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Amber and Chet Pope – Salon 27

Amber and Chet Pope are the visionary co-owners of Salon 27, a premier hair salon located in Mesa, Arizona. Established in 2015, Salon 27 was born out of their shared aspiration to create a community-focused space that prioritizes exceptional education and impeccable hair artistry. Their commitment to continuous improvement through innovation and education has positioned Salon 27 as a trusted destination for clients seeking personalized and high-quality hair services.  

Amber Pope brings a wealth of experience to the salon, having trained with renowned institutions such as Sassoon. As the Creative Art Director of Salon 27, she leads a team of stylists dedicated to tailoring their artistry to meet the unique needs of each guest. Chet brings a background in marketing and data analytics to the operations of Salon27. Not to mention his creativity that stems from his background in the music industry where he still gathers inspiration as an evolved partner with the Punk Rock Museum. Chet and Amber find a beautiful balance between business and artistry and the importance of both shine at Salon27.

The salon offers a comprehensive range of services, including haircuts and styling, coloring and highlighting featuring Paul Mitchell Professional Color, hair extensions, and specialized treatments. 

Located at 1660 S Val Vista Dr #120 in Mesa, Salon 27 operates by appointment and is committed to providing a welcoming environment for all clients. The salon’s emphasis on education and innovation ensures that both the team and clients benefit from the latest trends and techniques in hair care.

Amber and Chet Pope’s dedication to excellence and community engagement has made Salon 27 a standout establishment in Mesa’s beauty industry. Their leadership continues to inspire a culture of creativity and client-centered service.

Bryant Murphy

Bryant Murphy better known as Mr. B, has been serving the beauty industry for over 20 years.  Bryant has a creative story of beginnings, that didn’t take off with beauty initially but has always been a part of his journey being a high school vocational cosmetology and catering school graduate.  In the beginning, hair was more of a hobby where Bryant dedicated years as a chef working in the Food Service Industry, and only serviced family and close friends with hair services.  In 2010, Bryant left the food service industry and entered back into the field of cosmetology and enhanced his career by enrolling into Rudy and Kelly Academy, a Paul Mitchell Partner School, located in Virginia Beach, Virginia.  During that time Bryant participated in everything, including Design Team, Phase 2, and Caper events and was invited to comeback and pursue a career as a Cosmetology Instructor.  During these past 20 years Bryant has competed in many hair and makeup competitions, been published in over 32 hair magazines, helped Co-Write the United States Navy Grooming Curriculum, and help cowrite the Paul Mitchell’s Style and Texture App Curriculum showcasing the beautiful inclusivity of all hair types and styles.  Bryant has dedicated the last 12 years preparing up and coming future professionals for all the amazing opportunities this industry has to offer.  Additionally, Bryant travels within the Paul Mitchell network, educating Learning Leaders on the topic of Texture and Clinic Classroom and Guest Experience Systems. When Bryant is not educating, he spends time in his salon specializing in textured hair services, including relaxers, perms, color corrections and extension services for clients with alopecia.

Earlier this month, the Professional Beauty Association (PBA) distributed essential tools and supplies totaling more than $100k to help beauty professionals rebuild their livelihoods and resume their work after the devastating California wildfires. These Beauty Relief Kits contain essential items for licensed professionals to get back to serving their clients.

SOS Beauty hosted the distribution event to help nearly 100 licensed beauty professionals at its Beverly Hills offices February 3rd. Those impacted had the opportunity to select items such as hair dryers, flat irons, curling irons, clippers, brushes, color supplies and other professional tools to help get them back to work.

Image courtesy of PBA

“When I got home, I just started crying. What PBA and its partners are doing for the community is a blessing,” said Jennifer Jackson, a hairstylist who received a kit. “Losing my kit in the fires was so hard because it took me years to build and it was expensive. Now, I can go back to work.”

“These kits are a crucial part of our ongoing efforts to assist those affected by this crisis. We are deeply grateful for the unwavering support from our members, partners, and sponsors, whose contributions have made this relief effort possible,” said Leslie Perry, Executive Director of PBA. (Editor’s note: Perry was on site for the February 3rd event and actively distributed the Beauty Relief Kits herself!) She added, “The beauty industry has always been resilient, and its strength truly shines when we come together to help one another in times of need.”

“You absolutely can’t imagine the pure joy you brought today to so many. I’ve been through many times in my life where many people were so kind and generous under many different circumstances, but I have never been treated the way you guys treated us,” said Marice Egan, a Palisades hairstylist. “Honestly we will never forget it. Thank you again for your hard work and kindness.”

