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PRAVANA Expands Their Team with Key New Hires and Promotions

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Big things are happening at PRAVANA.

The professional hair color and care company announced on Aug. 28th the promotion and new hire of key team members on their Sales, Marketing, Communications and Digital teams. With these new roles and hires, the brand hopes that they can better adapt their priorities and business practices to the ever-changing environment of the beauty industry.

“The PRAVANA leadership team is thrilled to both promote and onboard this incredible group,” PRAVANA General Manager Michelle Chandler said, in a press release. “I’m looking forward to seeing these leaders establish and implement new and improved ways to connect with our community in this next evolution of the brand as we emerge from the recent challenges that our industry has faced. The PRAVANA team is full of passion, talent, ambition and resilience, with a strong focus on empowering our stylist through all aspects of our business.”

Here are all the details on their team updates.

Meryl Berdinka

Meryl Berdinka, who most recently served as the Director of Sales for the East Coast, has been promoted to the Director of Field Sales. In her new and expanded role, she will be responsible for the strategic development and implementation of the brand’s new field sales approach while leading the Sales team. Meryl reports to John Miller, PRAVANA Vice President of Sales and Education.

Lisette Cruz

Lisette Cruz is now the Director of Brand Marketing. She previously served as the brand’s Senior Product Development Manager. In her new role, she is responsible for driving the development of the brand, overseeing and collaborating with product development, and leading the Marketing Team as they grow the brand’s performance across existing and new channels. Lisette reports to Michelle Chandler, General Manager of PRAVANA.

Alanna Littlepage

Alanna Littlepage has been promoted to Director of Communications from her previous role of Senior Communications Manager. In her new role, Alanna will be responsible for PRAVANA’s internal and external strategic communications plans, public relations, advertising, as well as PRAVANA’s philanthropic efforts and more. She reports to Michelle Chandler, General Manager of PRAVANA.

Anna Yum

Anna Yum comes to PRAVANA as their newest Digital Marketing Director. In her new role, she will be responsible for leading PRAVANA’s digital initiatives, including e-comm, CRM, social media and analytics. She reports to Michelle Chandler, General Manager of PRAVANA.

Tierney Wickline

Tierney Wickline, who’s been with the brand for 4 years, has been promoted to Social Media Manager from her previous role as Digital Marketing Specialist. In her new role, she is responsible for maximizing brand awareness through social media efforts and managing influencer relations. Tierney  reports to Anna Yum, Digital Marketing Director.

Aditi Sheth

Aditi Sheth joins PRAVANA as their new Senior Brand Manager. She is responsible for driving brand growth by leading the development of the go-to-market strategies and marketing campaigns for key customers. Most recently, Aditi was the Marketing Manager for the prestige skincare brand Murad. With her new role, she will report to Lissette Cruz, Director Brand Marketing.

Stephanie Armenta

Bringing over five years of product development experience as well as experience working as a licensed stylist, Stephanie Armenta has been promoted to Product Development Manager. She will be responsible for coordinating product development projects from ideation to execution, overseeing packaging art, leading industry research, and more. Stephanie reports to Lisette Cruz, Director of Brand Marketing.

Rebeca Chamorro

Having previously worked at Coty, Rebeca Chamorro joins PRAVANA as Brand Manager. In her new role, she is responsible for helping drive the global brand strategy, developing innovation and product storytelling while executing go-to-market plans to maximize sales. Rebeca reports to Aditi Sheth, Senior Brand Manager.

To learn more about PRAVANA, be sure to follow them here on Instagram or visit https://www.pravana.com.

Camille Nzengung
Camille Nzengung
Camille Nzengung is a Features Editor, based in Georgia, covering all things hair at The Tease. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.