Haircare brand Hairstory officially has a new CEO. Dina Rosenbloom was recently promoted to the top spot, after joining the brand last year as chief marketing officer. During her time with Hairstory, she has shown exemplary leadership and has worked to fuel the brand’s next phase of growth and development while reinforcing its commitment to sustainability.
“As the new leader of Hairstory, my mission is to continue and progress our commitment to sustainability and simplicity in haircare, focusing on creating high-quality, environmentally responsible haircare solutions that prioritize the well-being of our consumers, hairdressers, and the planet,” she shared.
With more than 20 years of marketing experience and a resume that includes various companies in the industry, Rosenbloom could not be better suited for the role of CEO. She started career in beauty as a marketing manager at Bumble and bumble and worked her way up to become the executive director of marketing. Rosenbloom later worked at The Estée Lauder Companies Inc. as a marketing and project consultant for Bumble and bumble, previously oversaw the marketing department and rebranding initiative for Carol’s Daughter, and served as the executive director of global marketing at Jurlique. Prior to joining Hairstory, she held senior roles in luxury fragrance and beauty companies, including senior vice president and vice president of marketing at Creed, and vice president of global marketing at iluminage at Unilever Prestige.
Under Rosenbloom’s leadership, Hairstory said it plans to expand its streamlined collection of products with a focus on cleansing, conditioning, and treatment categories, and strive to eliminate the excess of hair care products on the market today. Additionally, the brand will launch a pro rewards program for stylists.
To learn more about Hairstory, be sure to visit hairstory.com or follow @hairstorystudio on Instagram.
