Blonde isn’t just a service, it’s a signature. And right now, it’s evolving faster than ever.
From ultra-clean Scandi blondes to soft, dimensional highlights, clients are asking for brighter results with less compromise. The challenge has always been delivering high lift without sacrificing the integrity of the hair.
A new wave of professional lightening technology is stepping in to close that gap and honestly, it’s changing the conversation.
Introducing the new Wella Professionals BlondorPlex 9.
The NO.1 Salon Lightener in the World* just got an upgrade. With its new Metal Purifier and Built-in Plex technology, this formula is for all hair types, textures, techniques who are looking for an unbeatable clean lift.**
A Cleaner Blonde Starts Within
We’ve talked a lot about “clean lift” over the years but what does that actually mean in 2026?
This upgraded system takes a different approach to lift, starting with what’s hidden inside the hair.
By targeting metal buildup within the fiber, it helps eliminate one of the biggest causes of uneven, unpredictable lightening. The result is a more controlled process and a noticeably clearer blonde. The Metal Purifier helps capture metals so the lightener can perform to the best of its abilities.
It’s the kind of clarity you see immediately, in tone, brightness, and overall finish.
Here’s where things get interesting. Blonding has always pushed hair to its limits. What’s changing is how that stress is managed.
With up to 9 levels of lift from the Bond Builder Technology, BlondorPlex 9 claims up to 97% less breakage***, a percentage that is unheard of in the blonding community up until this point. The vegan formula and technology works to help rebuild and reinforce hair bonds during lightening, focusing on supporting the hair throughout the entire lightening process, not just after.
The key is to follow up BlondorPlex 9 with BlondorPlex No. 2, which will further strengthen the hair bonds and rebalance the pH factor in just two minutes. This isn’t just about protecting the hair, it’s about actively improving its resilience. But don’t just take it from us, Wella Professionals global color ambassadorNikki Lee can’t get enough of the lightener stating, “BlondorPlex offers the cleanest, most beautiful lift I have ever seen.”
BlondorPlex 9 is anything but one-note. This system supports a range of services, from Scandi Blonde for ultra-clean brightness to Express Blonde for fast, high-impact results and Classic highlights for soft, wearable dimension. Each look benefits from the same focus on clarity and condition with optimal lightening performance no matter the starting level.
Supporting clients go-to looks while benefitting the stylists with saved time, expanded services and flawless, high impact.
As clients’ expectations rise, so does the need for smarter lightening. What once felt like a trade-off, lift versus health, no longer has to be.
This next generation of technology is revolutionalizing the lightening category, making it easier to create cleaner, brighter blondes across the full spectrum, without compromising the feel of the hair. Head to wellaprofessionalstore.com and Cosmoprof to grab yours today and get a blonde upgrade.
*Based on the 2024 Professional Hair Color Global Market Brief Study for the bleach coloring sub-product type category published by Kline
** Instrumental text vs. leading global competitors.
***BlondorPlex 9 + BlondorPlex No. 2, vs. BlondorPlex 9 alone.
Some people find their passion early, others fall into it. For Jill Buck, it was a little of both. Graduating early from high school, she knew she wanted a career that would support her dreams of motherhood, travel, and immersed in a craft she loved. Hair isn’t just about finished looks, it’s about the connection with people behind the chair.
Nine Zero One
Beauty school gave Buck more than technical skills, it pushed her to grow through working on all hair textures and types, a rare opportunity in many learning experiences. It was there she met her best friend and future colleague at Nine Zero One. They both shared the same drive of wanting to be the best, which set the tone for their careers and taught her the value of investing in relationships.
“There’s so much power in the people around you,” Buck says. “Meet everyone in every room. Your connections can open doors you never imagined, from opportunities to celebrity work.”
Early on, Pinterest became an essential tool in Buck’s kit. She used it to storyboard her ideas for consultations and visualizing looks before even touching client’s hair. It’s a reminder that creativity in this industry isn’t just in your hands, it’s all about how you plan and execute your vision.
A major turning point in her career came with Davines Color. As North America Color Ambassador, she’s part of a family-oriented brand with a mission to prioritize sustainability and results. She’s especially excited about Davines’ The Present Time toner, a non-ammonia, alkaline toner that simplifies blending and softening blondes with precision. “It’s like magic,” she says, “even my assistants noticed the difference immediately.”