Pros who were unable to pick up a Beauty Relief Kit on Feb. 3rd will have another opportunity during Premiere Anaheim on Feb. 23rd and 24th. For more information on obtaining a kit at Premiere Anaheim, please submit a request here.

PBA extends a special thanks to SOS Beauty Group, Michael Shaun Corby and its valued partners and members, including: Alter Ego Italy, amika, Bellami, DePasquale Salon Systems, EVO, Framar, Fromm, ghd, Hattori Hanzo, Helen of Troy, JPMS, Oligo, Robanda, Salon Service Group, Sam Villa, Wahl and many others who have contributed to the Disaster Relief Fund and the Beauty Relief Kits.

For more information about PBA, visit probeauty.org or follow on Instagram.

Following an extraordinary career, salon professional industry icon Robert Cromeans has announced his retirement from John Paul Mitchell Systems (JPMS). Cromeans has been an integral part of JPMS for over three decades as a hairdresser, salon owner and platform artist, sharing innovative artistry and proven business strategies with hairdressers around the globe.

Over the years, he has inspired many with his passion, creativity and leadership.

After joining the company as a Paul Mitchell Associate, Cromeans became a protégé of the renowned Jeane Braa and quickly rose to become Artistic Director in 2000, followed by Global Artistic & Business Director in 2016. He has been instrumental in the development and launch of many successful artistic collections and business systems, including the revolutionary salon business — building concepts of Take Home, The Wash House and The Color Bar. Cromeans has founded several salons, including the mega-successful A Robert Cromeans Salon in San Diego, California.

Throughout his career, Cromeans has traveled extensively to educate, motivate and mentor thousands of hair professionals in over 40 countries. He has captivated audiences worldwide with his charisma, humor, artistry and business acumen.

On Cromeans’ retirement, John Paul DeJoria, JPMS Co-Founder and Chairman of the Board, said, “We are immensely grateful for Robert’s service, dedication and friendship. He has made a lasting impact on our company and our industry. His legacy will continue to inspire and influence generations to come.”

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Paul Mitchell never ceases to amaze us with their new innovations, particularly when it comes to their styling tools. The professional hair styling brand recently introduced three new tools as part of its Neuro+ Collection—the Neuro Dry+, Neuro Curl+, and Neuro Style+—that are designed to elevate your blow-drying, curling, and styling experience. As these tools are equipped with advanced NeutraHeat™ Technology, they are able to deliver consistent, even heat while styling, ensuring that stylists can achieve fast, healthy-looking results with minimal heat damage. The Neuro Dry+ has already emerged as a fast favorite in the hairstyling community. Not only did it sell out as soon as it launched with hair pros, but it was also the #1 SKU sold at CosmoProf during the month of May.

Image courtesy of Paul Mitchell

To learn more about this incredible trio of styling tools, The Tease connected with Paul Mitchell Artistic Director Paula Peralta, who has firsthand experience using them in the salon and on her many travels. Here, we chat about the Neuro tools’ unique features, the exciting styling possibilities that they offer, and her pro tips for heat styling. Keep scrolling for her incredible insights. 

The Tease: Paul Mitchell recently just launched three new heat tools (the Neuro Dry+, Neuro Curl+, and Neuro Style+) as part of their Neuro+ Collection. What do you find most exciting about the brand’s newest heat styling innovations?

Paula Peralta: One of the most exciting things about the Neuro innovation is the ease and versatility! A blow dryer that folds up for travel, a curling iron that can create waves, ringles, or a blowout effect, and a smoothing iron that smoothes and styles. Having three tools that do it all is a game-changer!

A closer look at the Neuro Dry+. Image courtesy of Paul Mitchell

Of the three tools in the Neuro+ Collection, which do you find yourself reaching for most often and why?

Peralta: The Neuro Dry+ is permanently attached to my hand! The diffuser attachment is one of my favorites and creates perfect curls. The comb attachment makes braid prep or silk presses a breeze! The adjustable temperature and air flow has reduced my blowout time behind the chair. Not to mention, the folding feature makes on-the-go styling a breeze! Anyone that picks it up is just as obsessed as I am!

When it comes to heat tools, what factors tend to be the most important  for hairstylists? And in what ways do you think the new Neuro+ tools cater to those specific needs with their distinct features?

Peralta: One of the most important factors is adjustable settings. The Neuro+ settings make these tools perfect for every hair texture, formation, and desired hairstyle.

