Pros know that air-drying is having a moment in popular culture. They also know that most products don’t fully deliver at home. There’s either light smoothing or care benefits, but rarely a formula that truly controls, styles, and protects at once.
Innersense Organic Beauty has changed all of that with its new Air Dry Styling Cream that just dropped today. Its clinically proven, multi-tasking formula that delivers 5x frizz reduction for up to 72 hours (even in humidity), with built-in protection against heat (up to 450°F), UV, and pollution. And it is designed to enhance natural texture as hair dries, mimicking the look of heat styling.
It already made its red-carpet debut with Jessica Alba’s hair stylist, Brittney Ryan, using it for her Vanity Fair Oscars Party look, demonstrating its power as a styling essential.
What to Know About the Air Dry Styling Cream
- It offers 5x immediate and long-lasting frizz control (72 hours) with built-in protection against humidity, pollution, environmental stress, and heat (up to 450°F)
- Made specifically for air-drying – enhances natural texture, smooths frizz, and seals in hydration as hair dries
- Formulated with algin to give soft, flexible hold and polished texture without stiffness or buildup
- Clean, hair-caring formula (packed with amino acids and baobab oil) with real, clinically proven performance
Noting the innovation behind the Air Dry Styling Cream, The Tease got in touch with Greg Starkman, the Founder and CEO of Innersense Organic Beauty. Read on for our conversation.
The Tease: Tell us about the genesis of this project. Where did the Air Dry Styling Cream come from?
Greg Starkman: We approach developing new products with insights that we hear from our stylist community. Stylists truly see what most people don’t — the cumulative impact of heat styling, environmental exposure and daily wear on the integrity of hair. That insight was a key starting point for this product.
Air Dry Styling Cream was developed to offer a more considered approach to styling. It is a multi-tasking styler that enhances the hair’s natural texture while helping protect against everyday environmental stressors — humidity, UV exposure, pollution, and heat. The goal was to create something that delivers effortless results while supporting the long-term health of the hair.
What excites you most about the Air Dry Styling Cream?
Starkman: What’s most exciting are the claims we were able to achieve with this product. We not only saw a 5x instant reduction in frizz that held for 72 hours even in humidity, but were also able to achieve pollution, UV and heat protection up to 450°F — all in one product. It’s designed to build that protection into the styling process itself, without adding extra steps and delivers immediate results while also supporting hair health over time.
As a pro yourself, how do you suggest stylists use the Air Dry Styling Cream behind the chair?
Starkman: The Air Dry Styling Cream is easy to use and versatile behind the chair. Apply to damp hair for light hydration and soft hold or layer it into a blow-dry or diffused style for added protection and polish. It’s especially well-suited for guests who want a natural, touchable finish without the feel of heavy product due to its lightweight gel cream texture.
It also creates a great opportunity to show guests how to work with their natural texture at home —how much to use and how to distribute it for consistent results.
The Innersense Organic Beauty Air Dry Styling Cream (available in 3 sizes, $10.00 – $72.00) is available now, online and in-store, at Ulta Beauty and Innersensebeauty.com and will be available via Amazon, Credo Beauty, The Detox Market, and professional partners.
