PRAVANA’s Extended S.T.E.P Up Program Will Continue to Help Hurting Hair Stylists


Salon professionals, get excited: PRAVANA is extending their S.T.E.P. Up initiative through the end of this month!

We’re happy to report that the professional hair color brand will be continuing to offer rollback pricing on their best-selling ChromaSilk line and invest in their Shade Trade program during the month of September.

Through Sept. 30th, PRAVANA will be offering a discounted price of $4.99 a tube (just $0.80 per mixed ounce!) for select ChromaSilk products in order to help stylists rebuild their businesses and save money. The discount applies to ChromaSilk Permanent Creme Hair Color, ChromaSilk VIVIDS Everlasting, and ChromaSilk Express Tones. All ChromaSilk products offer long-lasting color with brilliant shine, up to 100 percent gray coverage, and a heavy dye load.

If you’re new to PRAVANA, you’re in luck! Throughout this month, stylists will still be able to trade in their current color brand for ChromaSilk products tube-for-tube, as part of the brand’s Shade Trade program. There’s no commitment or minimum purchase required as PRAVANA has invested $1 million dollars worth of hair color to support this program. To participate, stylists simply need to collect 6 unused tubes of hair color and bring them to a store that carries PRAVANA or contact a sales representative. You can trade up to 250 tubes of color and if you trade in 36 or more tubes, you received a FREE PRAVANA swatch book ($60 value) and a downloadable ChromaSilk 101 class ($500 value).

Back in May, the hair color brand first announced the launch of their Stylist Transform & Empowerment Program (S.T.E.P), which is committed to supporting the salon and stylist community during these difficult times.

“It has always been our promise to stylists to be a supportive partner and to empower them through everything we do,” said PRAVANA General Manager Michelle Chandler, in a press release. “We believe that they deserve a brand who stands behind them. To honor our truest commitment to our community, we made the decision to launch this initiative to bring them purposeful value and benefit that will help them rebuild. With S.T.E.P Up, not only do we want to provide immediate support, but we also want to lay the groundwork for their future success.”

Salon professionals can experience the savings of the extended S.T.E.P Up program at the following PRAVANA distributors: select Armstrong McCall locations, East Coast Salon Services, Paramount Beauty Supply, SalonCentric, STATE|RDA and Twin States Beauty stores nationwide.

*Please note that the Salon Transformation Sweepstakes mentioned has closed as of Aug. 31st. All winners will soon be announced!

For more information about the S.T.E.P Up initiative, please visit  or follow PRAVANA on Instagram here.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.


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