A closer look at the Neuro Style+. Image courtesy of Paul Mitchell

All of the Neuro+ tools use NeutraHeat™ Technology in the form of a neutralizing ion generator and SmartSense+ Microchip. Can you give us a little insight into how this technology works and what key benefits are for stylists who use these tools? 

Peralta: The SmartSense+ Microchip monitors the temperature and adjusts almost instantly so you can move through high density hair without having to wait for the iron to recalibrate or reheat, we are talking high-tech efficiency!

In your opinion, how have the new Neuro+ tools helped to elevate the overall heat styling experience for you and your clients?

Peralta: The Neuro+ Collection is incredible for everyone because you can adapt and adjust based on texture, density, or desired end result. Clients are loving the versatility of looks from just three tools.

A closer look at the Neuro Curl+. Image courtesy of Paul Mitchell

Can you share a pro tip for using the Neuro+ tools to ensure the best results when working with clients?

Peralta: Maintaining the integrity of the hair is the priority. I alway recommend using a thermal protectant like Neuro Prime HeatCTRL Blowout Primer or Neuro Protect HeatCTRL Iron Thermal Protection Hairspray before any heat styling. Also, be sure to start with a lower heat setting and work up—you would be surprised how much magic you can create at lower temperatures!

Quannah Chasinghorse styled by Paul Mitchell Artistic Director Paula Peralta for the 2024 Met Gala. Image courtesy of Paul Mitchell.

Lastly, what have been some of your favorite hairstyles to create currently with the new Neuro+ tools?

Peralta: Quannah Chasinghorse’s braids and soft waves for the Met Gala were created with the Neuro Dry+ and Neuro Curl+. The barrel of the Curl+ is the perfect size and length to create soft texture on long hair. In the salon, I love the Neuro Curl+ because the adjustable tension control allows me to create the popular undone texture that my Los Angeles long haired clients loved—we call them “cool girl waves.”

If you’re interested in purchasing the new Neuro+ tools, they are available for purchase in limited quantities at pro.paulmitchell.com. And for all things Paul Mitchell, be sure to follow @paulmitchell and @paulmitchellpro on Instagram.  

“I’ve never considered myself a braider, per se, but I’ll braid [Quannah] until my fingers fall off,” is what Paul Mitchell Artistic Director Paula Peralta wrote about her most recent collaboration with model-activist Quannah ChasingHorse for the Met Gala on Instagram. For last night’s red carpet, Peralta embraced “braids, beads and ethereal beauty.”

Scroll for Peralta’s exact steps, including the Paul Mitchell styling products and tools necessary to recreate ChasingHorse’s look.

Get the Look:

  1. Shampoo and treat with Paul Mitchell Clean Shine Enhancing Treatment for tons of shine. 
  2. Layer Paul Mitchell Flexible Style Sculpting Foam and Super Skinny Serum on clean, damp hair.
  3. Blowdry using Paul Mitchell ProTools Express Ion Dry+ Hair Dryer with fingers to create tousled, natural texture.
  4. Refine hair with the Paul Mitchell ProTools Express Ion Clipped 1.25″ Detachable Curling Iron alternating directions to create undone waves. (Paula also included a sneak peek of the all-new Neuro blow dryer in her post here!)
  5. Section the top of head and create an inverted French braid from front hairline to mid crown. Braid to the end of the hair.
  6. On both sides of the head, create 2-3 braids. Leave 2 out and pull the third back along with some loose hair to join into the top braid.
  7. Add accessories and finish with Awapuhi Wild Ginger Shine Spray.

Inspired to recreate this style? Make sure to tag @readthetease on Instagram or TikTok so we can see it and tell you how good it looks!

The PBA’s mission is to provide exceptional experiences and a connected community to beauty professionals across the nation. At their upcoming PBA Executive Summit 2023, manufacturers, distributors, salon & spa owners and industry leaders will come together to connect and collaborate. Taking place November 13-14, 2023 at the Arizona Biltmore luxury resort in Phoenix, attendees will utilize consumer and salon insights, forecasting and visionary thought to unite, inspire, create change, and spark industry innovation. 

PBA Executive Summit 2023 sponsors include Blonde Solutions, Bosley MD, Living Proof, L’Oreal USA, Meevo, Minerva Beauty, OLAPLEX and John Paul Mitchell Systems. 

Keep scrolling for more details, including how to register!

Keynote Speakers

The PBA is bringing attendees programming that matters, including two incredible keynote speakers who will address how best to utilize AI for success. 

