The next time you hit up your local Sephora, you may just find a few of your favorite L’Oréal Professionnel products stocking the retailer’s shelves.
The beloved professional haircare brand recently announced that an assortment of its most popular product lines will be launching in select Sephora stores nationwide as well as online beginning August 18th. With this new speciality partnership, fans of the brand will now be able to shop six of its collections including Metal Detox, Vitamino Color. Absolut Repair, Pro Longer, Curl Expression, and Silver.
As a brand with a distinguished 110+ year history, L’Oréal Professionnel has forged enduring connections with hairstylists, colorists, and consumers. With a strong product portfolio building upon innovation and efficacy, the brand offers best-in-class haircare and hair color through a vast network of trusted professional partners. While L’Oréal Professionnel remains just as committed to growing its in-salon presence, the brand also hopes to expand beyond and reach a wider audience through its partnership with Sephora.
“We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products,” says Mounia Tahiri, L’Oréal Professionnel General Manager. “Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora’s team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L’Oréal Professional tech-driven products benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons.”
Echoing Tahiri’s excitement, Jennifer Lucchese, VP of Haircare Merchandising at Sephora, shared, “We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs. We know our clients are looking for high-tech products that deliver results, and L’Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”
Ready to shop for some L’Oreal Professionnel products? You can find the various product lines on sephora.com and throughout the U.S. at locations in New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver, and Minneapolis.
For more information about L’Oréal Professionnel products, be sure to visit https://us.lorealprofessionnel.com/, www.sephora.com/brand/l-oreal-professionnel, or follow @lorealpro on Instagram
