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Huda Beauty’s GloWish Offers the Minimalist Makeup of Our Dreams

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Founded by makeup guru Huda Kattan, Huda Beauty is always hitting the mark when it comes to producing trendy and effective beauty products. After expanding the company with the launch of Wishful Skin in February 2020, Kattan has now added another beauty brand to her empire. Supplying customers with radiant makeup products, GloWish is perfect for those who love a more natural but still glowing complexion.

Launched earlier this month, GloWish is meant to treat your skin well while providing flawless, natural-looking glam. Although the offerings are currently limited, the brand has all you need for a glowing, “no-makeup” makeup look.

Kattan shared the inspiration behind the brand on Instagram, writing, “after FINALLY being comfortable showing my skin for what it is, no photoshop or makeup, I thought, why does it have to be one or the other? If I don’t want to full glam, why is the only option no glam?! Well, [we made] something that is the perfect in-between and actually works for your skin!”

She shared in another post that the brand was born out of their existing product offerings: “the Glo we borrowed from our Huda Beauty complexion and the Wish, that made our Wishful skin dreams come true.”

Radiant Products

The GloWish Multidew Skin Tint brightens complexions, blurs pores and moisturizes skin to provide the perfect dewy finish. Its sheer coverage is light enough to let your natural skin shine through, and its pearl pigments will seriously enhance your glow. The skin tint comes in 13 different shades and is great for all skin types. Not to mention, it’s full of skin loving ingredients like Damascus rose oil and red bell pepper extract to lock in moisture and clarify skin.

Alternatively, the GloWish Soft Radiance Bronzing Powder is the glow-boosting bronzer of our dreams! It’s easily blendable, perfectly warms complexions and illuminates skin. The “light-as-air” formula applies like silk and will leave you with naturally contoured skin in just one swipe. Made with plant-derived squalene, vitamin E and shea butter, the bronzer is great for everyone. Plus, it comes in five different shade options and lasts up to 12 hours.

Both makeup products are vegan, fragrance-free, sweat proof and 100% recyclable. Click here to shop GloWish. And be sure to follow Huda Beauty on Instagram to learn more.

Emily Lentz
Emily Lentz
Emily Lentz is a Los Angeles-based Features Editor, creating content and working towards providing an inclusive space for beauty professionals and consumers.