The Woman Behind the Cult-Favorite K18: Britta Cox

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“With just one salon treatment hair is restored up to 91%“. With the support of science and stylists, K18 has skyrocketed to the forefront of salons and retail stores, like Sephora.  With advertising from Brad Mondo and TikTok star Mikayla Jane, it is no surprise that K18 has also taken the heart of consumers. This week, we talked with the woman behind this cult-favorite product as well as the 30-year consumer favorite brand AQUIS.

Britta Cox is the founder of Aquis and co-founder of K18. In 1990, Britta decided there had to be a better, healthier way to dry your hair. With her ski industry background, knowledge of sports fiber technology and entrepreneurial mindset, she set out to find a fabric that alleviated the annoyance she experienced drying her hair. With over a million wraps and towels sold every year, AQUIS is a beloved routine staple across the globe, delivering healthy hair with less.

Britta joined us this week to talk about her background from the ski industry to beauty, working with her significant other, both of her fantastic products, social media, and being a woman entrepreneur. 

Want to hear more about the behind-the-scenes of your favorite brands? Make sure you tune into this episode.

“My big to-go thing, that I’m going somewhere special is that ‘I’m gonna wash my hair’…the stronger and healthier that hair is naturally, the less you need to do to it.”

“The other piece that is so magical about K18 is that it is so fast. It works in four minutes.”

“You’ve got to have the confidence to know that you’ve got a unique thing you bring to this.”

Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease

Madeline Hickey
Madeline Hickey