If you’ve been hoping to bring Pattern Beauty’s curly and textured haircare products to your salon, consider your wish finally granted.
The Black-owned haircare brand, which was founded by Tracee Ellis Ross, recently announced that it would be expanding the distribution of its products into salons through its newly launched Pattern Beauty PRO community. As part of this exclusive community, licensed stylists and salons will get access to the brand’s professional-grade products and tools for stylist-only pricing. Additionally, these will also receive product education and tutorials.
“We’ve always known that stylists and salons have been safe spaces for nurturing beauty. Stylists are who we confide in and who we trust to transform. Stylists see the vision even before it’s realized,” Amy Elisa Jackson, VP of Global Marketing at Patter Beauty, told Glossy. “We wanted to continue to provide a personalized relationship to our community by going direct to stylists.”
Previously, the brand’s products were only sold through its own website or retailers such as Sephora and Ulta Beauty. Now with this direct-to-stylist program, Pattern Beauty hopes to bridge the gap between professional services and textured-hair customers.
If you are interested in joining Pattern Beauty PRO, be sure to register for a professional account on the brand’s website. And for more updates from the Pattern Beauty PRO community, make sure to follow @patternbeautypro on Instagram.
