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Mac Cosmetics Taps Rosalía as New Viva Glam Global Ambassador

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On August 31st, Rosalía took to Instagram to announce her new role with Mac Cosmetics. The Spanish musician will act as Global Ambassador for the brand’s new Viva Glam lipstick. The limited-edition red shade, which is set to launch in September, is the 26th addition to the collection.

“I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador,” the Grammy winner shared. “This campaign has inspired me since I was a young girl.”

The Viva Glam campaign is all about giving back. For 26 years, Mac has been donating 100% of all Viva Glam sales to local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

Rosalía will serve as the face of the #VG26 movement, which is giving back in even bigger ways this year. Back in April, Mac shared their dedication to supporting communities struggling through COVID-19. The brand showed support by donating $10,000 from the Viva Glam Fund to over 250 organizations helping those affected by the pandemic.

“There will be so much help and hope in the world with every purchase of this NEW killer shade of Viva Glam,” explained Mac Global Director of Digital Content, Ashley Rudder.

The creamy matte lipstick, which Mac describes as a “bright orangey red,” is available for pre-order now.

Click here to follow Rosalía on Instagram. And be sure to keep an eye on Mac’s website for more exciting product launches.

Emily Lentz
Emily Lentz
Emily Lentz is a Los Angeles-based Features Editor, creating content and working towards providing an inclusive space for beauty professionals and consumers.