Slick Gorilla, the UK’s top men’s hairstyling brand known for its internationally best-selling Texturizing Powder and matte-finish products, has partnered with NFL Washington Commanders quarterback Sam Hartman as its newest global brand ambassador. The partnership brings together Hartman’s confident, high-performance style with Slick Gorilla’s mission to help men look sharp and feel unstoppable on this side of the pond.
In the UK, Slick Gorilla’s rise has been built through partnerships with global athletes including Harvey Elliott, Levi Colwill, Pablo Gavi, and even the full AC Milan squad during their pre-season tour. Cristiano Ronaldo is also a fan of the brand and has been spotted rocking the products both on and off the field. Succeeding in the US market required a new playbook.
As part of the new partnership, Hartman will be featured in the brand’s latest online campaign, which includes social content highlighting his game-ready hair routines and off-field looks using Slick Gorilla’s signature range — including the Texturizing Powder, Light Work, and Sea Salt Spray.
“Since day one, Slick Gorilla has been about empowering men to express themselves with confidence and individuality. Bringing Sam on as our global ambassador is a natural next step, showing that our products are more than grooming tools. They’re a statement for anyone who wants to own their look and their presence,” said Slick Gorilla founders Ari and Ash Farbod.
Celebrated for his leadership, charisma, and unmistakable style both on and off the field, Hartman perfectly embodies the core values that define the Slick Gorilla brand. With his natural confidence and commitment to authenticity, he represents the modern man who leads with both purpose and presence.
“Partnering with Slick Gorilla feels like a perfect fit,” said Hartman. “Their brand stands for confidence, individuality, and authenticity — values I try to live by every day. Whether I’m in the locker room or in front of the camera, Slick Gorilla helps me show up as my best self.”
“As a cosmetologist, I see firsthand how Slick Gorilla’s products transform not just hair, but your whole vibe,” said Gia Guglielmo, Slick Gorilla Lead Cosmetologist and Barber. Guglielmo added, “Sam’s style is clean, strong, and modern, and it perfectly reflects the kind of real-world confidence we create behind the chair. I couldn’t be more excited to see that style represented globally.”
Slick Gorilla products are available across slickgorilla.com, Amazon.com and select global retailers. Be sure to follow Slick Gorilla and Sam Hartman on social for more.