Crystal Washington

Image courtesy of the PBA

Crystal Washington is a self-described  “Futurist” and “Technology Strategist” who helps companies to thrive in digital. Her topic is “Harness Generative AI Like ChatGPT For Enhanced Performance.”In this keynote, Crystal Washington will share her insights on how you can use this cutting-edge technology to drive performance and take business to the next level.

Daniel Levine

Image courtesy of the PBA

Daniel Levine is the Executive Director of the Avant-Guide Institute. He will speak to the newest developments in consumer behavior and lifestyle marketing in his speech “Tressed to Impress: The New Face of Beauty Marketing.” Attendees will get insider knowledge on what’s next in social and search and discover how to harness the power of generative AI marketing tools to transform their reach. Learn how top brands in other industries are successfully unlocking these secrets to attract the same type of customers as yours.

Sustainability and the Beauty Industry

Shane Price, CEO and Founder of Green Circle Salons will give a talk on “How to Unlock the Power of Sustainability.” Business leaders today are using the lens of sustainability to attract and retain talent, shore up existing supply chains, drive innovation, and create resilience, all while driving greater revenues and profits. Price will go beyond buzzwords and polemics and dives into the data on how sustainability can help your organization to thrive.

Additional Info

For the first time at the Executive Summit, the PBA is hosting a golf tournament at the beautiful Arizona Biltmore course. Teams of 4 will compete starting at 8:00 a.m. on Monday, November 13 and will conclude with lunch and awards. Space is limited, so reserve your spot. The other planned networking activity, a wine and history tour, already sold out!

How to Register

Register for the PBA Executive Summit 2023 here — $899 for PBA members and $1,499 for non-members. To learn more about the efforts PBA takes to advocate for the beauty industry, visit probeauty.org/advocacy.

SPONSORED

Meet your new take-it-everywhere styling companion, the all-new Paul Mitchell Express Ion Clipped 1.25″ Detachable Curling Iron. While the extended 1.25″ barrel makes styling hair easier than ever, it can also be detached and packed compactly into the included storage bag. Get perfect, lasting curls anytime, anywhere with this detachable design and built-in dual voltage (110-240V) for worldwide use — you just need your plug adapter!

With its premium ceramic barrel, this professional curling iron heats hair evenly for fast results with incredible shine. Adjustable heat settings up to 410°F allow for the perfect heat for any hair type.

The Tease talked with Emmy award-winning stylist and Editorial Director for Paul Mitchell Paula Peralta to get an insider’s perspective on the new Express Ion Clipped 1.25″ Detachable Curling Iron. Keep scrolling for more insight into the tool as well as Paula’s styling tips and tricks.

Image courtesy of Paul Mitchell

The Tease: What do you love most about the Express Ion Clipped 1.25″ Detachable Curling Iron?

Paula Peralta: The detachable feature makes it ideal for both hairstylists and consumers alike! Now we don’t have to choose between our wands and clip irons — we can have both! The travel bag is a bonus! 

What do your fellow hairstylists need to know about the Express Ion Clipped 1.25″ Detachable Curling Iron?

Peralta: Hairstylists will love the extra long barrel for more efficiency in creating the perfect final looks for their guests! 

If hairstylists aren’t already using JPMS pro tools, like the Express Ion Clipped 1.25″ Detachable Curling Iron, why should they consider making the switch?

Peralta: The versatility will make it every hairstylist’s favorite iron. The 1.25” diameter is perfect for anything from soft waves to more defined curls. So many possibilities with this one incredible tool! 

Can you walk us through a style you’ve been creating with the Express Ion Clipped 1.25″ Detachable Curling Iron or perhaps a styling technique or hack?

Peralta: We all know bobs are trending! My favorite style hack I’ve been showing my short haired clients to create that lived in texture look is to focus on curling just the top layer of the hair. When you shake it out, the bottom layer with its straight ends gives a super cool, undone look! 

Which JPMS products are you using alongside the Express Ion Clipped 1.25″ Detachable Curling Iron?

Peralta: If there’s an iron on your hand, a thermal protectant is a MUST. My go to is industry fave Hot Off the Press.

Image courtesy of Paul Mitchell

To shop the Express Ion Clipped 1.25″ Detachable Curling Iron, visit their site. For a limited time, you can receive a FREE Hot Off The Press® Thermal Protection Hairspray 6 fl. oz. (a $24 Value) with your Express Ion Clipped Curling Iron purchase when purchasing on www.jpms.com and participating salons and retailers now through 10/31/23 at 11:59pm PT or while supplies last. Automatically applied at checkout. No promo code needed.

For more on Paul Mitchell Professional products, including new launches, follow the brand on Instagram.

