The Best Celebrity Beauty Brands that Launched in 2020


The celebrity beauty industry is one that is always thriving. With stars like Kylie Jenner, Lady Gaga and Jessica Alba already contributing, it seems like the space can’t get any bigger. However, despite the world being on pause, this year saw many new brands popping up. It appeared that celebrities finally had the time to create something of their own, and we got to see it all unfold!

From skincare to makeup, here are the best celebrity beauty brands that came out of 2020.

Keys Soulcare

Although the line is currently limited, Alicia Keys’ new beauty brand is everything. With a focus on health, wellness and self-care, Keys Soulcare offers something for the body, spirit and mind. The brand’s goal is to go beyond skincare to create a connection with each user. Offerings currently include a candle, a skin cream and a facial roller (with even more to come in 2021!).

Recommended product: Obsidian Facial Roller, $25

Fenty Skin

Another brand we were gifted with this year is Rihanna’s Fenty Skin. After successfully entering the beauty industry with game-changing makeup in 2017, the singer finally started providing clean skincare products for all skin types and tones. Offering everything from cleansers and creams to sunscreen and serums, Fenty Skin is a one-stop shop for all your skin needs.

Recommended product: Hydra Vizor Invisible Moisturizer Sunscreen, $35

Rare Beauty

Launched back in September, Selena Gomez’s Rare Beauty has taken the industry by storm. Offering everything you need for flawless glam, the brand has proven itself with products for the face, lips and eyes. Not to mention, the brand dedicates itself to supporting mental health awareness through the Rare Impact Fund, which provides those in need with access to mental health services.

Recommended product: With Gratitude Dewy Lip Balm, $16

JLo Beauty

While Jennifer Lopez’s JLo Beauty technically launches January 1st, fans have been given a sneak peek at the impressive lineup since the beginning of December. With everything from serums to masks, the skincare brand gives users the glow only an icon like JLo can emit. Not to mention, all products are cruelty-free and formulated without harmful ingredients.

Recommended product: That JLo Glow Multitasking Serum, $118.50


Pharrell Williams’ Humanrace is another skincare brand dedicated to helping users feel their best. Launched in November, the genderless skincare brand focuses on a three-step routine that includes a Powder Cleanser, an Enzyme Exfoliator and a Humidifying Cream. If the current offerings are any indication, we can’t wait to see what the singer has in store for the brand next year!

Recommended product: Rice Powder Cleanser, $32


Last but not least, beauty guru Patrick Starrr’s ONE/SIZE Beauty is a game-changer. Launched back in July, the makeup brand is all about empowering users to embrace their individuality through artistic expression. With a focus on the face and eyes, ONE/SIZE provides products for ALL. Plus, all offerings are vegan, paraben-free and not tested on animals.

Recommended product: Point Made Liquid Eyeliner Pen, $19

Needless to say, 2020 was a groundbreaking year for celebrity beauty brands! Which one was your fave? Sound off in the comments!

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.


We’re a tease, but we always deliver.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.