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R + Co Launches Sustainable Luxury Hair Line, R + Co BLEU

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Beloved by cool-kids everywhere, R + Co has quickly made a name for itself in the haircare market with its eye-catching packaging, performance-driven products, and signature subtle scents. Now, the hair company is introducing a new couture capsule collection — one that’s sure to get as much love as its parent brand.

Launching this month, R + Co BLEU is a clean, prestige hair line that’s set on expanding the sustainable luxury hair space. Designed in collaboration with celebrity hairstylist and brand co-founder, Garren, the range includes a 21-product lineup full of formulas designed to restore and maintain your hair’s health, no matter your hair type. 

Luxe in Design

Courtesy R+Co

Featuring artistic elements and vibrant colorways, R + Co BLEU’s products are truly distinct in design. Inspired by vintage skincare jars and perfume bottles, the brand’s packaging is iconic and dimensional, making it perfect to display atop your vanity or feature in all of your Instagram “shelfie” posts.

In addition, each product category, from shampoo and conditioners to masks and stylers, has its own unique shape and color-coded cap. The range is divided into collections — all color-coded by concern: blue for Universal products, orange-red for Color, green for Repair & Moisture, and purple for Volume.

Consciously Created

From its non-toxic ingredients to its 100% recyclable packaging, it is clear that every aspect of the line has been carefully crafted to reflect R + Co’s commitment to sustainability.

When it comes to their product packaging, R + Co BLEU heavily relies on post-consumer recycled material to create all of their bottles and jars as well as recyclable bioresin sugarcane plastic for their tubes. All of their canisters are made from 100% aluminum (a recyclable resource) and their cartons are developed using 100% post-consumer recycled paper and soy-based inks.

Courtesy R+Co

As for their ingredients, instead of using harmful toxins commonly found in haircare, R + CO BLEU uses an exclusive blend of clean ingredients like avocado, abyssinica, sunflower seed oils, and the powerful antioxidant tocopherol, which all work together to hydrate and protect your hair. Not to mention, all of the formulas are color-safe, Leaping Bunny-certified, vegan, and cruelty-free.

Devoted to Reforestation

As a brand, R + Co BLEU is working towards ending global deforestation. To support their mission, the brand has included a seed-embedded card in each product box that when planted, will grow wildflowers. As if that’s not enough, with every Bleu purchased made, a donation will be made towards One Tree Planted —an environmental tree planting charity that plants trees in countries around the world.

R + Co BLEU will be available exclusively at select Neiman Marcus stores, NeimanMarcus.com, RandCo.com, and premier salons. To keep updated on the brand and future launches, be sure to visit their website or follow @randcobleu on Instagram.

Camille Nzengung
Camille Nzengung
Camille Nzengung is a Features Editor, based in Georgia, covering all things hair at The Tease. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.