Founded in 2014 by Candy Shaw, Sunlights Balayage gained immense popularity as a cult favorite for the industry’s first-to-market balayage-specific products and tools. To reflect the brand’s expansion into all things highlighting and haircare, the company has now re-branded as ‘Sunlights.’
According to Candy Shaw, the brand’s founder and CEO, Sunlights has accomplished its initial mission of making ’balayage’ a household name. Since making waves within the hair industry its dedicated balayage lightener, Sunlights has been tirelessly spreading its message around the globe ever since, teaching stylists how to earn a better living and live a better life through the power of the paint brush.
“Our team made this decision because our Professional and At-Home product lines are expanding so quickly, we’ve now evolved beyond the bounds of being strictly a ‘balayage’ brand,” said L.G. Henderson, Director of Marketing for Sunlights.
Aiming to meet the growing demands of consumers and the marketplace, Sunlights has begun launching revolutionary new products like Moonlights, the world’s first kaolin clay-based foil lightener, as well as a back bar, wet line, and styling products.
In conjunction with this exciting new rebrand, Sunlights has updated its logo, website and ALL of its brand imagery. But don’t worry, their beloved products will continue to keep your clients and their hair looking happy and healthy!
For 2023, be on the lookout for an infusion of bright colors, in addition to the brand’s signature yellow palate, as well as a celebration of elevated yet approachable beauty. In light of their re-brand, Sunlights plans to launch new products like Body Volumizing Mist, 40 vol Suncrème Developer, and so much more!
For more information on Sunlights and their products be sure to check out their Instagram!