Great news, amika fans: your favorite haircare brand just rolled out a new and improved loyalty program.
Called friends with benefits+, this newly launched loyalty program offers six tiers of qualification, including a level exclusively for suite salons—many of which may not have been eligible previously. This program also offers six reward cycles per year where members will receive product incentives. Plus, eligible salons can redeem points to shop backbar, samples, products and merch—all fulfilled directly by amika.
“As a salon-raised brand and friend to hairstylists, we couldn’t be more thrilled to unveil our new and improved salon loyalty program,” says Chelsea Riggs, amika Global Brand President. “friends with benefits+ represents one of the major investments we are making in our number one customer: stylists. We’re especially proud to be offering exclusive rewards for suite salons and infusing our brand values of inclusivity and accessibility within this best in-class program.”
In addition to the new rewards tiers, loyal amika fans can look to the brand’s pro website for future rollouts of professional education, pro-specific product knowledge, salon support materials, registering and redeeming their rewards and more.
Registration for the six-tier rewards program has been opened since July 5th through the brand’s new pro-only portal on loveamikapro.com. To qualify for friends with benefits+, stylist must spend a minimum of $500 USD every two months through their preferred distributor.