In this day and age, finding a hair care brand that makes quality products, has affordable prices and is actually good for the environment sounds too good to be true. But believe it or not, there is actually a brand that’s found a way to accomplish all three — and it’s called Rhyme and Reason.
With an ethos rooted in being both “sustainable and sensational,” this eco-friendly hair care line is focused on helping the planet, while still catering to each and every one of your hair needs. Their assortment of shampoos, conditioners, and leave-in products are not just good for your strands, but they’re all good for the environment. In addition to being visually stunning, all of their packaging is made from 100 percent recycled material, including their bottle caps — a point which differentiates them from many other sustainable brands on the market. Even better, as a member of the international movement 1% for the Planet, the brand donates one percent of their gross sales each year to great environmental causes, including their chosen charity Galapagos Conservation Trust, which works to find a solution to plastic pollution in our oceans.
But eco-conscious efforts aside, Rhyme and Reason also cares about creating products that are kind to both your strands and your scalp. Their carefully-crafted vegan and cruelty-free formulas are made with over 90%+ naturally derived ingredients as well as skincare technology that has been approved by dermatologists. In addition, all of their regimes — Volume & Boost, Quench & Curl, Nourish & Gloss, Colour & Protect, and Repair & Restore — have been backed by a global expert circle (which includes in-house scientists and specialists) to ensure that everyone can find the perfect products for all of their hair concerns. Oh and it also doesn’t hurt that all of their products smell like an absolute dream, thanks to the delicious fragrances that were developed by actual perfumers.
While there is so much to love about Rhyme and Reason, we must admit that we’re most excited about the fact that not only is the line insanely affordable (literally, everything is under $10), but you can pick it up at your local Target.
Keep reading to see some popular products from the line and be sure to grab them during your next Target run!
Rhyme & Reason Nourish & Gloss Shampoo
Formulated for all hair types, features antioxidant-packed coconut water, scalp-loving hyaluronic acid, and Wild Rosella Flower which all work together to soothe and protect your locks while leaving behind a smooth, glossy finish.
Rhyme & Reason Colour & Protect Conditioner
Looking to preserve your hair color for as long as possible? This conditioner gently nourishes hair from root to tip while protecting colour from fading and offering lasting shine.
Rhyme & Reason Quench & Curl Leave-In Conditioner
Ensure your curls and coils stay flourishing with this rich leave-in conditioner provides both intense hydration as well as longer-lasting curl definition and bounce.