If a fresh, bouncy blowout is what you’re after, OLAPLEX’s latest innovation is here to help. The beloved haircare brand just released its Volumizing Blow Dry Mist—and we couldn’t be more excited about it!
This reparative blow-dry mist not only creates lasting body and bounce, but also protects hair for softer, shinier, and visibly healthier blowouts. Not to mention, it is clinically proven to speed blow-dry time, provide humidity resistance, and protect from heat up to 450°F. In fact, during a consumer perception study that the brand conducted, 96% of participants saw lightweight style retention, 94% saw buildable volume, 93% felt a lightweight body, and 89% agreed that their hair did not feel sticky.
Of course, these impressive results would not be possible without a powerful blend of hero ingredients. The Volumizing Blow Dry Mist is formulated with OLAPLEX’s exclusive bond building technology to help relink damaged bond in the hair, jackfruit polysaccharides for softness and smoothness, bamboo extract lipopeptides to promote styling retention as well as protect from styling damage, and pea peptides to plump, hydrate, and protect hair strands. Plus, this spray is vegan, silicon free, and 100% free of sulfates, phthalates, parabens, and gluten.
“We are delighted to introduce our newest innovation at OLAPLEX,” said JuE Wong, Chief Executive Officer of OLAPLEX. “The Volumizing Blow Dry Mist is the perfect addition to advance your OLAPLEX healthy haircare routine. We have combined our exclusive OLAPLEX Bond Building Technology with other key ingredients, like jackfruit polysaccharides and pea peptides, to elevate your blowout by giving you OLAPLEX signature benefits and protecting your hair from damage as you style. Now you can see faster, healthier-looking blowouts with lasting body and bounce at home or in the salon.”
Already a fan of the mist, celebrity hairstylist Teddy Charles couldn’t help but rave about the product, saying, “I’m a big fan of OLAPLEX Volumizing Blow Dry Mist, as it not only protects the hair, but also creates shiny, healthy blowouts. It’s also long lasting, holding the style throughout the day, and is humidity resistant which is of course extremely important.”
How to Use
If you’re looking to get the most out of the Volumizing Blow Dry Mist, here are a few tips on how to use it:
- For heat protection, apply all over to clean, damp hair and blow-dry to about 75% dry.
- For added lift, applying Volumizing Blow Dry Mist again, focusing on roots.
- Section hair as you blow-dry. Direct hair away from the head for more body and bounce.
Pro Tip: For added benefit or to refresh 2nd-day hair, apply to dry hair, focusing on roots. Use a round brush to lift roots as you blow-dry.
OLAPLEX’s Volumizing Blow Dry Mist retails for $30 and will launch on July 1st, 2023 at salons nationwide and July 6th, 2023 on the brand’s website and at Sephora.com on July 9th, 2023. For all things OLAPLEX, be sure to follow @olaplex on Instagram.
