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To build client loyalty, it’s all about delivering visible results in the chair and making sure they last long after clients leave those salon doors. But, over the years, we’ve seen that the additional secret to success lies in transforming not just client’s hair, but also their daily routine through both the service itself and the education that supports it. And the helping hand in that all? MK Professional hair treatments.
The Tease spoke to Nathaniel Torres, a seasoned stylist and salon owner with over three decades of experience, to uncover why MK Professional has become a must-have in his service menu. From cutting styling time in half to restoring confidence in clients struggling with damage, Nathaniel shares how client education and trust go hand in hand in building a devoted clientele. Read on to see how MK Professional supports redefining client retention.
The Tease: Tell us a little bit about yourself. What is your specialty? How long have you worked in the beauty industry?
Nathaniel Torres: My name is Nathaniel Torres. I’ve been in the hair industry for 33 years, working in some of the best salons in New York City. Currently, I’m a salon owner for 7 years now and have been an educator in the beauty industry for over 10 years. I greatly enjoy sharing my expertise and passion for hair with the next generation of professionals.
Tell us how you discovered MK Professional Treatments.
Torres: I discovered MK Professional products through a client that was traveling in Europe and they sent me an article about it. After that I had a brief conversation over the phone with Laura Spano, MK Professional’s Brand Manager, and from there I started using the products and now have become one of their lead educators.
If you had to describe MK Professional Treatments in just three words, what would they be?
Torres: Innovative, luxurious, ethical.
What’s the most memorable before and after you’ve had with a client using these treatments?
Torres: The most memorable before and after I’ve ever done working with MK Professional products is discovering after finishing one treatment with a client that was having severe breakage – I’ve known this client for about 10 years and she’s always dealt with this breakage – and just 4 months later when she was ready for her next treatment, to my surprise, all her breakage was completely gone. And now I know she’s a client for life.
How did you begin implementing these treatments in your salon? How did you get clients to see the value of getting one of these treatments?
Torres: I started implementing these treatments in my salon because they are completely different and differ from any other hair smoothing treatment in the market. With my experience it was not difficult, I was able to immediately tell my clients about the difference between using the conventional products that exist in the market versus the innovative ingredients and the absence of harsh chemicals in MK Professional treatments and how the treatments will benefit their hair by providing smooth results plus pure health back to their hair.
Which MK Professional Treatment have you seen the most success with at your salons and why?
Torres: I have seen the best results in my salon with the biotin therapy treatment simply because it fits the needs of my clientele best.
What has been the client response to MK Professional Treatments?
Torres: The response of my clients have been tremendous, they love the results because the product delivers exactly what we as professionals promise them. Therefore, it creates an incredible bond between the client and the professional all because of trust.
How do MK Professional Treatments impact styling time and results for clients at home?
Torres: That’s an easy answer. It cuts their styling time by at least 50% or more plus achieving much closer to professional results in their styling at home. It’s that simple.
How do you educate clients about the benefits of these treatments?
Torres: I educate my clients in these treatments by explaining the benefits to their hair, the company’s impeccable ethics and the science behind these products.
Have you noticed an increase in client retention or new clients specifically for these services?
Torres: Absolutely! At least 90% retention.
If you could give one piece of advice to a stylist hesitant about adding MK Professional Treatments to their services, what would it be?
Torres: Some professionals in the beauty industry tend to be hesitant about trying new products. I would just say study the health and benefits of these treatments to identify how they are completely different from anything else in the market.
Day by day, it becomes even clearer that client loyalty isn’t just built in the salon chair. It’s earned through trust, education, and consistent results that clients can see and feel every day. And to support that, MK Professional has continued to show up as more than a treatment, they’ve become a brand that amplifies transformation both for clients and the strength of stylists’ businesses.
If you’re looking to elevate your service offerings or build stronger, lasting relationships with your clients, MK Professional offers solutions that speak for themselves. To learn more visit @mkprofessional on Instagram.
