hair softer, sleeker, and more vibrant.
Suave’s new launches are available for purchase at Walmart, Target, CVS, Walgreens, and Amazon. And for all things Suave, be sure to follow @suave on Instagram.