Beyond the toner, Buck loves the Beautiful Things Haircare line, made with stem cells from olive trees. It’s natural, biodegradable, and versatile across all hair types. It’s a pre-color treatment that does exactly what it promises on the bottle.
Buck’s work with Davines has changed her live. Not only has he brand caused her to think more about what she puts down the drain in her salon, but it has made her think about the little things she can do every day to be more sustainable. Beyond the lifestyle changes, her work with Davines has even brought her to Italy, connecting with artists from around the world. Experiences like these remind her that the hair industry is about more than the chair, it’s that everyone in the industry has the same understanding of its broader community.
Tune in below to hear more about Davines and their revolutionary products from Jill! Check out our Instagrams here at @Readthetease and @volumeupbythetease.
SPONSORED
THE PEOPLE
From the beginning, in everything that Davines believed and created, it strived to do better, seeking out inspiration wherever it may be in Italy and beyond. Sometimes, dream and reality come together to make something beautiful and good. You just have to believe.
This family-owned premium haircare brand, present in 90 countries and over 3,000 salons in North America, began with a simple vision to make sustainable haircare products. Starting in their family garage in Parma, Italy, the Bollati family did just that.
In 1993, their first products were born carrying the Davines logo, a combination of letters from siblings Davide and Stefania. The family always sought harmony between science and nature. The brand’s in-house lab and chemists made a passion of this pursuit.
They also aimed for balance with the brand’s philosophy, and eventually hit upon the tagline Sustainable Beauty. Two words, juxtaposed, carried so much importance that Davines wrote a manifesto about expressing ideals like “freedom of expression,” “multicultural curiosity,” “transparency,” and “interdependence.”
“Davines’ definition of “beauty” is based on appreciation for individuality, celebration of diversity and freedom of expression.”
So, it praises the grace, elegance and distinct characteristics that make each of us who we are; and applies these same belief system principles towards salons and the hairdresser community.
THE PRODUCTS
Building on its foundation of respect for humanity and the environment, Davines transitioned to ever more sustainable practices including biodegradable raw materials, regenerative organic sourcing and more reuse and refill packaging solutions. As it got larger, it became more and more conscious of making a positive impact on the world, on doing what it could to take responsibility for the planet and improving the one place everyone calls home.
So in 2016, Davines became a B Corporation, and in 2019 became a benefit corporation to further their mission to use business as a force for good. All of this helped the brand find its true purpose: do the best for the world, creating good life for all, through beauty, ethics and sustainability.
Davines offers a broad assortment from color to everyday care to styling and treatment products, crafted for hairdressers first and foremost, meeting all the needs for any client in their chair. Each product family has a unique story to tell, and that’s what really sets them apart. Born form intuition and crafted with an artisan spirit, Davines products use the most advanced cosmetic technologies while upholding the brand’s high standards of sustainability to create cultural expressions of beauty.
“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live and work, and of the things they love.” – Davide Bollati, Davines Chairman
In this conversation, Samantha breaks down how salons can “steal” proven tactics from Sephora and LVMH: using consistency, storytelling, and education-driven retail to elevate the client experience, strengthen brand identity, and drive smarter growth.
Background + Industry Journey
The Tease: You apprenticed, earned your license, and later oversaw salon & spa services, HR, and retail movement in your family’s business. How did those early roles influence how you market professional products now?
Samantha Dlabich: Most people don’t get the chance to understand salons from the inside out before they’re even old enough to hold a round brush. I did. I learned which tools salons struggle to access, things like promotional-cycle planning and ready-to-use marketing assets. So now, when I market professional products, I focus on making resources simple, accessible, and easy to implement.
The Tease: What inspired you to step out from behind the chair and into a career in marketing, and how did you make that pivot?
Samantha: The pro-beauty world is massive, and I’d always been curious about what existed beyond the four walls of a single salon. When I had a shoulder injury, the timing lined up with an opportunity to take everything I’d learned behind the chair and apply it with my distributor.
Stepping away from the salon, especially my family’s, was terrifying, but it also opened the door to a whole new side of the industry. I realized I could make just as much impact supporting salons from the outside as I did working inside one.
