As we’ve welcomed more men into the beauty community, representation has stayed relatively narrow (i.e. If it’s not full glam, leave it at home). In allowing men to explore other avenues –– like haircare, skincare and wellness –– one brand is guiding the industry.
Hims is a leader breaking stereotypes in beauty and wellness. Its mission is to “create an open and empowered male culture that results in more proactivity around health and preventative self-care.” By utilizing tele-health services (online medical offerings that grew in the U.S. due to COVID-19), this brand is making a statement on gender, health and beauty.
The Right To Feel Beautiful
Ladies have long owned the beauty arena, thus limiting the options for men. This double-edged sword forces women to take part while men are kept out. However, the new, flexible and open environment created by Hims lets everyone benefit from self-care.
Even as the brand offers “easier, more affordable access to prescriptions, products and medical advice,” its sister brand Hers is here for the ladies, too! The equally chic and accessible counterpart provides birth control, mental health services, beauty treatments and more. Still, “only 1 in 10 guys feel comfortable talking about their looks and health with their doctor,” according to Hims. That gap is where the brand really shines.
A Click A Day Keeps The Doctor Away
Hims confidently and cooly addresses problems that typically get ignored in the beauty community, such as hair loss and guy’s skincare. It also stands at the intersection of beauty and medicine, offering services from primary care to mental health services and sexual wellbeing.
All of this is in the midst of COVID-19, where healthcare providers have turned more to care over a screen. For Hims, appointments consist of video and chat, while surveys replace exams. Also, their digital consultations let guys address countless issues –– from erectile dysfunction to hair loss –– while meeting social distancing requirements and skipping the (unfortunately) awkward acknowledgment that guys, too, want to look and feel beautiful.
By connecting with their customer-patient hybrids online, Hims has pioneered tele-beauty. Their offerings are expansive, but a specific few products have definitely piqued our interest:
COVID-19 Saliva Test ($150)
As COVID-19 cases spike in Arizona, Texas and other U.S. states, the need for at-home testing and infection tracking has become a must. But, we’re still in the dark on access and reliability. Hims’ COVID-19 Saliva Test skips swabs and in-person visits to safely and accurately determine current infections. Authorized by the FDA, this test starts with an online screening. Then, send in a saliva sample with zero contact.
Shampoo+ and Conditioner for Hair Loss ($33)
We’ve discussed the importance of scalp health and hair loss on The Tease before. Hims offers a one-stop system for the issue with its Shampoo+ and Conditioner as two of the MVPs. Beyond adding moisture and volume, the Shampoo+ is formulated with saw palmetto, an ingredient that counteracts hair loss. The Conditioner is also packed with nourishing niacinamide to promote moisture and healthy hair growth.
Edible Hair Loss Kit ($28)
This product may need a new name (IMO), but the Edible Hair Loss Kit features two more products for guys looking to up their hair game. The kit comes with Hims’ signature Biotin Gummy Vitamin –– a staple for healthier, more beautiful hair, skin and nails. It also includes a prescribed dose of Finasteride, an FDA-approved daily tablet that keeps testosterone from turning into DHT, the hormone responsible for hair loss.
Complete Anti-Aging Set ($49)
Finally, the Complete Anti-Aging Set is an awesome gateway for guys interested in skincare. The perfect addition to a gentle cleanser, this set includes a customizable-strength prescription cream and the Goodnight Wrinkle Cream. Each product includes some of the most must-have skincare ingredients, including collagen, niacinamide and hyaluronic acid. All increase moisture and revive skin of any age.
The Hims experience starts online. Make your digital profile, take a health survey and schedule a consultation to shape your personal health and beauty arsenal. Through regular check-ins with licensed professionals, custom solutions and free shipping, Hims makes it easy to stay healthy, happy and beautiful, all from home.