Perms have a long history. Starting in 1938, the perm innovated in 1938 to the process that we know as a perm today. In the 70s and 80s, if you didn’t have a perm, who even were you? Now in 2023, history is repeating itself and everyone is heading to their local salon to grab the texture of their dreams.
Yet, if you read that correctly, there hasn’t been any large perm innovation since 1938. That’s 75 years ago. Seems like with all the products coming out and the innovation in the beauty industry, there has to have been some sort of change to make the process more enjoyable for stylists and the results better for clients.
Cue Curl Cult. Curl Cult is a simpler, healthier, more sustainable texturizing treatment with at-home curl support products even natural curls will love. Created by Janine Jarman, Hairroin Salon Owner and Celebrity stylist (hello Shear Genius, Ariana Grande, The Pussycat Dolls), she flew to Italy to work on Curl Cult. With perms being a large part of her work with clients, she felt the need to reimagine the traditional perm process, odor and environmental impact.
Janine is not only changing the formula but changing the way perms are experienced and she’s putting money in the pockets of stylists while she is doing it. Interested to learn more about Curl Cult and how it can help your client’s hair or your own? Head to wherever you stream your podcasts. Janine will have you smiling from ear to ear while educating you on everything perm.
“So hair found me, and thank God, cuz I was garbage at school.”
“At the end of the day, when I’m on my death bed, all I wanna know is that I helped hairdressers be successful, feel invigorated and inspired…The other part, for clients, I want to be able to make them successful at home with their hair and I want hairdressers to be part of that movement.”
“We will be the household name for curl in its entirety. I like to say, ‘If you want curls, we got you. If you got curls, we got you’. So I wanna be what hairdressers and consumers lean towards for solving their texture needs, wants and desires.”
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
