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Born From a Need. Built With Purpose.
Covet Labs™ was never about launching another product. It was about solving a real problem in our industry, one that stylists have faced for years: how do you color hair extensions without damaging them?
Extensions are not like natural hair. They’re pre-lightened, more porous, chemically treated, and often delicate. Yet, most salon color systems aren’t made with extensions in mind, leading to fading, matting, dryness, or worse, irreversible damage.
We heard it from our stylists. We saw it in the salon. And we knew: the industry needed something better.
Enter Covet Labs.
Covet Labs™ is the new innovation studio by Covet & Mane®, where science meets artistry, and where we put our stylists at the center of every formulation. We partnered with Italian cosmetic chemists, spent years in development, and tested endlessly to ensure one thing: the first-ever professional color system intentionally engineered to preserve and protect hair extensions.
Because great color means nothing if it compromises the integrity of your work.
Meet Pro Color: The First Innovation from Covet Labs™
Pro Color is a high-performance, demi-permanent color system engineered for stylists who demand control, consistency, and creativity without compromise. This isn’t just professional color. It’s the first intentionally designed system to be extension-safe, damage-free, and effortlessly effective.
Formulated with low alkalinity and a pH-balanced base, Pro Color features a creamy, easy-to-apply texture that’s both MEA- and ammonia-free, ensuring gentle processing while preserving the softness and integrity of every strand.
Infused with nourishing ingredients like jojoba and avocado oils, these aren’t just buzzwords; they’re essential actives that help reduce swelling, preserve bond integrity, and ensure a smooth, even fade on both natural hair and extensions.
Why Stylists Are Reaching for Pro Color:
- Extension-Safe by Design: Every formula is tested to ensure compatibility with extension hair, because preserving your work is non-negotiable.
- Customization Without Guesswork: Whether toning, melting, or refreshing, Pro Color offers rich, dimensional pigments and a simplified tonal system that delivers consistent results, every time.
- Seamless Application: The creamy consistency glides effortlessly for fast, even saturation—no dripping, no patchiness. Just clean, beautiful blends.
Launching with six perfectly calibrated Root Melt Color shades (3N–8N), this simplified system is all you need to create the soft, lived-in color your clients crave, without needing dozens of SKUs. Paired with its companion developer, the line is thoughtfully crafted to deliver predictable lift and longevity while maintaining hair health and integrity.
Why This Launch Matters
For years, stylists have adapted products never intended for extensions. Pro Color is the first product to adapt to you.
This launch is a pivotal moment for Covet & Mane. It’s the natural evolution of our commitment to education, craftsmanship, and elevating the stylist experience. Extensions are more than an add-on service; they’re a reflection of your artistry, your reputation, and your client relationships. Covet Labs is our promise to protect that.
A New Standard in Hair Color
The launch of Covet Labs signals more than a product release. It marks a shift in how we care for extension hair, how we empower stylists, and how we design with intention. It’s the first of many innovations to come, each one grounded in chemistry, community, and care.
Because at Covet & Mane, we don’t just raise the bar, we redefine the standard.
Ready to elevate your craft and master the artistry of hair extensions? Explore expert-led classes through The Academy by Covet & Mane® and take your skills to the next level.