The Tease:You often talk about how stylists should be “stealing” their marketing tactics from LVMH and Sephora. From your perspective, what are the biggest marketing habits beauty pros can adopt that cost little, but change everything?
Samantha: Honestly? It looks exactly like what those retailers do, just scaled to salon life. I always tell salons there are three low-cost habits that truly change everything: consistency, social media presence, and promotional planning. For salons, that means routines your team can rely on: simple scripts for add-ons, a rotating promotional calendar, and predictable touchpoints that keep clients engaged. When consistency becomes part of your culture, stylists build stronger habits and clients start to anticipate and get excited about what’s coming next. Social media is also a necessary play: it gives potential clients a preview of your craft, your culture, your vibe.
Beyond the first two, integrative promotional planning is the next critical key. A six-month promo strategy sounds big, but it makes consistency effortless and you don’t have to build it from scratch. Your distributor should be excited and prepared to help with this; our team at KMMA has plug-and-play promo cycles, assets, and in-salon strategies ready to go.
The Tease: How important is it for stylists to share their POD (Points of Difference) beyond posting beautiful hair photos? What does that shift unlock?
Samantha: Sharing your salon’s POD is basically creating a dating profile for potential clients. Gorgeous hair photos are the profile picture, they grab attention. But the real magic happens when people scroll.
Your culture, your experience, your vibe… that’s the “long walks on the beach” that helps clients say, ‘This is my place.’
If you don’t share what makes your salon your salon, you blend in with every other guy holding a fish in his dating profile. When you share your POD, you unlock clarity, connection, and clients who feel aligned before they even book. POD posts help clients pre-choose you before they ever sit in your chair.
The Tease: As the marketing lead for a distributor, how are you enabling salons to elevate their marketing game specifically?
Samantha: I focus on giving salons everything they need to market with confidence, without the guesswork. That means equipping our team with clear promotional strategies, from what’s included to how to merchandise it. It means providing ready-to-use social assets so salons can showcase their products as beautifully as they showcase their work. And it means refining our promo offerings so there’s always a simple, step-by-step way to take what you purchase from us and bring it to life in the salon.
The Tease: Why is pairing high-quality products with high-quality education so essential, and what should pros look for in a distributor who provides both?
Samantha: You wouldn’t pair caviar with gas-station sushi, right? The same goes for products and education. High-quality products can only reach their full potential when they’re supported by high-quality education. When a stylist truly understands a product (the why, the how, the techniques that make it shine), the client experience elevates from ‘they use great products’ to ‘my stylist is incredible.’
When choosing a distributor, look closely at their education offerings. You want a mix: virtual classes for convenience, and in-person or hands-on education to really build skill and confidence. Great brands should come with great education, and the right distribution partner will make sure you have access to both.
The Tease: For stylists looking to communicate product value through social media, what language strategies or first steps do you recommend?
Samantha: Start by hitting the product story from all angles. If you’re posting a beautiful color or blowout, don’t just talk about the look, call out the products that made it happen. Create a caption that teaches clients why the look works and makes the product part of the magic. When in doubt, simplify. Clients don’t speak stylist, they speak results.
Retail + Revenue Strategy
The Tease: Retail is one of the biggest missed revenue opportunities in beauty. Where do you see stylists leaving money on the table compared to Sephora and Ulta?
Samantha: Every salon needs retail because retail is part of the service, not an extra; but what needs to be reiterated is that stylists shouldn’t sell; they should educate. Stylists leave money on the table when they skip the education piece. Clients come to us because we’re the experts on their hair. If we’re not educating them on what they need to maintain their look, we’re not offering a full-service appointment.
Sephora and Ulta win because they’re always teaching: ingredients, benefits, routines, results. Clients walk in curious and walk out informed. When stylists stay quiet, clients will simply go learn and buy from someone else. If you don’t educate your client, Sephora will. Be your client’s hair expert and show them why they choose you.
The Tease: LVMH invests massively in messaging, merchandising, and retail experience. How can a small salon replicate that energy, even without a huge budget?
Samantha: You don’t need an LVMH budget to create an LVMH-level experience; you just need to look at your client journey with fresh eyes. Is booking smooth? Is your front desk warm and welcoming?
