With Hispanic Heritage Month (which runs from September 15 through October 15) in full swing, Sally Beauty is taking the opportunity to celebrate and uplift Hispanic artists nationwide.
Beginning in October, the beauty retailer will be launching art-related programming focusing on Hispanic heritage across Miami, as part of the latest initiative in its Rooted in Success event series. To showcase and champion beauty across multiple generations and backgrounds within the Hispanic community, Sally Beauty has collaborated with Miami-based Colombian/Panamanian artist and longtime barbershop owner, Disem305, on a gorgeous mural that will be unveiled on Oct. 1st in the city’s vibrant Wynwood Arts District. If you’re interested in visiting the mural, it will be on display until December 8th at 239 NW 26th St.
In addition to its partnership with Disem305, Sally Beauty has also teamed up with US Latinx Art Forum (USLAF), an advocacy organization that’s committed to championing artists and art professionals. As part of their collaboration, both Sally Beauty and USLAF will utilize their social platforms throughout October and November to amplify Latinx voices through art. By doing so, they will both help amplify diverse voices while providing greater accessibility to art-based learning within the Hispanic community.
“In our next installment of the Rooted in Success series, we are highlighting our Hispanic community’s impactful influence on beauty and art through partnership with Disem305 and US Latinx Art Forum,” said John Goss, President of Sally Beauty. “We are proud to celebrate Hispanic heritage all year long and serve as a resource for quality products while continuing to drive community and inclusion.”
To further celebrate their assortment of Hispanic-owned or founded brands, Sally Beauty ambassadors will take to the streets of Miami from October 16 – 20 to pass out gift cards and free products from brands like Pacinos, Sauvecito, It’s a 10, Mini Mani Moo, L3VEL3, and more (while supplies last). The best part? Attendees will have the opportunity to meet founders and representatives from some of their favorite brands. To learn the exact locations and times for the product giveaways and founder appearances, be sure to follow @SallyBeauty on Instagram.
Sally Beauty Holdings, the parent company of Sally Beauty will also be bringing exciting Hispanic heritage programming to its office with events and appearances led by SOMOS, the Hispanic Employee Resource Group.
“SOMOS strives to uplift and promote employee diversity and inclusion year-round. As a Hispanic heritage celebrations at our corporate headquarters are a natural extension of our mission, and I am incredibly proud to work for a company that celebrates employees and their diverse backgrounds,” shared Ana Guzman-Briley, SOMOS Employee Resource Group Executive Sponsor and Senior Director of CRM & Channel Strategy for Sally Beauty Holdings.
To learn more about Sally Beauty’s upcoming events in Miami and its selection of Hispanic-owned or founded brands, be sure to visit sallybeauty.com/events and follow @SallyBeauty on Instagram.
SPONSORED
Hispanic Heritage Month may not officially kick off until September, but JCPenney got the festivities started a little early with their “Culture is Strength” (“Cultura es Fuerza”) fashion show, which took place at Austin PBS in Austin, Texas on August 17th. Presented in partnership with Latinitas, the community event was a vibrant celebration filled with music, dance, food, and fashion, honoring the richness, heritage, and cultural diversity of the Hispanic, Latino and Latinx communities.
Image courtesy of JCPenney Beauty + Salon
The fashion show extravaganza showcased a variety of back-to-school and fall looks for the whole family, including styles from JCPenney’s 2024 Hope & Wonder Hispanic Heritage Month collection. The best part? One hundred percent of net profits from the Hope & Wonder Hispanic Heritage Month collection went towards Latinitas to help support their mission of empowering young Latinas to innovate through media and technology.
Serving as the only brick-and-mortar retail sponsor of the event, JCPenney tapped its talented Beauty + Salon team to be on-site for hair and makeup, under the leadership of Professional Team Manager Emily Baker. While backstage at the event, Baker and team used an array of Hispanic-owned brands from JCPenney’s portfolio — including Shades by Shan, Reina Rebelde, Bomba Curls, and Prados Beauty — to create dazzling looks for all of the models.
