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‘Tis the season for holiday cheer—and dry, brittle hair. As much as we all love the sweater weather and fun festivities that come with the colder months, the hard reality is that winter can be a particularly difficult time of year for our hair. The harsh, cold winter air has a tendency of zapping all the moisture from our strands, oftentimes leaving them a dry, damaged mess.
But, what makes matters worse is that on top of all this winter hair damage, your locks are most likely already dealing with the negative effects of hard water. As you probably already know, hard water contains a high concentration of heavy metals like copper and magnesium that can build up and lead to dullness, breakage, and unreliable color results during color services. All of these struggles from hard water, coupled with dry winter air can make hair an absolute nightmare to handle, especially for any stylists out there. That’s why it’s so crucial to do what you can to stop this damage in its tracks and restore the hair back to its natural glory. After all, nobody wants to ring in the new year with damaged strands!
Thankfully, L’Oreal Professionnel Paris has introduced the perfect solution to all your hard water and winter hair troubles: Metal Detox. This groundbreaking three-step system (which includes a pre-treatment, a shampoo, and a conditioner/mask option) has the ability to detoxify unwanted metals in the hair thanks to its key ingredient, glicoamine—a molecule small enough to penetrate inside the hair fiber and neutralize metals. The results are truly incredible. Not only are you left with vibrant color and nourished, shiny hair, but also up to 87 percent less breakage and 100 percent more reliable color results. It’s no wonder why salon pros like hairstylist and educator Adina Pignatare regularly use the system with her clients.
“Metal detox is revolutionary! There are nine patents on the molecule that neutralizes metals in the hair. It’s a timesaver behind the chair since all we have to do is spray it on and then color,” Pignatare explained. “The shampoo is a must—right after rinsing you need to use the L’Oreal Professionnel Metal Detox Shampoo to rinse the metals out of the hair. My clients see a big difference in their hair—it feels smoother, shiny, and brighter for longer.”
If you’re ready to experience these amazing results with your clients and give their hair some holiday love, be sure to pick up the complete Metal Detox system at SalonCentric.
