Danger Jones, one of the fastest-growing independent professional hair color brands has added two senior sales executives to the team with the aim of supporting its continued global expansion and deepening partnerships with salon professionals and distributors worldwide.
Brian Ord is now the Senior Vice President of Sales, North America and Andrea Bragato is now Senior Vice President of Sales, Europe & UK. These strategic hires mark a significant step forward as Danger Jones continues to scale its footprint across 43 countries, strengthening its ability to deliver best-in-class products, education, and artist support to the professional beauty community. Earlier this month, the brand launched Epilogue, its first permanent hair color collection.
“Danger Jones is no longer a scrappy newcomer,” says David Thurston, Founder, CEO, and Creative Director of Danger Jones. “As we continue to scale, it’s about pairing momentum with world-class execution. Brian [Ord] and Andrea [Bragato] bring the leadership and experience that will help us expand across North America and Europe while staying true to the artist-first culture that built this brand. Their addition allows us to serve more artists, create greater opportunities, and make an even bigger impact across the global professional community.”
Brian Ord
Ord joins Danger Jones following nearly two decades with CosmoProf Beauty, the brand’s largest North American distribution partner. Throughout his tenure, Ord led high-performing sales teams across multiple regions, driving sustained growth, expanding market share, and strengthening relationships with salon professionals nationwide. In his new role, he will oversee North American sales strategy and execution as Danger Jones continues its rapid expansion across the U.S. and Canada.
Andrea Bragato
Bragato brings more than 30 years of global leadership experience scaling premium professional haircare brands. Most recently serving in senior international roles at K18 Hair and Olaplex, Bragato helped drive expansion into more than 100 countries while building and leading global sales organizations. At Danger Jones, he will lead European and UK sales strategy, distributor development, and regional growth initiatives.
The addition of Ord and Bragato positions Danger Jones for its next phase of growth, reinforcing the brand’s commitment to combining high-performance formulas, world-class education, and authentic community-building on a global scale.