SPONSORED by John Paul Mitchell Systems®

In case you missed it last month, we’re expanding our Universe with the new Tease Talks podcast, a monthly business centered podcast.

Are you overwhelmed by building your business but determined to make it work at whatever cost? Welcome to Tease Talks. This digital media series is focused on providing business centered bite-sized pieces of content for those in the beauty industry. Working to connect with hair stylists, aestheticians, makeup artists, massage therapists and salon owners from around the world to educate and inspire pushing further in the beauty industry. 

On this month’s episode we are talking about the money behind color.  Kelly Ehlers speaks with John Paul Mitchell Systems® Artistic Director, Paula Peralta, to talk about how color contributes to and affects the bottom line.

As a salon owner who travels the world sharing her expertise and educating fellow salon professionals, Paula is able to personally talk about why color is so important to a salon’s bottom line and what a color brand MUST do for your salon and services. 

While it is important for brands to be constantly innovating, they can not be the only ones to innovate. It is vital for stylists to continue the innovation in their salon to make sure it  is up-to-date and in the know for the best client experience. While changing brands or adding products to your product line up can be scary, it is essential to be able to grow your salon and push forward. 

If brands aren’t helping you to support, educate and innovate in your business then they aren’t helping you get the most out of your color experience. Tune in to this month’s episode to hear how John Paul Mitchell Systems® is doing that for Paula. 

Follow Tease Talks wherever you stream for some business centered content every month!

If you’re a fan of John Paul Mitchell Systems’ award-winning Tea Tree collection, we’ve got some good news! The brand recently expanded the collection to include a new line of Special Detox products. Consisting of two products formulated with skin-balancing properties, this Special Detox range is sure to help hair professionals keep their clients’ scalp refreshed and their hair shiny.

Image Courtesy: JPMS

The Special Detox Collection includes a Tea Tree Special Detox Kombucha Rinse as well as a Tea Tree Special Foaming Salt Scrub. Formulated with Apple Cider Vinegar and Kombucha, the Tea Tree Special Detox Kombucha Rinse offers a natural method to reduce scalp buildup. This probiotic clarifying rinse soothes the scalp while also smoothing the hair, producing shiny and soft results. 

The Foaming Salt Scrub is an exfoliant sure to produce instant results. This product leaves the scalp refreshed by combatting buildup and dry skin. The formula is heavy in antioxidants, and contains key ingredients such as volcanic ash, Himalayan pink salt, and French green clay. 

Not only does the Special Detox line help promote a clean and healthier scalp, but the line also gives back to the planet. All of the products are packaged in entirely post consumer recycled (PCR) packaging, making them a perfect choice for any environmentally conscious stylist. Additionally, the Tea Tree line has a relationship with Reforest’Action, an organization dedicated to restoring forests by planting trees. Together in 2022, Tea Tree and Reforest’Action successfully planted 1 million trees in Peru and Haiti. 

To learn more about these efforts and the future ones they have in store, be sure to visit: https://www.paulmitchell.com/company/reforestaction#stats.And, for more about the entire Tea Tree collection and its offerings, visit  https://www.paulmitchell.com/tea-tree. 

This fall, John Paul Mitchell Systems extended their demi permanent dye collection with five new red shades. From copper to chocolate cherry, there is no avoiding the gravity of the red hair shade trend this year. The new collection is perfect for anyone hoping to experiment with these styles, but may be weary of the commitment of permanent hair color. 

Image Courtesy: JPMS

Often, semi or demi permanent hair dyes can feel limiting in terms of color selection. Most brands only carry one red tone, and this tone is often not a match for everyone nor does it work on all natural colors. JMPS is solving this issue with their extensive range of new red shades. They now offer a 7NC Natural Copper, 6C Copper, 6RR Red Red, 6RB Red Brown, and 4RB Red Brown. This ensures there will be a product for many consumers, whether you have color treated light blonde hair or are a medium-dark level brunette. 

Image Courtesy: JPMS

JMPS encourages mixing different tones of demi-permanent dye in order to achieve your client’s dream look. These dyes are also a great tool for blending and hiding gray hairs. The products are also free of ammonia and MEA, and are much more gentle on the hair compared to more permanent dyes. 

In order to use the dyes, determine the starting level shade of the hair you are working with. Then, mix 1:1 with Paul Mitchell Processing Liquid. Leave on for 5 to 20 minutes, and then rinse, shampoo, and condition using Paul Mitchell Color Protect Post Color Shampoo and Conditioner. 

To find out more about JPMS’ line of demi-permanent color products, visit their website today!