Hims is Leading The Way For Tele-Beauty

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As we’ve welcomed more men into the beauty community, representation has stayed relatively narrow (i.e. If it’s not full glam, leave it at home). In allowing men to explore other avenues –– like haircare, skincare and wellness –– one brand is guiding the industry.

Hims is a leader breaking stereotypes in beauty and wellness. Its mission is to “create an open and empowered male culture that results in more proactivity around health and preventative self-care.” By utilizing tele-health services (online medical offerings that grew in the U.S. due to COVID-19), this brand is making a statement on gender, health and beauty.

The Right To Feel Beautiful

Ladies have long owned the beauty arena, thus limiting the options for men. This double-edged sword forces women to take part while men are kept out. However, the new, flexible and open environment created by Hims lets everyone benefit from self-care.

Even as the brand offers “easier, more affordable access to prescriptions, products and medical advice,” its sister brand Hers is here for the ladies, too! The equally chic and accessible counterpart provides birth control, mental health services, beauty treatments and more. Still, “only 1 in 10 guys feel comfortable talking about their looks and health with their doctor,” according to Hims. That gap is where the brand really shines.

A Click A Day Keeps The Doctor Away

Hims confidently and cooly addresses problems that typically get ignored in the beauty community, such as hair loss and guy’s skincare. It also stands at the intersection of beauty and medicine, offering services from primary care to mental health services and sexual wellbeing.

All of this is in the midst of COVID-19, where healthcare providers have turned more to care over a screen. For Hims, appointments consist of video and chat, while surveys replace exams. Also, their digital consultations let guys address countless issues –– from erectile dysfunction to hair loss –– while meeting social distancing requirements and skipping the (unfortunately) awkward acknowledgment that guys, too, want to look and feel beautiful.

By connecting with their customer-patient hybrids online, Hims has pioneered tele-beauty. Their offerings are expansive, but a specific few products have definitely piqued our interest:

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at-home COVID-19 saliva test kits are now available, at-cost, on the hims and @hers telehealth platforms and are performed through Rutgers Clinical Genomics Laboratory. this new development will allow qualifying customers to get tested while avoiding crowded waiting rooms, and we are hopeful that it will alleviate some of the stress on hospitals and testing sites. hit the link in bio to learn more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ consultation with a provider on the platform required. other restrictions apply. ⁣ ⁣ *𝘥𝘪𝘴𝘤𝘭𝘢𝘪𝘮𝘦𝘳: 𝘸𝘩𝘪𝘭𝘦 𝘵𝘩𝘪𝘴 𝘵𝘦𝘴𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘻𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘍𝘋𝘈 𝘶𝘯𝘥𝘦𝘳 𝘢𝘯 𝘌𝘮𝘦𝘳𝘨𝘦𝘯𝘤𝘺 𝘜𝘴𝘦 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘻𝘢𝘵𝘪𝘰𝘯, 𝘪𝘵 𝘩𝘢𝘴 𝘯𝘰𝘵 𝘣𝘦𝘦𝘯 𝘍𝘋𝘈 𝘤𝘭𝘦𝘢𝘳𝘦𝘥 𝘰𝘳 𝘢𝘱𝘱𝘳𝘰𝘷𝘦𝘥. 𝘵𝘩𝘦 𝘵𝘦𝘴𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘻𝘦𝘥 𝘰𝘯𝘭𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘥𝘦𝘵𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘯𝘶𝘤𝘭𝘦𝘪𝘤 𝘢𝘤𝘪𝘥 𝘧𝘳𝘰𝘮 𝘚𝘈𝘙𝘚𝘊𝘰𝘝-𝟸, 𝘯𝘰𝘵 𝘧𝘰𝘳 𝘢𝘯𝘺 𝘰𝘵𝘩𝘦𝘳 𝘷𝘪𝘳𝘶𝘴𝘦𝘴 𝘰𝘳 𝘱𝘢𝘵𝘩𝘰𝘨𝘦𝘯𝘴. 𝘪𝘵 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘻𝘦𝘥 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘥𝘶𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘥𝘦𝘤𝘭𝘢𝘳𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘤𝘪𝘳𝘤𝘶𝘮𝘴𝘵𝘢𝘯𝘤𝘦𝘴 𝘦𝘹𝘪𝘴𝘵 𝘫𝘶𝘴𝘵𝘪𝘧𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘦𝘮𝘦𝘳𝘨𝘦𝘯𝘤𝘺 𝘶𝘴𝘦 𝘰𝘧 𝘪𝘯 𝘷𝘪𝘵𝘳𝘰 𝘥𝘪𝘢𝘨𝘯𝘰𝘴𝘵𝘪𝘤 𝘵𝘦𝘴𝘵𝘴 𝘧𝘰𝘳 𝘥𝘦𝘵𝘦𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥/𝘰𝘳 𝘥𝘪𝘢𝘨𝘯𝘰𝘴𝘪𝘴 𝘰𝘧 𝘊𝘖𝘝𝘐𝘋-𝟷𝟿 𝘶𝘯𝘥𝘦𝘳 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝟻𝟼𝟺(𝘣)(𝟷) 𝘰𝘧 𝘵𝘩𝘦 𝘈𝘤𝘵, 𝟸𝟷 𝘜.𝘚.𝘊. § 𝟹𝟼𝟶𝘣𝘣𝘣-𝟹(𝘣)(𝟷), 𝘶𝘯𝘭𝘦𝘴𝘴 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘵𝘦𝘳𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘰𝘳 𝘳𝘦𝘷𝘰𝘬𝘦𝘥 𝘴𝘰𝘰𝘯𝘦𝘳.