Image courtesy of JCPenney Beauty + Salon
The Tease had the pleasure of connecting with Baker as well as Latinitas’ Executive Director Gabriela Kane Guardia to discuss the significance of the “Culture is Strength” event for the Hispanic community and how it aligns with both JCPenney’s and Latinitas’ respective missions. Keep scrolling for their insights.
In Conversation with Latinitas’ Executive Director Gabriela Kane Guardia
Image courtesy of Latinitas
The Tease: Can you tell us more about the “Culture is Strength” event and its significance for the Hispanic community?
Gabriela Kane Guardia: The “Culture is Strength” event, presented by Latinitas and JCPenney at Austin PBS, is a vibrant celebration of our community’s diversity and cultural heritage. This event is a platform where we can showcase the beauty and strength of our traditions through music, dance, and fashion. It’s particularly meaningful because it highlights the power of cultural expression in shaping identities and building connections within the Latino community. By bringing together families and individuals from different backgrounds, we’re celebrating what makes us unique while reinforcing the shared values that unites us.
Image courtesy of JCPenney Beauty + Salon
What were some key goals and outcomes you hoped to achieve through this event?
Guardia: Our goal was to create a space where the Latino community can come together to celebrate our cultural identity and share these traditions with the next generation. We wanted attendees to feel inspired and proud of their heritage, especially as they see themselves represented in the fashion, performances, and overall experience of the event. Additionally, we aimed to bring awareness to our partnership and the meaningful ways that JCPenney lifts up their Latino customers as part of America’s diverse working families. Having a national retailer demonstrate this kind of commitment and thoughtfulness to representing diverse cultures makes a big difference at the community level.
What does JCPenney’s sponsorship of this event mean to you, and how did it help achieve your goal for the event?
Guardia: The “Culture is Strength” event is a culmination of a three-year partnership between Latinitas and JCPenney. For the last three years, JCPenney has dedicated 100% of the net profits from their Hope & Wonder Hispanic Heritage Month collection to Latinitas, allowing us to elevate the organization on a national level. Through JCPenney’s seasonal campaigns, and, with events like this, we can deepen our investment in our Texas community where we’re based. The support JCPenney has given over these past two years, along with this year’s commitment adds up to $300,000. This has been transformative. It’s allowed us to expand our reach and invest in our core vision: making sure young Latinas and all girls have the opportunities to become anything they want to be.
Image courtesy of JCPenney Beauty + Salon
What does JCPenney’s Hope & Wonder Hispanic Heritage Month Collection represent to the Hispanic community?
Guardia: The Hope & Wonder Hispanic Heritage Month collection is more than just fashion — it’s a celebration of our identity. Having members of the Latino community design these looks is so important. The JCPenney Creative Coalition members behind each year’s Hispanic Heritage Month collection make sure the looks are relevant and authentic. By integrating color palettes and designs that resonate with the Latino community, JCPenney is honoring our stories and traditions in a way that’s accessible and meaningful. One example is the guayabera men’s shirt from this year’s collection, a popular traditional fashion item in places like Panama, where my family is from. Members of my family frequently wear the guayabera for special occasions and family gatherings, so seeing it included in this collection — and available throughout the U.S. in JCPenney stores around the country — feels particularly special. The models for this collection are also families from the Latinitas community and JCPenney associates, so having that authentic representation in marketing the collection is extra special. The fact that 100% of net profits from this collection will benefit Latinitas is a powerful statement of support, reinforcing the idea that our culture is not only to be celebrated but also invested in.
How can individuals and organizations get involved or support Latinitas’ mission beyond this event?
Guardia: Those seeking to get involved with Latinitas can contribute by volunteering, donating, or becoming mentors to our students. Organizations can partner with us on various initiatives that promote educational and leadership opportunities for youth. We’ve been immensely grateful to have JCPenney associates volunteer with our students during summer camp and share about their professional journeys, inspiring these girls to explore a number of careers. By engaging with Latinitas, you’re helping to ensure that young Latinas, and all girls, have the tools and resources they need to succeed, thereby strengthening our community as a whole. Learn more at LatinitasOnline.org and finally, shop JCPenney’s Hope & Wonder Hispanic Heritage Month’s collection—100% of net profits benefit Latinitas!
