Celebrity hairstylist Mara Roszak’s clean haircare brand, RŌZ, is scaling up — and one of the biggest names in consumer investing is backing the ride.
RŌZ, the professional-performance haircare line founded by Roszak in 2021, and instantly adored by her celebrity hairstylist peers, has closed a significant minority investment from L Catterton, the largest global consumer-focused investment firm with approximately $40 billion in equity capital under management. Existing investors Silas Capital and G9 Ventures also participated in the round. The funding will go toward accelerating retail distribution, deepening the brand’s salon footprint, expanding the team, and continuing product development.
A Brand Built to Bridge Two Worlds
Roszak — whose client roster includes Emma Stone, Zoe Saldaña, Natalie Portman, Olivia Wilde, and Cara Delevingne — launched RŌZ after identifying a gap in the market: no single brand was successfully speaking to both professional stylists and everyday consumers with clean formulas and elevated efficacy. RŌZ was built to do exactly that.
“From our very first conversation, L Catterton clearly understood what I was building with RŌZ,” said Roszak. “They are simply the best in the business — strategic, thoughtful partners with a proven track record of helping scale brands I admire. To have partners who are this aligned with our values, and fully committed to protecting what makes RŌZ special while helping us grow strategically, feels like a real gift.”
What started as two core formulas has grown into an eleven-piece collection of styling and care essentials, now available at Sephora, Credo Beauty, Nordstrom, Goop, Amazon, and independent retailers and salons nationwide. The brand’s salon channel has seen double-digit door growth year over year.
Strategic Partners, Shared Vision
L Catterton’s Courtney Nelson, Managing Director, echoed that enthusiasm: “What Mara has built — a brand that has earned the broad trust of both the professional stylist community and the everyday consumer — is difficult to achieve and incredibly rare at this stage in a company’s life cycle. We are excited to partner with Mara and the RŌZ team and to help them continue to accelerate their extraordinary growth.”
The investment round also builds on early support from a circle of Hollywood insiders and brand advocates, including Lily Collins, Daisy Ridley, Zoe Saldaña, Brooklyn Decker, and a roster of top makeup artists and hairstylists.
What’s Next
The funding announcement follows the launch of RŌZ’s Wave Texturing Spray, a new styling essential designed to achieve Roszak’s signature Canyon Waves™ — the soft, undone, effortlessly Californian texture the brand has become known for.
With L Catterton in its corner, RŌZ is positioned to become exactly what Roszak set out to build: a modern, category-defining haircare brand with the rare ability to earn trust on both sides of the salon chair.