Walk through your salon like a client. What do you hear, smell, see, and feel? Do your retail shelves look fresh and intentional, or dusty and forgotten? Sit in your styling chairs, what would a client notice after an hour that you might overlook day-to-day?
Regularly auditing your client experience keeps small details from slipping through the cracks. Pay attention to great and not-so-great experiences at other businesses. If something impresses you, or bothers you, use it as a cue to elevate your own salon. It’s not about a big budget; it’s about being intentional, observant, and proud of the moments you’re creating.
The Tease: How should stylists approach seasonal retail feature displays, and what roles do distributors play in supporting retail activations?
Samantha: First of all, I love a feature display. They immediately signal to clients that your salon is a place to shop, not just get serviced. The key is rotation. Most clients visit every eight weeks, so your displays should change on the same cycle. Fresh visuals keep the space feeling exciting, even if the products featured aren’t what that specific client needs.
If you’re unsure where to start, lean on your distributor partner. Your distributor should be a resource for helping you design displays that draw attention and boost engagement, no matter the size of your salon. They’ve seen what works, they know the brands, and they have a whole team behind them to help bring ideas to life.
And trust me, I know the instinct to hide when a rep walks in (I did it too when I was behind the chair!), but the right partner isn’t just there to take orders. They should be a tool you can lean on for strategy, merchandising, education, and support.
Social Media + Storytelling
The Tease: What are some simple changes beauty pros can make today to level up what they’re doing online?
Samantha: First, mix up your content. Don’t post only hair, only products, or only promos. Second, stop comparing yourself to big hair influencers and put your face on your grid. Influencers have a full-time job creating content for massive brands, yours is creating great hair for people in your town and telling people about it. If you hold yourself to their standard, you’ll never feel ready.
Just post the video. Seriously. Stop overthinking it. Clients don’t want perfection; they want authenticity. Showing your face, your process, your personality, even just occasionally, builds trust in a way a photo of gorgeous hair never can.
SPONSORED
Sola Salons has always been about more than studio rental. From day one, the brand has focused on redefining what it means to be an independent beauty professional by building environments that support creativity, business growth, wellness, and long-term success. Across the country, Sola locations are designed to meet the real needs of today’s beauty entrepreneurs, proving that when beauty entrepreneurs are given the right tools, environment, and community, they thrive.
Two standout locations, the new Sola Salons Northeast Minneapolis and Sola Salons Sunset Beach, offer a clear look at how Sola’s philosophy comes to life in different markets, lifestyles, and stages of career, while delivering the same promise of empowerment and support.
At the heart of Sola’s approach is a deep understanding that modern beauty pros are business owners. They need spaces that actively support education, efficiency, and community. That belief is on full display at Sola’s newest flagship in Northeast Minneapolis, the largest Sola Salon ever built. Spanning nearly 30,000 square feet with 101 studios and 114 chairs, the space was designed by Erin Elgin, owner and operator, alongside co-owner Patrick Elgin, to support the full ecosystem of a stylist’s life. Education and community hubs are built directly into the layout, creating dedicated areas for collaboration, mentorship, and business development. Rather than isolating independent pros, Sola intentionally creates opportunities for shared growth.
Operational ease is another cornerstone of the Sola experience. The Minneapolis flagship features an in-salon beauty supply store, shared laundry, showers, and a centralized mail center, eliminating unnecessary errands and allowing stylists to manage nearly every aspect of their business under one roof. These details remove friction from the workday so pros can focus on serving clients and growing their brands.
On the West Coast, Sola Salons Sunset Beach reflects the same values through a coastal lens. Located just off Pacific Coast Highway near Huntington Beach, the space places independent beauty pros in the center of a vibrant, high-visibility community. Each private studio is designed with professional workflow in mind, featuring high-end cabinetry, quality chairs and sinks, professional lighting, and on-site laundry. Here, studios function not just as workspaces, but as fully equipped creative homes.
From Minneapolis, Minnesota to Sunset Beach, California, Sola Salons continues to set the standard for the future of independent beauty. By aligning intentional design, business strategy, and community, Sola is showing the industry what’s possible when beauty professionals are truly supported, on their own terms.
