American Crew Launches New “Join the Crew” Campaign Centered Around Its Best-Selling Styling Pucks


American Crew is making a case for embracing your unique hair individuality with its newest campaign, “Join the Crew.”

Centered around the grooming brand’s best-selling styling pucks, this dynamic campaign not only celebrates the versatile styles of its products but also of the people who use them. “Join the Crew” invites hair aficionados around the world to bring out their best, most unique selves with American Crew’s styling products which are designed with all hair types, textures, and diversities in mind.

American Crew started in 1994 with just six core products and has since evolved into a multifaceted portfolio—with their styling pucks leading the charge. This new campaign brings to life the evolution of the brand’s core DNA and encourages all hair enthusiasts to find their go-to styling puck to suit their hair type and desired look. From light hold creams to heavy hold pomades, each high-performing American Crew styling puck is suitable for specific cuts, densities, lengths, and textures.

“American Crew pioneered the men’s grooming space almost 30 years ago, starting from just one puck to now ten!” said David Raccuglia, founder of American Crew. “We offer the largest variety of styling pucks to address all hair looks and needs, which is what ‘Join the Crew’ is all about. It seems like ten is a lot, but pros can face styling challenges if they don’t have the right products to use, and with the array of different hair textures that exists, it’s important to offer different styling variants and products. To be the best styling brand for all, we feel we have the best arsenal of products to service the professional category.”

Find your perfect styling puck and other grooming tips by following @americancrew on Instagram and visiting 

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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