Earlier this month, the Premiere Show Group, the nation’s leading network of beauty industry events and world-class educational programming, concluded another record-breaking edition of Premiere Orlando. Held May 31st–June 2nd at the Orange County Convention Center, Premiere Orlando attracted 52,000 visits from professionals and students from 47 countries and all 50 states. Premiere Orlando 2025 marked new heights for the industry by delivering expanded educational opportunities, featuring over 199 new brands, and showcasing the beauty industry’s global momentum.
Unmatched Growth in Education and Engagement
This year’s show presented its largest educational program to date, featuring more than 800 educational classes and 460+ educators and influencers. The increased focus on education was evident from the start, with Saturday’s high-impact offerings like the popular Salon Owner Boot Camp, kicking off the weekend with standing-room-only sessions and the first Saturday participation from major industry brands and educators like SalonCentric, Hattori Hanzo Shears, Jack Martin, Stew Stylez and more.
Star power also played a major role in driving energy, with headline appearances from Guy Tang, Siiri Parks, Bailey Lavender, and Kirsty Meakin, among others, who added to the show’s high-energy atmosphere across multiple stages and classrooms.
A Show Floor with Global Reach and Nonstop Discovery
The exhibit hall was buzzing for two full days with 500 exhibiting brands, including 199 new-to-show exhibitors unveiling new product launches, immersive demos, and exclusive show deals. Premiere Orlando attendees connected with top names like Redken, Apres Nail, Circadia, Olivia Garden, JZ Styles, Dyson, OLAPLEX, Skin Script, BaBylissPRO, Matrix, LeChat, and Wahl — making the show floor a powerful space for product discovery, brand engagement, and hands-on learning.
This year also marked Premiere Orlando’s largest international presence to date, with brands from 17 countries, including Australia, Brazil, Canada, China, France, India, Ireland, Israel, Japan, Latvia, Netherlands, Pakistan, Spain, Taiwan, Turkey, the United Kingdom, and the US.
Industry Events and Awards Celebrate Creative Excellence
From thought leadership to artistry, this year’s show was filled with powerful industry moments. The weekend kicked off with the Beauty Changes Lives Industry Leader Roundtable, a private forum that brought together top executives and innovators from across the beauty, barbering, nails, and wellness sectors, to explore the impact of technology on the beauty space. That evening, the Beauty Changes Lives Gala honored industry excellence and community while raising funds for the organization’s mission to make beauty and wellness careers a first choice.
Sunday night, the North American Hairstyling Awards (NAHA) returned with a sold-out celebration of salon industry creativity. This year was the 36th annual award ceremony, and The Tease was on site for NAHA red carpet interviews and a glam bot!
Premiere Orlando Competitions Drew High-Energy Crowds and Top Talent
Premiere Orlando’s competition stages delivered packed audiences and standout talent from across the country. The Ultimate Barber Battles, powered by L3VEL3 and sponsored by JRL, returned with sold-out competition slots. Carlos Flores earned first place, followed by Gustavo Vargas and Aairc Youmans. In the Student Barber Battle, Gilbert Luviano took top honors—signaling a bright future for emerging barbers.
In the Hair Competition, Lina Belyanskaya won for her textured take on the Shattered Mid-Length Bob with Bangs, while Emily Baker claimed first place in the Neo-Warriors Makeup Competition.
Nailympia, powered by Scratch Magazine, featured a robust lineup of live and mail-in categories—drawing international participation and showcasing elite artistry at every level. Check out the Nailympia Orlando winners here.
Premiere Shows 2025 and Beyond
Due to popular demand, Premiere Orlando offered rebooking onsite for the first time and had extraordinary results with over 50% of the companies committing to 2026. With expanded programming and continued global interest, Premiere Orlando is already shaping up for another record-breaking year when it returns to the Orange County Convention Center in Orlando next year.
If you missed Premiere Orlando, there are two more shows this year. Details below:
- Premiere Columbus | September 14-15, 2025
- Premiere San Antonio | September 28-29, 2025
Premiere Orlando 2026 will take place May 30-June 1 of next year. For more information, visit www.premiereorlandoshow.com and follow @premierebeautyshows for show announcements.
