Touted as the world’s #1 hair extension brand, BELLAMI Hair has launched the BELLAMI Stylist Society, a groundbreaking program designed to provide 360-degree support for stylists at every stage of their career.
Created by a leading innovator in the industry and designed to meet the real needs of working professionals through direct feedback from stylists, the Stylist Society combines in-person events, online educational webinars, and a pro stylist-focused social forum into one comprehensive, community-driven campaign. The goal is clear: to boost business, confidence, and client results for stylists everywhere. Anchored in three core pillars—content, community, and education—this program deepens stylist loyalty and reinforces BELLAMI’s commitment to quality, innovation, and stylist success.
A Network of Support for Every Stylist
BELLAMI Stylist Society Broadcast Channel
The BELLAMI Stylist Society aims to create visibility and foster mentorship for stylists through a new broadcast channel dedicated to professional growth. As Charlotte Watson, BELLAMI’s CMO, shares, “This program is about giving stylists the tools, visibility, and support they need to succeed on their own terms, whether they’re just starting out in their craft or expanding an established business.”
With over 2.8 million Instagram followers, BELLAMI’s PRO Broadcast Channel provides stylists with weekly styling tips, trend insights, and behind-the-scenes content. This platform isn’t just about sharing products; it’s about creating a community-driven space where stylists can connect, learn from each other, and share experiences. By leveraging social media, BELLAMI fosters a stylist-to-stylist mentorship model, creating an accessible, ongoing support system for professionals everywhere.
In addition to the broadcast channel, BELLAMI’s partner integrations and social content with brands like K18 and Jolie focus on hair health and extension maintenance, further supporting stylists with the resources they need to grow their skills and business.
Learning and Growing—Together
BELLAMI Stylist Society Webinars
Education is a cornerstone of the BELLAMI Stylist Society, offering stylists actionable tools and strategies that help grow their business and master their craft. Through expert-led webinars, stylists gain insights on revenue-building, personal branding, and social selling strategies, giving them the confidence to succeed in an ever-changing market.
BELLAMI President Mary Burns emphasizes that the program is designed to provide free resources to help stylists elevate their business. Burns says, “We heard directly from our community what they need from us in order to elevate their business and upskill in key areas such as acquiring new extension clients, converting current clients to extension believers, how to price extension services appropriately for their market and how to skillfully utilize social media as a free tool to market their expertise. We are thrilled to be delivering all of this as a free resource both at in-person events regionally, and online with our live webinars.”
The webinars focus on practical business-building tips and social media marketing, demystifying the world of extensions and offering stylists the tools to confidently grow their businesses and build lasting client relationships.
Lights, Camera, ROADSHOW
BELLAMI Stylist Society Roadshow
BELLAMI’s commitment to in-person education and stylist engagement continues with the BELLAMI Stylist Society Summer Tour, which will hit Nashville, Chicago, Atlanta, and Dallas. Each stop on the tour will feature a mix of business-building classes and hands-on “Look & Learn” sessions focused on extension techniques, taught by top industry experts such as Haley Gable and Anna Manukyan. Gable, a social media strategist and salon business expert, is known for turning digital platforms into profit-driving machines, while Manoukian empowers stylists to build client-first salon brands through smart strategies and authentic connection.
Additionally, stylists will have the opportunity to participate in extension cutting techniques workshops, led by Justin Toves-Vincilione, and engage in stylist-focused social and educational events in partnership with K18 and Jolie. These events will focus on essential topics such as hair health and the maintenance of extensions, helping stylists further refine their craft.
To cap off the tour BELLAMI headlining a major activation in Dallas, where leading celebrity stylists like Eric Vaughn and Justine Marjan will take the main stage alongside other special guests, providing stylists with the opportunity to learn from the best in the industry.
The Stylist Society Tour will also serve as a launchpad for BELLAMI’s newest education content, developed with direct feedback from stylists through surveys and event engagements. BELLAMI is collaborating with leading industry experts to create a best-in-class curriculum that addresses today’s stylist needs—focusing on business-building, social media strategy, and confidence-boosting tools.
To learn more, including how to join, check out the BELLAMI Stylist Society page.