The Sola Salon and Beauty Changes Lives Collaboration Elevating Next Gen Independent Pros
In an industry fueled by artistry, ambition, and constant evolution, it’s easy to focus solely on the creative magic happening behind the chair, but the future of beauty is shaped just as much by what happens behind the scenes. That’s why Beauty Changes Lives (BCL), a nonprofit championing careers in beauty and wellness, and Sola Salons, are deepening their partnership to drive meaningful change. Together, they’re expanding their shared commitment to building a stronger, more equitable path for the next generation of beauty entrepreneurs.
A Partnership Rooted in Access, Opportunity and Real Support
At the heart of this collaboration is a entrepreneurial grant and scholarship program designed to meaningfully move the needle for emerging talent, The Sola Salons-BCL duo is removing real barriers, think financial, educational, and structural, that often stand between passionate pros and long-term success.
The goal is simple: give future and current industry professionals the tools, capital, and mentorship they need so their energy can stay focused on what matters most, their craft and love for what they do.
This multi-tiered structure supports beauty professionals at different stages of their independent journey.
The Sola Ignite Grant, launching in Summer 2026, supports a beauty professional newly joining Sola with a $10,000 award.
The Sola Icon Grant, announced in Winter 2025/26, offers $5,000 to an established Sola professional looking to expand or strengthen their business.
The Sola Spark Scholarships, awarded across Winter 2025 and Summer 2026, provide three future professionals with $2,500 each to help nurture talent and spark growth.
All awardees will be enrolled in Beauty Changes Lives’ Mentorship Matters program, a two- to three-month experience focused on entrepreneurship, skill development, and business sustainability, with additional access to Sola mentors who understand the realities of suite life. These grants and opportunities put real money into the hands of the professionals who keep this industry moving forward. Because passion is often abundant, but access, resources, and financial breathing room are not always and Sola Salons is dedicated to being there during the career growth journey.
SPONSORED
Healthy hair routines don’t have to stop when you leave home. Malibu C® is introducing new travel size bottles of its most trusted wellness essentials, making it easier than ever to maintain hair health on the go. Designed for convenience without compromising performance, the new 3.4 oz. sizes include Hard Water Wellness® Shampoo and Conditioner, Swimmers Wellness® Shampoo and Conditioner, Un-Do-Goo® Shampoo, and Replenish Hair Masque.
Travel often exposes hair to unfamiliar water conditions, chlorine, sun, and environmental stressors that can quickly lead to dryness, discoloration, and buildup. Hard water minerals can leave hair feeling rough and dull, while chlorine and pool chemicals can cause brittleness and fading, especially for light or color-treated hair. These new travel-friendly sizes, along with the already travel-sized Malibu C Remedy packets, allow you to address these challenges wherever you are, whether traveling for work, vacationing, or heading to the gym.
The Hard Water Wellness Shampoo and Conditioner help remove mineral deposits caused by unfamiliar water, while the Swimmers Wellness Shampoo and Conditioner are ideal for trips involving pools, spas, or the ocean, helping protect against chlorine or salt-damaged hair, discoloration, and brittleness, and help your hair retain moisture that can be stripped by pool chemicals. Un-Do-Goo Shampoo provides a deep yet gentle cleanse, removing product, oil, and environmental buildup to reset the hair without stripping essential moisture. Completing the bunch, the Replenish Hair Masque delivers hydration and nourishment, helping restore strength and manageability after exposure to stressors.
These new travel sizes also make it easier for consumers to experience Malibu C solutions for the first time, offering a simple entry point into a wellness-focused hair routine. Compact, convenient, and TSA-friendly, they support consistent hair care no matter the destination.
With the launch of these travel size favorites, Malibu C continues to meet stylists and consumers where they are, supporting healthy hair through real-life conditions and making professional-quality wellness accessible anytime, anywhere. If you use water, you need Malibu C!
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Smoothing and straightening aren’t the same. And for curly hair, the distinction matters.
For years, the conversation around smoothing treatments lived in two extremes: you either embraced your curls, or you erased them.
Traditional keratin and straightening services delivered lasting smoothness in exchange for your natural curl pattern. For many, the fear wasn’t just damage, it was the loss of identity. Once a curl is compromised, it doesn’t always bounce back the same.
