Bobbi Brown Cosmetics is Finally Available at Ulta — Here’s What You Need


Founded nearly 30 years ago, Bobbi Brown Cosmetics has set the standard for diverse makeup. Encouraging all customers to create glam looks that reflect who they are, the brand is all about living your #BeautyTruth. They offer everything from foundation and face powder to eye shadow and mascara, always delivering products for all skin tones.

And lucky for us, Bobbi Brown has finally landed at Ulta Beauty! While you can’t go wrong with any of their offerings, here are seven Bobbi Brown products to add to your Ulta cart ASAP.

Bronzing Powder

The Bronzing Powder is all you need for natural color and warmth. Made with a balance of red and brown tones, all six color options provide a soft, matte finish that you won’t find anywhere else. Not to mention, the formula is lightweight and buildable. 

Promising review: Dani says, “I’ve been using the same shade of this for close to 20 years. It’s my one and only. The shade is super unique and lasts for a really long time. I use it to contour and perk my face up, and I dust it on my shoulders and cleavage.”

Long-Wear Weightless Foundation

Bobbi Brown’s Skin Long-Wear Weightless Foundation comes in 43 different shades, delivering 16 hours of wear on all skin tones. Its matte finish provides medium to full coverage and conceals redness, discoloration and pores to leave you with a flawless complexion. Plus, it’s crease-free and sweat resistant.

Promising review: Carla says, “I have tried a lot of different foundations and this is the only one I’ve found that’s identical to my skin tone and looks natural. It has a dewy but not oily look and covers flaws very nicely. It also stays on all day.”

Vitamin Enriched Face Base

Another must-have product is the Vitamin Enriched Face Base. The primer not only supports makeup application, but it smooths and plumps skin as well. With a vitamin-rich formula, it also nourishes skin to provide a healthy glow and keep you looking and feeling your best.

Promising review: Mally says, “I have oily/combo skin, and my skin loves this. I apply it, and it plumps my skin up, makes it hydrated (but not oily) and keeps my makeup on all day. I just love this.”

Crushed Lip Color

The Crushed Lip Color is everything. Packed with skin-loving ingredients, like vitamin C and E, along with strong pigments, it keeps lips soft and hydrated while lasting all day long. It even comes in 24 different color options to provide the perfect shade for everyone.

Promising review: Nat says, “This is my favorite lipstick ever. I have it in almost every color. It feels wonderful on my lips and it lasts for a while. I usually use the Bobbi Brown lip balm underneath for more softening.”

Pot Rouge

Bobbi Brown’s Pot Rouge for Lips & Cheeks is a multitasking cream that delivers subtle but gorgeous pigment on the lip and cheeks. Great for on-the-go use or as part of your everyday makeup routine, it provides the perfect rosy color. Not to mention, it comes in three different shades to match a variety of skin tones.

Promising review: Lizzy says, “I don’t tend to wear a lot of makeup but have been wanting a bit of color. This is absolutely perfect! I was nervous it may be too pink looking, but it is pleasantly a very pretty touch of color. It’s also light and stays on all day. And I love that I can use it on my lips too.”

Highlighting Powder

Another product you should add to your cart is the Highlighting Powder. The powder formula uses superfine pearl pigments in four different shades to produce a natural-looking radiance on cheeks, collarbones and anywhere else you want some extra glow. The highlighter never disappoints as it leaves skin smooth and refined.

Promising review: Brittany says, “This is a very soft pearlized powder that goes on naturally. It has a beautiful pinkish gold sheen that looks like skin on medium toned gals. It’s great for photos and blends beautifully for a natural look.”

Long-Wear Gel Eyeliner

Last but not least, the Long-Wear Gel Eyeliner is a total game-changer. Formulated to create precise, smudge-proof glam, the gel is easy to use and always delivers pigment and drama. With five different color options, you can create a more subtle liner moment or go bold. Not to mention, it’s waterproof and lasts up to eight hours.

Promising review: Emma says, “This gel eyeliner has been one of my favorites since I started using Bobbi Brown makeup 20 years ago. The consistency is firm, you can really get it into the lash line, and it stays on perfectly all day! A little goes a long way too.”

Reviews have been edited for length and clarity.

Which Bobbi Brown products are you shopping? Share in the comments!

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.


We’re a tease, but we always deliver.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.