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With the salon industry growing more competitive by the day, we’re always searching how to support salon owners and stylists looking for ways to boost their bottom line. So, what’s the secret?
Offering premium services backed by exceptional, science-driven products with restorative benefits. It may sound too good to be true, but ever since MK Professional entered the space, salons have been seeing real, measurable success.
The Tease spoke with stylists and salon owners Pariz Patel and Jamie Garfias who have experienced firsthand how MK Professional’s products and treatments have transformed their salons all by enhancing client satisfaction, increasing revenue, and elevating their service offerings. Pariz Patel is the founder and lead stylist of Pariz Salon, a luxury salon in the heart of Lake Las Vegas. As a woman-owned business owner, she is committed to education and collaboration, empowering women to achieve financial independence through their careers. Jamie Garfias is a hair extension specialist and salon owner of Annex Hair Studios based in Modesto, California, who has been passionate about the industry since 2012. She prioritized helping clients feel confident and fall in love with their hair again.
Read on to learn about the key to their success.
The Tease: Tell us a little bit about yourself. What is your specialty? How long have you worked in the beauty industry?
Pariz Patel: I’m Pariz, the owner of Pariz Salon, a luxury Parisian-inspired salon located in Lake Las Vegas Henderson, NV. I’ve been in the beauty industry for over a decade, dedicating my career to delivering artisanal hair services with a focus on sustainability and client satisfaction. My specialties include precision coloring, luxury treatments, and creating transformative experiences for my clients.
Jamie Garifas: My name is Jamie and I have been in the beauty industry since 2012. I opened my first salon Annex Hair Studios in Modesto, California in 2020. My main specialty is Hair Extensions using Annex Hair Co extensions.
Tell us how you discovered MK Professional Treatments.
Patel: I discovered MK Professional Treatments while in India, and told the stylist I needed something to tame my frizzy hair for my 25th anniversary celebration in Dubai. As soon as I learned about their scientifically-backed formulations and restorative properties, I knew they would be a perfect partner for our salon’s luxury and sustainable ethos.
Garifas: I discovered MK professional through Sweis, my beauty supply store. I was looking for something formaldehyde free and MK popped up.
If you had to describe MK Professional Treatments in just three words, what would they be?
Patel: Transformative, versatile, essential.
Garifas: Amazing and life changing.
What’s the most memorable before and after you’ve had with a client using these treatments?
Patel: One of the most memorable transformations was with a client whose hair was severely damaged from years of over-processing. After just one MK Professional Hair BOTOX treatment, her hair was visibly restored—soft, shiny, and full of life. She returns every 5 months.
Garifas: I had a client that was almost ready to shave her head because of how unmanageable her hair was. We did an MK treatment on her and she was absolutely in love. She was able to still wear her hair curly, but her curls were frizz free and manageable.
How did you begin implementing these treatments in your salon?
Patel: We started by introducing MK Professional Express Treatments as part of our luxury service offerings. Our team underwent in-depth training to ensure we could deliver the treatments with the highest level of expertise. We also highlighted the treatments during client consultations to educate them on the benefits.
Garifas: We started using MK in 2023 and I have never looked back. We started using MK Hair Botox to kind of give our clients a taste of the treatment, and almost every single one of them returned for the actual treatment.
Which MK Professional Treatment have you seen the most success with at your salons and why?
Patel: The MK Professional Hair BOTOX has been the most successful. Clients love its ability to repair and rejuvenate hair in a single session, leaving it smooth, hydrated, and manageable. It’s a game-changer for those wanting a dramatic improvement in hair health.
Garifas: We use her Botox and Bontx the most! I have a ton of hair extension clients whose hair texture does not match the extensions, so I absolutely love starting them with an MK treatment to help it all blend.
How have these treatments contributed to your overall salon revenue?
Patel: These treatments have significantly boosted our revenue by increasing the average ticket value and attracting clients specifically seeking premium hair care solutions. The demand for these services has also driven retail sales, as clients often purchase complementary products to maintain the results at home.
Garifas: Last year alone we sold over $5,000 just in MK treatments. And probably another thousand in take home products.
Have you noticed an increase in client retention or new clients specifically for these services?
Patel: Absolutely. Clients who try the MK Professional Treatments often become loyal to our salon because of the noticeable results. Additionally, word-of-mouth referrals from satisfied clients have brought in new customers eager to experience the treatments themselves.
Garifas: For my clients with super thick hair and or extensions, they’re styling time is reduced 25% to 35%. Not to mention completely frizz free.
How do these treatments compare to color or cuts in terms of profitability per appointment?
Patel: In terms of profitability, MK Professional Treatments are highly lucrative. I often recommend adding the Hair Botox treatment to most highlight services as it repairs the hair and rejuvenates it.
Garifas: MK treatments are absolutely profitable! We typically double the color service charge, and it doesn’t take much longer to complete.
Do clients tend to book MK Professional Treatments seasonally, like to combat dry winter hair or frizzy summer hair? How do you capitalize on that?
Patel: Yes, we see a seasonal trend with these treatments. For example, in winter, clients seek hydration and repair, while in summer, they want frizz control. We capitalize on this by creating seasonal campaigns and educating clients on how these treatments address their specific hair concerns.
Garifas: Typically, our clients return for the treatments every 3 to 4 months. I haven’t noticed it being a seasonal thing. Once they’ve done it once, they can’t not do it again. It’s like an addiction.
If you could give one piece of advice to a stylist hesitant about adding MK Professional Treatments to their services, what would it be?
Patel: Don’t hesitate—these treatments are an investment in your clients and your business. They deliver visible, immediate results that build trust and loyalty with your clients, while also elevating your service offerings and boosting your revenue.
Staying ahead in the industry means offering services that don’t just meet but exceed client expectations. MK Professional does exactly that by elevating hair care while empowering stylists to grow their careers. To learn how MK Professional can transform your business, visit their website and follow @mkprofessional on Instagram.