Pure Brazilian has always been for embracing your natural texture. Their product’s cornerstone is on smoothing, not straightening. Rather than permanently altering your curl pattern, the professional service focuses on refining what’s already there. It smooths frizz and enhances texture without stripping the hair of its identity. It works by infusing the hair with keratin and proteins that smooth the cuticle, enhance shine, and improve manageability.
To support different textures and lifestyles, Pure Brazilian created three professional salon treatments, where healthy curls are the goal:
The Original Smoothing Treatment
The most intensive option, designed for maximum frizz control and long-lasting results. In about 90 minutes, it helps restore and strengthen the hair while delivering smoother, shinier, more manageable strands. Results can last up to four months, making it ideal for frizz-prone, damaged, or chemically treated hair.
The Express Blowout
A quick, lightweight smoothing service that adds minimal time to a standard blowout. It reduces frizz, speeds up drying, and creates a sleek finish that lasts several washes. It’s perfect for first-time clients, special occasions, or anyone wanting an easy introduction to smoothing.
The Clear Treatment
A gentler alternative designed to control frizz while preserving natural movement and volume. It creates a lightweight, flexible finish that keeps hair manageable without feeling heavy. It’s a great option for clients sensitive to chemicals or those seeking a more natural result.
The outcome ultimately depends on your natural texture. On very curly hair, the treatment can better define the curl pattern while significantly reducing frizz. On wavy hair and straight hair, it simply refines the surface, amplifying shine and the hair carries a lighter feel.
The difference is simple. Smoothing refines the hair you have, while straightening can permanently damage it. Pure Brazilian understands that distinction, and gets it right. By focusing on frizz control, shine, and manageability without compromising curl integrity, it proves that texture doesn’t need to be erased to be elevated. Learn more and find a distributor at Purebrazilian.com.
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Think Keratin Treatments hit their stride during the humid summer? Well, think again. Hair needs keratin’s strengthening, smoothing, frizz-fighting benefits in the winter, too! Maybe even more.
And not just coarse or curly hair. All hair types can benefit from keratin in the winter, both to make styling faster, and to make hair and texture control easier for your clients at home between salon visits.
That gives you the perfect opportunity to promote these super-beneficial treatments to ensure clients continue to love their strong, shiny hair—and for you, there’s no post-holiday slow-down. You earn extra income by making clients aware that you offer exactly what they WANT and NEED! Let’s take a look.
“Frizz is more prevalent in winter for all hair types, because cold air lacks hydration and holds less moisture than warm air, which dries out your hair,” explains Cassondra Morse, a Pure Brazilian educator and owner of GEMS, a salon in Cortland, NY. “Forced hot air in enclosed environments also has little to no humidity, leading to more stactic electricity. Going from cold, dry temperatures outside to warm, dry heat inside, opens the cuticle, leading to frizz, flyaways, split ends and even damage. In addition, winter clothing—think coats, scarves and hats—also pulls moisture out of the hair, causing frizz, flyaways and damage.”
That’s where Pure Brazilian’s keratin treatments come in. Not only do these three powerful services provide a solution to every client’s biggest pet peeves, but they offer a new service to build your business—one that EVERY client needs as an add-on or full service, depending on the other services they have booked that day.
“Pure Brazilian’s three powerful keratin treatments—Express, Original and Clear—help to seal the cuticle, add strength and shine, and protect against frizz, damage and dryness to all hair, whether it’s curly or straight, coarse or fine,” explains Morse, who says she introduces one of the services to almost every guest who isn’t already getting keratin services at her salon. “As long as you’re doing a blowout, you can add Pure Brazilian’s Express Treatment to any service and get the client in and out in the same time.”
Pure Brazilian’s Express Treatment provides the perfect intro to keratin. All you need is time to spray in the solution, comb it through and then blow-dry the hair. That’s it—quick and easy. Not only do clients leave happy and in control of their hair, it boosts Morse’s income by $56 per service as an add-on or $130 as a stand-alone treatment in upstate New York.
What’s even better: The benefits last four to eight shampoos, so clients are ready for another Express Treatment, Pure Brazilian’s Original Reconstructor or Clear Treatment for their next appointment.
The details: Pure Brazilian’s Express Treatment
When clients don’t have time for a full Keratin Treatment, Pure Brazilian’s Express Treatment leaves hair shinier, healthier and frizz-free for four to eight shampoos. The Express Blowout is formulated with the same exclusive Keratin, Acai and Cocoa Seed Butter Base as Pure Brazilian’s Original Reconstructor Treatment yet takes half the time to apply. It can also be used after a hair color service to lock in color for extra shine and manageability through four to eight shampoos.
