Raising the Standard For Your Business

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2020 has been such a roller coaster ride for the beauty industry. We started out this year feeling enthusiastic, hopeful and even saying,”This is going to be the best year ever!” I know I was saying the same thing.

Then, March came and hit us like a huge tornado. Due to COVID, some salons have been shut down for over five months, leaving stylists and salon owners to take a deep dive into themselves and their businesses.

I have had so many stylists talk about how tired they are, working 50 hours plus a week just to get by. Some stylists have said they are so over giving client discounts and cutting themselves short. So, now is the time to raise the standard in our industry. Why? Because you deserve it. 

Here’s how to put this into action:

Stop Emotionally Discounting. Start Offering Options.

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This is real talk right here. I know a lot of you are taking this time to re-evaluate your business. This area is a great start. So …. Is this you? 👇🏼 . . $20 off your color today because you’re my friend. $20 off your balayage today because you have been coming to me FOREVER. Oh.. you can’t pay $205 for your full balayage? No prob. I’ll do it for $150. Or….it’s on ME today because you are family! . . Stylists! The way you value yourself and your business is the way other people value you and your business. Only you set the standard in your business. . . Here’s what I want you to do. Go back to 2019, and add up all the discounts you gave your clients. For some of you it may be in the thousands. This is your livelihood and it is so important to treat it as such. . . Now listen…I’m not saying you can’t be kind to your clients and offer a promotion in house to take care of them. Or even a loyalty program. I am all about showing appreciation toward your guests. But this would a strategic and well thought out plan or promotion. It’s the discounting given behind the chair that are created based on emotion or guilt because they are friends and family or a long time client that I’m talking about. . . Value your time, your education, your talent, and what you have to offer your guests, and run your business from a confident space. Now is the time to have some options in your back pocket so you are prepped and ready to go when you get back into the salon. . Tag a friend who needs this ❤️

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You could be losing thousands of dollars a year, just by offering $20 off a few times a week. I suggest when Karen comes in and tells you she can’t afford your $200 highlight, you offer her three options:a partial highlight, a mini highlight or a face-frame highlight. Have these options in your back pocket as opposed to telling Karen you will do her $200 highlight for $150 this time.

Stop Working Around The Clock. Start Setting Boundaries For Your Schedule.

This is so important in order for you to show up and deliver 100% for your guests. I know it’s hard. You want to work all hours of the day and night. But, the truth is: it isn’t sustainable. You deserve to have a consistent schedule and spend more time at home with your family.

Stop Being Scared. Start Raising Those Prices.

There are so many things to take into account when it comes to raising your prices. If it’s been over a year since you raised your prices, it’s time. If you are booking out three-to-four weeks at a time, it’s time to raise your prices. If you are at least 85% booked, it’s time to raise your prices.

I know you might worry  that you will lose clients, but think of it this way: You are opening up space to take on new clients that will have no problem paying your raised prices! You got this. And you deserve it.

I believe this industry is going through a huge shift, and more stylists are becoming so much more aware of their time, talent and value. I am all about it and support you 100%.

Nina Tulio
Nina Tulio
Nina Tulio is an industry-leading salon business consultant, speaker, and educator helping salon owners and stylists around the world to grow their businesses while growing themselves.