Nail lovers, get excited: Sally Beauty’s nail assortment is getting a whole lot bigger.
Just in time for National Nail Week (which takes place from June 1-6), the beauty retailer has announced that it is expanding its nail offerings, with a curated selection that is growing to over 1,400 nail products. These products will include classic polish, long-lasting gel, dip powders, press-ons, and more.
This news comes after the retailer has seen significant growth in its nail category, driven by consumer demand for trend-forward, accessible products. Not to mention, the category has become a leading discovery channel for first-time customers of the retailer. As a result, Sally Beauty has accelerated its focus on exclusive launches, high-performing innovation, and increased access to top brands.
“Nails continue to be one of the most exciting and expressive categories in beauty, and a key entry point for new Sally Beauty customers,” said Maryann Herskowitz, Group Vice President at Sally Beauty. “As we celebrate National Nail Week, we’re proud to share our expanded assortment that delivers on both innovation and accessibility, bringing professional-quality results and the latest nail trends straight to our customers.”
Sally Beauty’s Nail Newness
Throughout the month of June, Sally Beauty’s expanded product lineup will include buzzworthy launches from best-selling brands like Nailboo, KISS, Dashing Diva, and Sally Beauty exclusive, ASP. Some launch highlights include:
- Nailboo: New-to-market color-changing thermal technology (available in Forever Glaze Gel Polish and Dip Powder) and expanded press-on styles with innovative gel material
- KISS: KISS Gel Pro Polish offers a self-leveling formula that creates a smooth and even surface for consumers to master an elevated gel manicure at home
- Dashing Diva: With the base coat, color, and top coat all built into one convenient product, users will save time and money with One Gel Color Polish. The removal process is just as easy with One Gel Magic Off. The gel bubbles off in minutes with just a few drops.
- ASP: Exclusively available at Sally Beauty, ASP Versatility Gel is a new gel-acrylic hybrid formula that builds, sculpts, and strengthens nails, available in 18 shades. Consumers can also create a custom look by waving a magnet over the Cat Eye Gel Polish, leaving a sleek shimmer effect.
Additionally, in celebration of National Nail Week, consumers will have the opportunity to discover expert-driven content from Sally Beauty’s nail expert, Juli Russell across the retailer’s digital channels. Russell will be spotlighting the season’s must-have shades like butter yellow and cherry red, along with easy-to-follow tips for achieving the latest trends. Shoppers will also be able to take advantage of special offers on select nail products throughout June, including Buy 2 Get 1 Free on Select Gel Nails (6/15-6/29), and explore the latest nail innovations by visiting SallyBeauty.com or their nearest Sally Beauty location.
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