“The Pure Brazilian Express Blowout is as easy to apply as it is effective, with a quick, hassle-free process that fits seamlessly into your salon schedule—even during the busy holidays,” says Morse. “Its simple application allows you to give that perfect blowout lasting weeks after the client leaves the salon, leaving them coming back for more. Fill your book and earn extra money from the same clients while providing them with smooth, shiny hair they’ll love for weeks to come.”
Here’s how to perform this fast and impactful in-salon service:
Step 1: If the client has not received another service that day, shampoo the hair with Pure Brazilian Anti-Residue Shampoo several times to get the strands completely clean. If you are performing the Express Treatment after a hair color service, opt for Pure Brazilian Anti-Frizz Shampoo or Always Blonde Shampoo.
Step 2: Divide hair into four sections, then dry to 80% dry.
Step 3: Spray each section three to four times with Pure Brazilian Express Blowout Solution. Comb through to ensure even saturation.
Step 4: Blow-dry 100%, using a round brush, smoothing each section as you work.
Step 5: Flat iron each section one to two times to lock in smoothness. Curly or sleek results last four to eight shampoos.
Just make sure you pre-book the client before she leaves for a full Pure Brazilian Original or Clear treatment.
The Stylist Express Blowout Kit includes one 13.5-oz. Pure Brazilian Anti-Residue Shampoo and one 6.78-oz. Step 2 Pure Brazilian Express Blowout Smoothing Solution. The kit yields up to 80 services.
For more about Pure Brazilian’s in-salon service certification and take-home care and styling products, visit www.purebrazilian.com. With a comprehensive FAQ, an instructional video series that will take you through a virtual hands-on Pure Brazilian demo, a step-by-step reference guide and an online certification quiz, licensed stylists can learn important Pure Brazilian techniques and receive a certification diploma. Check out the virtual education schedule at https://purebrazilian.com/pages/education.
Headlines about the bridal industry have officially escaped industry-only algorithms and landed squarely in the mainstream. How the bridal industry has changed.Why are weddings so expensive?What’s killing the bridal industry? Brides are going viral for skipping makeup altogether. TikToks rack up millions of views calling out vendors who overstayed their welcome or sharing stories of brides who washed off professional makeup and redid it themselves. As the Volume Up podcast hosts recently put it, “Weddings were not like this when I got married.”
The global bridal market is projected to reach 231 billion dollars by 2031 and at TheTease our audience engages 2.35 times more with bridal content than our average benchmark. What is changing is not demand but expectations. For salon professionals that shift represents one of the clearest revenue opportunities heading into 2026.
Bridal specialists, hair, makeup, nails, have long capitalized on the wedding day itself. What is emerging now is something bigger the entire road to the aisle as a bookable structured and scalable business line for colorists stylists nail technicians and aestheticians alike.
From One Day Appointment to Six Month Client Journey
Today’s brides are not looking for a last minute transformation. They are planning months in advance with intention.
Six months or more before the wedding many are building skincare routines focused on hydration barrier health and long term glow. They are booking color consultations early to map out timelines for blonding dimensional color or corrective work. They are thinking holistically about hair skin and nails not as isolated services but as a cohesive look.
This evolution changes the role of the salon professional. Stylists colorists aestheticians and nail techs are no longer day of vendors. They are strategic partners guiding timelines managing expectations and helping clients feel confident with less makeup not more.
For salons this is the moment to stop treating bridal as a one off service and start treating it as a multi month engagement package.
Bridal Beauty Trends and Why They Matter for Service Design
Bridal beauty has always taken cues from couture and the runway. What is different now is how those influences show up in real life.
One of the strongest through lines moving from 2025 into 2026 is skin first radiance. Heavy coverage thick contouring and overly matte finishes are giving way to luminous skin that lets real texture show through. Glow is intentional. Shimmer is strategic placed on high points like cheekbones and inner corners rather than layered everywhere.