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COVID-19 Saliva Test ($150)

As COVID-19 cases spike in Arizona, Texas and other U.S. states, the need for at-home testing and infection tracking has become a must. But, we’re still in the dark on access and reliability. Hims’ COVID-19 Saliva Test skips swabs and in-person visits to safely and accurately determine current infections. Authorized by the FDA, this test starts with an online screening. Then, send in a saliva sample with zero contact.

Shampoo+ and Conditioner for Hair Loss ($33)

We’ve discussed the importance of scalp health and hair loss on The Tease before. Hims offers a one-stop system for the issue with its Shampoo+ and Conditioner as two of the MVPs. Beyond adding moisture and volume, the Shampoo+ is formulated with saw palmetto, an ingredient that counteracts hair loss. The Conditioner is also packed with nourishing niacinamide to promote moisture and healthy hair growth.

Edible Hair Loss Kit ($28)

This product may need a new name (IMO), but the Edible Hair Loss Kit features two more products for guys looking to up their hair game. The kit comes with Hims’ signature Biotin Gummy Vitamin –– a staple for healthier, more beautiful hair, skin and nails. It also includes a prescribed dose of Finasteride, an FDA-approved daily tablet that keeps testosterone from turning into DHT, the hormone responsible for hair loss.

Complete Anti-Aging Set ($49)

Finally, the Complete Anti-Aging Set is an awesome gateway for guys interested in skincare. The perfect addition to a gentle cleanser, this set includes a customizable-strength prescription cream and the Goodnight Wrinkle Cream. Each product includes some of the most must-have skincare ingredients, including collagen, niacinamide and hyaluronic acid. All increase moisture and revive skin of any age.

The Hims experience starts online. Make your digital profile, take a health survey and schedule a consultation to shape your personal health and beauty arsenal. Through regular check-ins with licensed professionals, custom solutions and free shipping, Hims makes it easy to stay healthy, happy and beautiful, all from home.

Darby Hoffman
Darby Hoffman
Darby Hoffman is a creative and branded content writer based in Chicago, IL. She specializes in topics related to sustainability, beauty technology, and consumer health & safety.