Picture this: a four-day getaway that takes you back to the blissful summer camp days of your youth. All the sleepaway classics are there: bonfires, s’mores, crafting, swimming, and kayaking. Plus, as an exciting twist, there’s access to top-shelf hair education to help you take your skills to the next level. Sounds too good to be true? It’s not.
Allow us to introduce you to amika’s first ever experiential event for professional stylists: camp amika. Taking place on October 1-4 at Cedar Lakes Estate in Port Jervis, New York, this transformative, stylist-only experience is basically the ultimate combination of hair education and the wellness retreat of your dreams.
Promising to be an immersive combination of professional growth and luxurious relaxation, camp amika will feature an array of enriching opportunities to elevate stylists’ crafts and allow them to connect with like-minded professionals, immerse themselves in amika’s vibrant brand culture, and indulge in self-care amid the scenic beauty of the Hudson Valley.
“Camp amika has been a long time in the making,” said Chelsea Riggs, amika Global Brand President. “As a friend to stylists, we wanted to create a unique educational experience that not only delivers best-in-class hair education, but also brings our brand values around sustainability, responsibility, and inclusivity to life in a beautiful and inspiring setting. We hope our stylists leave camp amika feeling rejuvenated and more connected to amika, our pro community, and themselves.”
Camp amika is just the first in a series of brand-led education experiences that amika plans to offer. Not only does the event demonstrate the brand’s unwavering commitment to nurturing the growth and wellbeing of its pro stylist community, but it also embodies the brand’s core values and provides an avenue for stylists to explore not only styling education but also critical aspects of their profession including wellness and social responsibility. Along with its focus on enhancing technical expertise, camp amika will also address crucial topics including Environmental, Social, and Governance (ESG) principles and Diversity, Equity, and Inclusion (DEI)—reflecting the brand’s dedication to holistic and responsible brand values.
As for what else attendees can expect from camp amika, these are just a few of the key event highlights:
- Stage performances with look-and-learn components for each segment
- Panel discussions on ESG and DEI
- On-site camp activities, including bonfires +s’mores, paddle-boarding, crafting, kayaking, swimming, hiking, and more!
- Lodging at the beautiful Cedar Lakes Estates
- All meals with farm-fresh ingredients
- An epic swag bag
- Memories and lots of new friends
If you’re ready to let your hair down and learn a few new things, you can register for camp amika by visiting https://boompop.com/boomsite/amika. Ticket prices start at $1,999 per person. For all questions about camp amika, please contact info@loveamikapro.com.