As makeup becomes lighter prep becomes more valuable. Brides are not just asking what foundation photographs best. They are asking what treatments services and routines will allow them to wear less makeup with confidence. That shift directly benefits professionals who can offer advanced skincare services treatment plans and education especially when bundled into a bridal prep timeline.
At the same time inspiration itself is evolving. Brides are increasingly arriving at consultations with tiktoks and AI generated makeup references alongside traditional photos saved from social feeds. That requires a new level of communication with the bride with an emphasis on education over results-driven skill.
Shorter sculpted cuts like bixies French bobs and textured shoulder length styles are appearing more frequently in bridal inspiration. These looks are influenced more by what’s in their feeds from other brides red carpets and pop culture as they are by traditional bridal media. The result is beauty that feels unique and special to her.
Individuality over convention personal stories matter more than checklists: Think bobs lobs and pieces.
For salon professionals the opportunity is clear bridal prep should be packaged not piecemealed.
Think engagement to aisle programs that include scheduled consultations progressive color plans skin treatments nail maintenance and day of services priced as premium guided experiences rather than standalone appointments. These packages do not just increase revenue per client. They create predictability loyalty and long term relationships.
At a time when weddings are under scrutiny bridal beauty is quietly proving its staying power. Behind the Veil exists to support professionals ready to turn their existing expertise into structured bridal offerings elevating craft expanding revenue and positioning salons as essential partners in life’s most meaningful moments.
Bridal beauty in 2026 is being shaped less by tradition and more by culture. – Bardot
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What brides save, screenshot, and share now comes from red carpets, runways, and real women in their feeds. The result is hair that feels intentional, expressive, and unmistakably her.
Natural expression meets editorial precision. Individuality over convention.
Creating unforgettable hair moments isn’t just about technique. It’s about choosing products that elevate every texture and every personal style choice. Style that lasts starts with a strong foundation including a care prep routine for healthy, vibrant hair.
Choosing a product like Bardot’s Voluminous Shampoo and Conditioner, infused with botanicals like sea buckthorn, quinoa, and wheat protein, will work to cleans, hydrate, and strengthen the hair without stripping essential moisture. This means hair that can withstand color treatments and trials leading up to the big day.
When that day comes, Bardot’s Lift and Volume Spray is multi-tasking powerhouse. Brushable yet strong, it boosts roots, enhances texture, and extends the life of blowouts, curls, and tousled finishes. For brides embracing sculpted cuts or movement that needs to last from the ceremony through the final dance, volume with longevity is essential
Dry shampoo and texture sprays are essential for every bridal kit. Bardot’s Dry Shampoo and Dry Texture Spray, crafted with seaberry oil, deliver instant absorbency and workable grit. The finish of each stays touchable and flexible, making them must-haves for pin work including clip-in’s, veils, combs, tiaras, and floral accents.
Every Bardot product is one hundred percent vegan and cruelty free, aligning with the conscious beauty values of today’s brides and stylists alike. Clean does not mean compromising performance. It means elevating it.
Inspired by effortless French beauty and grounded in the real needs of stylists, Bardot supports brides to feel modern, personal, and beautifully undone.
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Step into the spotlight and take your artistry to the global stage. The UNITE Hair Runway Ready Program is your exclusive opportunity to train, connect and style alongside top stylists at New York Fashion Week. Designed for ambitious professionals, this one-of-a-kind, two-day bootcamp transforms passionate stylists into confident backstage pros ready to create fashion-forward looks that turn heads and influence trends worldwide.
Through hands-on education, led by UNITE’s Creative Director, Gary Baker, participants master the art of fast-faced, high-impact styling. You’ll gain technical skill, speed, and the confidence that it takes to thrive in the exhilarating world of fashion. But, more than that, you’ll earn something that lasts long after the final model leaves the catwalk: a powerful portfolio and industry connections that can redefine your career.
Stylists who participate in the program will guarantee a spot to join UNITE’s team backstage at NYFW in 2026 and work on designer shows throughout the week.
“UNITE made something that felt so out of reach possible. It is everything that I hoped it would be and so much more.” – Cassie
Ready to make your mark? Apply for the UNITE Runway Ready Program and turn your dreams of stylist at Fashion Week a reality. Space is limited, spots fill fast. Learn more at unitehairpro.com/pages/unitetv-fashionweek – because your next career-defining moment is waiting on the runway.
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