R+COLOR — from, no surprise, R+Co — is a new, modern hair color line rooted in the salon, editorial, and fashion worlds. Influenced by a best-in-class collective of colorists (we’re talking Richy Kandasamy, Renée Valerie, Gina Khan, Jay Wesley Olson, Cameron Kepford, Shelley Gregory, Marwa Bashir and Jenna Perry) and designed for the most uncompromising salons, this state-of-the-art range focuses on high performance, stylist wellness and environmental sustainability.
R+COLOR is 100% vegan, cruelty-free and Leaping Bunny certified, fragrance-free as well as free of gluten, PPD, resorcinol, formaldehyde, parabens, and silicones to reflect the needs and mindsets of the contemporary haircolorist and consumer community.
A true collaboration, R+COLOR draws upon the expertise and perspective of the above R+COLOR Collective, comprised of the industry’s top colorists whose influence extends beyond the salon chair — as celebrity and editorial colorists, content creators, educators, salon owners and trend setters. The R+COLOR product mix includes permanent, liquid and crème demi-permanent and semi-permanent shades in unique tonal families built for customizable results. Lightener is offered in clay, powder, ammonia-free powder, and crème formulas. Five SKUs of liqui-crème developer join the range to round out the color category. Ancillary products like pre- and post-color treatments, stain barrier crème and biodegradable stain remover wipe bring the total SKUs to 152 — everything a haircolorist needs.
- Omnipresent – Liqui-crème permanent hair color available in 60 shades. Contains finely ground dyes with superior pigments offering deeper penetration, and consistent results, leaving the hair with an intense healthy shine.
- Stellar – Demi-permanent, high-performing, ammonia-free liquid color available in 41 shades. Quick to apply, ensuring coverage from scalp to ends with intense dye to cover gray, while imparting shine.
- Star Sign – Demi-permanent ammonia-free crème color available in 21 shades. Provides beautiful opaque gray coverage, intense depth, dimension, and tone for luxurious color that lasts.
- Half Truth – This semi-permanent ammonia-free range is available in 17 Shades. It’s a vibrant suite of artistic shades for the modern colorist on the cutting edge of editorial and fashion.
- ELECTRONICA Crème Lightener – A must-have, moisture-rich, luxurious formula that can be used for various applications. This fragrance-free conditioning lightener boasts superior spreadability and is perfect for all-over lightening.
- CHAIRLIFT Powder Lightener – Ultra-fast lifting powder lightener is blended into ultra-fine particles to ensure even lift from scalp to ends. Ideal for on-the-scalp applications as well as highlighting with foil or meches.
- SNOWFALL Ammonia Free Powder Lightener – This powder lightener is blended into ultra-fine particles to ensure even lift from scalp to ends. Ideal for on-the-scalp applications as well as highlighting with foil or meches.
- LUNAR Dust Clay Lightener – This modern white clay lightener is ideal for free-hand, balayage, or open-air techniques. Its unique clay base dries externally to inhibit overlap, while its inner moisture-rich core lightens. Coconut Oil infused formula imparts unparalleled softness and shine.
The Importance of Stylist + Client Wellness
R+COLOR’s Sustainable, ethical, Leaping Bunny certified formulations are vegan, cruelty-free and do not contain gluten, PPD, resorcinol, formaldehyde, parabens, and silicones. A full complement of unique ammonia-free and mineral oil-free options have also been integrated throughout the collection to help ensure the gentlest color applications.
All formulations are fragrance-free to remove a key driver of sensitivities from hair color — which is especially beneficial to colorists who work with hair color products all day. Accessories were also designed with an eye on colorists’ health. Latex-free, oatmeal-infused gloves hydrate, (yep, that’s right) soothe and protect the colorists’ hands.
Packaging and Sustainability
Created with the future in mind, environmental sustainability is a cornerstone of the R+COLOR collection. R+Co is committed to giving materials a second life and reducing their carbon footprint. R+COLOR is the first hair color brand in the world to launch a demi-permanent product using recycled aluminum: their demi-permanent bottles are 100% recycled aluminum with caps that are 60% recycled aluminum.
- All R+COLOR hair color tubes are made from 100% recycled aluminum
- All R+COLOR hair color caps are made from 100% PCR
- R+COLOR Demi hair color bottle is made from 100% recycled aluminum + 60% recycled aluminum cap + 50% PCR label (biodegradable + compostable)
- All R+COLOR developer bottles are comprised of 50% PCR; hair color ancillary bottles are made from 50% – 100% PCR
- All 100% PCR cartons are made from 100% certified renewable energy — Green-E Certified
- All cartons are made with FSC cardboard
- R+COLOR’s Vanishing Act is a first-to-market stain-remover wipe that is biodegradable