Meet R+Co’s New PICTURE THIS Dry Texture Balm

09/30/2026

That lived-in texture we’re seeing everywhere doesn’t happen by accident, certainly not if it holds. Product is required, but not too much or things stop looking effortless. Enter R+Co and its new PICTURE THIS Dry Texture Balm ($32.00).

PICTURE THIS is a first-of-its-kind texture balm in a portable compact. It creates effortless separation, flexible hold, and piecey definition with a soft matte finish while helping absorb excess oil, tame frizz and boost volume wherever it’s needed.

Image courtesy of R+Co

Key Ingredients

  • Tapioca Starch + Kaolin: Absorbs excess oil and adds texture
  • Camellia + Lavendar Oils: Tames frizz and enhances shine
  • Cocoa Butter + Vitamin E: Helps improve softness and manageability
Image courtesy of R+Co

How to Use It:

  • Rub a small amount between fingertips and apply it to dry hair to add texture.
  • Use at the roots for volume or through the lengths and ends for piece-y definition.
  • Repeat if necessary and style as desired.

As with all R+Co products, PICTURE THIS is formulated without parabens, sulfates, mineral oil, petrolatum — and it is vegan, cruelty-free, gluten-free. Shop it now on randco.com.

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