Textured haircare brand The Mane Choice is entering into an exciting new era with the help of Grammy-nominated Jamaican singer Shenseea. The brand recently announced the pop star as its first-ever global brand ambassador.
Celebrated for her vibrant personality, fearless creativity, and bold approach to self-expression, Shenseea couldn’t be a more perfect ambassador for the multicultural hair brand. Well-known for her groundbreaking artistry and unique hair experimentation, the singer recently earned a 2025 Grammy nomination for her solo album Never Gets Late Here, which debuted at number one on the US Reggae iTunes Chart. Fresh off her first North American headline tour, Shenseea continues to inspire global audiences with her authenticity, empowering and inspiring women through her music and unapologetic individuality.
“For me, hair has always been a form of expression — I have to choose the perfect hairstyle to complement the music era I’m in. My hair is one of the most important features. I could go weeks without make-up but I could never go too long without getting my hair done,” says Shenseea. “The Mane Choice is all about embracing individuality and celebrating the beauty of natural, fearless self-expression. I’m excited to team up with a brand that shares those same values and encourages everyone to experiment and own their look with confidence.”
In her new role with the brand, Shenseea will take center stage in The Mane Choice’s social media and digital campaigns throughout the year, inspiring audiences to embrace their individuality and experiment with confidence.
“We are thrilled to welcome Shenseea as The Mane Choice’s first-ever brand ambassador,” says Michelle Harris, Director of Brand Marketing. “As a true style chameleon, she exudes confidence and captivates attention wherever she goes, whether she’s on stage performing or sharing glimpses of her life with followers across the globe. Shenseea embodies our core values of authenticity and self-expression, showcasing the endless possibilities for styling with The Mane Choice products, which cater to a wide range of curl patterns and hair needs. Her fearless experimentation with hair and her ability to connect with audiences aligns perfectly with our mission, and we’re excited to partner with her to reintroduce The Mane Choice to our incredible community of consumers!”
The Mane Choice’s New Look
Along with the brand ambassador announcement, The Mane Choice also announced the introduction of a bold new visual identity that celebrates their legacy and empowers consumers to express their unique beauty.
This rebrand will incorporate many new elements, including a new logo, packaging, and product launches that reflect the brand’s Beauty, Health, and Science approach, merging modern sophistication with the vibrant energy that defines The Mane Choice and celebrates process while staying true to core values.
“Our refreshed packaging represents the next evolution of The Mane Choice,” said Harris. “It balances a fresh, modern aesthetic with the bold, recognizable essence of our brand. Together with Shenseea, we’re redefining what it means to have fun with hair while empowering our customers to embrace their unique beauty.”
The brand’s updated packaging has already begun rolling out starting with The Alpha Multi-Vitamin Growth Oil and The Alpha Manetabolism Plus Healthy Hair Vitamins. Currently, The Mane Choice’s products are available on the brand’s website, as well as at Sally Beauty, Walmart, CVS, Walgreens, and Amazon.com.
To learn more about the partnership and the latest from The Mane Choice, be sure to visit themanechoice.com or follow @themanechoice on Instagram.
