Julianne Hough’s bright blonge is giving us life and it’s saying #DEFYDAMAGE!”

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Using Joico Defy Damage™ By Nine Zero One Salon’s Jill Buck

Julianne Hough is giving us life, the BLONDE LIFE® that is, and our friends at Nine Zero One Salon made sure she had the brightest blonde yet using Joico Blonde Life®, but they didn’t just stop at bright healthy blonde color. Nine Zero One hair-colorist Jill Buck not only used Joico Blonde Life Lightening Powder and LumiShine® hair color, but she made sure to tap the color bond-building and protective powers of the next generation in bond building – Joico’s NEW Defy Damage™. Here’s the full formula and how-to straight from Jill to you:



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Pre-Treatment: Defy Damage Bond-Protecting Color Optimizer

Formula 1: Blonde Life Lightening Powder with 10 Volume LumiShine Developer

Formula 2: Blonde Life Lightening Powder with 20 Volume LumiShine Developer

Formula 3: Blonde Life Lightening Powder with 30 Volume LumiShine Developer

Formula 4: LumiShine Demi-Permanent Liquid 9NV + Clear with 5 Volume LumiShine Developer

Post-Treatment: Defy Damage Bond-Strengthening Color Treatment

Step 1: Spray Defy Damage Pro Series 1 throughout the head. First, shake the can vigorously and then spray in short burst starting at the nape and working forward; focusing the spray down the hair shaft. Comb through for even distribution.

Step 2: Using Formula 1, add highlights around the hairline.

Step 3: Add highlights throughout the back of the head. In Zone 1, the scalp to mid shaft, use Formula 2. In Zone 2, the mids to just before the ends, use Formula 1. Leave the ends of the hair out.

Step 4: Add highlights throughout the top and sides of the head. Use Formula 3 in Zone 1 and Formula 1 in Zone 2, leaving out the ends again.

Step 5: Process and lift to a pale-yellow level 9-10

Step 6: Shampoo with Defy Damage Protective Shampoo

Step 7: Apply Formula 4 on towel dried hair in Zone 1. Let it process for 5 minutes then pull through ends for an additional 5 min.

Step 8: Rinse and apply Defy Damage Pro Series 2. Process for 5 minutes. Rinse out.

Step 9: Apply Defy Damage Protective Shield on damp hair and style as desired.