Brooklyn-based, global brand, amika, is evolving its Stylist Circle. The reimagined collective is an inclusive, relationship-driven network designed to reflect the full spectrum of today’s working stylists, now formalized through a more intentional, role-driven structure built for credibility and long-term impact.
Moving beyond a traditional ambassador programs, this next chapter redefines what partnership looks like for the brand, recognizing both long-standing collaborators and the organic community of stylists who bring amika to life behind the chair every day.
The reimagined amika Stylist Circle introduces an ecosystem designed to align stylists with distinct roles across the brand, spanning cultural impact, campaign leadership, education, content creation, and in-salon advocacy. Within this structure, icon-level artists anchor brand storytelling and lead major moments, while a broader network of working professionals drives everyday credibility from behind the chair. Rooted in a community-first philosophy, the Circle expands beyond traditional partnerships to include both long-standing collaborators and organic advocates who consistently support the brand in salons.
“The traditional model of working with a small, curated group of stylists no longer reflects how influence works today,” said Chelsea Riggs, CEO of amika. “We see an opportunity to build something more representative of the real professional landscape, where credibility is driven by artistry, expertise, and connection with clients. This evolution is not about creating a hierarchy, but about recognizing the different ways stylists show up and grow with us, allowing us to support them at every stage while elevating their voices and perspectives across an array of opportunities.”
From the salon chair to the red carpet, members of the network act as both creators and collaborators, bringing amika’s products and positioning to life across editorial, education, and cultural touch points, translating real salon work into content that reinforces performance and credibility. Reflecting amika’s ethos that all hair is welcome, the network spans a diverse community of stylists equipped to work across all hair types, textures, and client needs, from celebrity and macro-level artists to mid-tier creators and in-salon professionals. These stylists include: Lacy Redway, Vernon Francois, Eric Vaughn, Clayton Hawkins, Glen Oropeza, Lazhane Hightower, Crystal Casey, Katelyn Cryer, and Rashuna Durham (featured in the above video).
Content-creating stylists and professionals interested in joining the circle are invited to become part of the network as it continues to grow. Those interested can learn more and apply here: Join the amika Stylist Circle.