In Conversation with JCPenney Professional Team Manager Emily Baker
Image courtesy of JCPenney Beauty + Salon
The Tease: What does it mean to JCPenney Beauty + Salon to have been the only brick-and-mortar retail sponsor of this event?
Emily Baker: It is an honor for JCPenney Beauty + Salon to partner with Latinitas. At JCPenney Beauty + Salon, we believe in the importance of inclusion and diversity, providing platforms where every voice can be heard and celebrated. By sponsoring Latinitas, we’re actively participating in an event that uplifts and inspires young Latinas, helping them to see the beauty in themselves and their culture.
This partnership also allowed us to showcase our diverse range of beauty and salon products and services, which are designed to meet the unique needs of our communities. It’s a meaningful way for us to connect with our customers on a deeper level, reinforcing our commitment to serving and celebrating all communities. During this event our Hispanic-owned beauty brands such as Shades by Shan, Prados Beauty, Bomba Curls, and Reina Rebelde were amongst the products being used for the makeup looks and hair.
Image courtesy of JCPenney Beauty + Salon
How did you approach creating hair and makeup looks that celebrate and honor Hispanic culture?
Baker: To approach creating hair and makeup looks that celebrate and honor Hispanic culture, I focused on understanding and appreciating the rich diversity within the culture. Hispanic culture encompasses a wide range of traditions and styles, so I drew inspiration from various sources, including traditional and current hairstyle trends. In makeup, I used a range from vibrant colors, natural earthy hues, trending looks and iconic makeup techniques passed down through generations.
Ultimately, it’s about celebrating the beauty of Hispanic culture by showcasing its unique styles and stories through hair and makeup, while ensuring that the representation is both accurate and empowering.
Can you describe the collaboration process with the Latinitas team in planning for the fashion show?
Baker: Collaborating with the Latinitas team was an inspiring and seamless experience. They are amazing partners who were actively engaged throughout the entire planning process. This ongoing collaboration allowed us to create a fashion show that truly reflects our shared vision and commitment to celebrating the beauty and creativity within the Hispanic community.
Image courtesy of JCPenney Beauty + Salon
How does participating in events like “Culture in Strength” align with JCPenney’s overall mission and values?
Baker: At JCPenney, our mission is to celebrate America’s diverse working families. Our JCPenney Beauty + Salon division aligns with this focus and prioritizes diversity and inclusion from the brands we carry to the many events we participate in across the country. Hispanic and Latinx communities represent nearly 20% of JCPenney’s customer base.
How do you hope JCPenney’s involvement in this event will impact the Hispanic community and the participants?
Baker: I hope the Hispanic community and participants feel represented and inspired by the head-to-toe looks curated by JCPenney. We are known for the great value in our merchandise without compromising quality. I also hope that we can capture the hearts of a future JCPenney associate in the audience that would like to join our team and mission to serve diverse working families. JCPenney is committed to empowering women in the workplace with a focus on Latina representation.
To learn more about Latinitas, be sure to visit latinitasonline.org or follow @latinitas on Instagram. And to learn more about JCPenney Beauty + Salon, including available job opportunities, be sure to visit their website.
While the Hispanic and Latinx community—which spans more than 20 countries and includes a multitude of languages—has long been overlooked and underrepresented in the hair space, it’s now hard to deny the massive contributions and lasting influence that the growing group has had on the industry as a whole. Statistically speaking, Hispanic and Latinx people are not only a top consumer of hair and beauty products, spending nearly 30% more than other ethnicities, but they are also projected to have a buying power of $2.4 trillion by 2024, according to a Nielsen 2023 consumer report.
