Premiere Anaheim is set to return to the Anaheim Convention Center this weekend. The highly anticipated event, now in its third year, offers beauty professionals unmatched opportunities to elevate their careers through top-tier education, live demos, competitions, and networking with industry icons.
What’s New for 2025
This year, Premiere Anaheim 2025 introduces over 35 new-to-show brands, each bringing cutting-edge products and innovations that are reshaping the beauty landscape. Attendees can explore these brands through exclusive booth demos and discover never-before-seen products in the “First Look” space, which showcases emerging brands shaping the future of beauty.
A standout addition for 2025 is the all-new Color Stage, where industry-leading educators like Kelly O’Leary, the visionary behind the event’s 2025 campaign imagery, will demonstrate cutting-edge hair color techniques that will take colorists’ craft to the next level.
Education is Everything
Education remains the heart of Premiere Anaheim. Attendees can gain insights and inspiration from powerhouse names like Larisa Love, Siiri Parks, Bailey Lavender, Wayne Tuggle, Joseph Maine, and Olivia Thompson on the Main Stage and the classrooms through captivating demonstrations designed to inspire and elevate attendees’ techniques.
The Barber Stage, hosted by Byrd Mena, will feature icons like Rob the Original, Danny Amorim, Trevor Moots, and the L3VEL3 team, plus the introduction of a new student competition, giving emerging talent a platform to shine.
For those seeking a more immersive experience, hands-on workshops offer a deep dive into advanced techniques. These intimate sessions provide practical, actionable skills that attendees can immediately apply in their work, ensuring a rewarding and engaging learning experience.
Explore Top Brands in Beauty and Wellness
Premiere Anaheim 2025 brings together over 100 leading brands across the beauty industry, offering attendees the chance to discover game-changing products and innovations. From trusted industry staples to emerging trailblazers, this year’s exhibitor lineup includes Remi Cachet, JRL, LeChat Nail Care Products, Johnny B Haircare, SUNLIGHTS, PureO Natural Products, GlossGenius, Wahl, Circadia, Procell Therapies, and Jimena Nails, Rude Cosmetics, Evalash Beauty Corp. and others.
With booth demos, exclusive product showcases, and direct access to brand representatives, Premiere Anaheim is the ultimate marketplace for professionals looking to expand their toolkit and elevate their careers.
Competitions to Inspire and Challenge
Competitions will be at the center of the action at Premiere 2025, offering beauty pros the opportunity to push creative boundaries and gain industry recognition from peers and more.
NAILYMPIA returns with exciting new categories that highlight artistry and technical mastery in nail design. With three divisions for all skill levels, this competition provides a platform for growth, recognition, and the thrill of competing. Participants can showcase their talent in 7 live competitions and 5 turn-in categories.
The Barber Battle is back and bigger than ever, with competitions for both seasoned professionals and rising stars, powered by L3VEL3 and sponsored by JRL. In the main event, barbers will go head-to-head for the chance to win amazing prizes, including a $600 value for 1st place, $300 for 2nd and 3rd place medal. All competitors will also walk away with a JRL Clipper Set valued at $165, which includes clippers, trimmers, and other tools.
This year introduces the Student Barber Battle, giving up-and-coming talent the chance to compete for a grand prize: entry into the prestigious Premiere Orlando Barber Battle, including airfare, hotel, and a show pass. This exciting addition highlights the next generation of barbers, offering them a platform to showcase their skills and gain invaluable recognition.
Sponsored by Hattori Hanzo Shears, the Hair Competition will challenge participants to create their best “Long Pixie” look, pushing the boundaries of creativity and technical mastery. The 1 st place winner will receive a prize valued at $800, with recognition and the opportunity to elevate their career in front of an engaged audience.
More About Anaheim
Premiere Anaheim is more than a trade show, it’s an opportunity for beauty pros to create unforgettable moments. Attendees will experience exclusive in-show activities designed to relax, recharge, and enhance their time at the event.
The “Premiere Experience Lounge” provides a space to unwind while staying connected to the show’s energy. At the “Premiere Charm Bar”, attendees can express their unique style by creating custom accessories with OUTCHARMED. For a fun and insightful experience, visitors can enjoy lip readings that reveal personal traits and take home a lipstick from Rude Cosmetics. The “Premiere Photo Booth” offers the perfect spot to capture memorable moments with friends. Attendees can meet top influencers and artists in scheduled Meet & Greets with names like Bailey Lavender, Siiri Parks, Kirsty Meakin, Tino Vo, and others. And guests can indulge in complimentary beauty treatments such as lashes, mini facials, and more!
NAHA ’25 Finalists Will Be Announced Live
Premiere Anaheim 2025 proudly partners with the Professional Beauty Association (PBA) to host the live announcement of finalists for the North American Hairstyling Awards (NAHA). As the industry’s most prestigious competition, NAHA celebrates the visionaries pushing the boundaries of creativity and technical mastery in hairstyling.
Attendees can witness the exciting moment on the Main Stage and watch an exclusive panel featuring the finalists, offering insights into their inspirations and techniques. This announcement sets the stage for NAHA on June 1, 2025, at Premiere Orlando.
Register Now
Don’t miss your opportunity to be part of the West Coast’s leading beauty event in Anaheim. Each show pass includes access to education sessions, live demos, competitions, and the exhibit floor.
To register for your Premiere Anaheim show pass click here.