Spending power aside, the Latinx community has also continued to be a source of hair inspiration for many people around the world, thanks to some pretty iconic Latina women (Selena Quintanilla, Celia Cruz, Carmen Miranda, and J. Lo are just a few that come to mind!). But this influential group is not just shaping the hair industry as consumers and trendsetting creatives, they’re also doing so as brand founders too. Over the last few years, we’ve seen a number of Hispanic and Latinx entrepreneurs take the hair world by storm, creating their own brands that not only share their unique vision, but also their culture with the masses. By doing so, these talented brand founders are helping to bring much needed representation to the haircare aisles and creating space for more Hispanic-and Latinx-owned brands to exist.
In honor of Hispanic Heritage Month (also known as Latinx, Latino and Latine Heritage Month), The Tease spoke to five Hispanic and Latinx haircare founders about the influence that their respective backgrounds have on their brand, their thoughts on the current Hispanic and Latinx beauty landscape, and how the industry can be more supportive of fellow Hispanic- and Latinx-founded brands. Keep scrolling to hear what they think.
What has your experience been like as a founder in the haircare industry?
Salazar: My journey as a founder in the haircare industry has been extremely rewarding. Starting a business is not for the weak. The industry can be competitive, tough, and challenging. Building a brand from the bottom up, especially in a field as crowded as haircare takes a lot of hard work, dedication, and mental strength. Finding a community of supportive founders, mentors, and my extremely supportive husband have been my saving grace! It’s a journey that continues to inspire me to create high-quality products that empower individuals, and make them feel good effortlessly.
How has your Latinx (o/a/e) or Hispanic roots and identity shaped your brand’s vision and journey?
Salazar: I grew up in a household full of women. My mother was a teen mom, my tia [aunt] was a hairstylist, and my abuela [grandmother] was the glue that held us together, keeping us grounded and grateful. Memories of my tia’s long red nails braiding my hair daily for school, and running around looking for liga [a hair tie] always make me smile. I was surrounded by women who cared about the importance of their self worth and beauty rituals. My roots are deeply integrated within the essence of my luxury haircare brand, Tecuane. Tecuane represents minimal clean haircare for all generations and embracing all hair types.
What are some ongoing efforts or initiatives that your brand has made to support, celebrate, or invest in the Latinx and Hispanic community, whether during Latinx/Hispanic Heritage Month or beyond?
Salazar: Our communities are incredibly diverse, and so is our hair. That inclusivity and appreciation for diversity are the origins for Tecuane’s vision: creating quality, luxury products that represent our culture, while taking environmental responsibility. I feel like our customers connect with Tecuane immediately and feel the intention of the brand as soon as they experience our hero product, Esperanza Scalp Tonic. Whether its supporting and highlighting local artisans, collaborating with other Latine founders, participating in pop-up events, donating to charities such as Friends of Fieldworkers, or advocating for social causes that matter to our community, Tecuane’s journey also includes a commitment to social responsibility and making positive impacts where everyone can feel safe and welcomed.
What are your thoughts on the state of Latinx and Hispanic beauty today, particularly with the role brands are playing in changing the narrative about Latinx and Hispanic representation in the industry?
Salazar: Today the state of Latine/Hispanic beauty is evolving in a positive direction, but there’s a lot of work to still be done. Even coming from behind the chair, working in the entertainment industry, I don’t often see women who look like me on set. I admire other Latine founders who are taking the beauty world head on. It’s so inspiring to watch! We as founders must continue to prioritize diversity and inclusion not only in our marketing, but also within our organizations, and vocalize why we deserve a seat at the table—just as much as the next person.
What are some ways that the hair and beauty industry can be more inclusive and supportive of Latinx- and Hispanic-owned brands?
Salazar: The beauty industry has incredible potential to be more inclusive and supportive of Latine-/Hispanic-owned brands. Resonating with consumers who want to see themselves represented in marketing, bigger beauty brands can collaborate with indie brands to create engagement which will help them grow, provide founders with resources, mentorship, and financial support from investors.
Who in the Latinx and Hispanic community is inspiring you right now within the hair and beauty industry?
Salazar: Cynthia Di Meo is someone who I admire watching from the sidelines. Not only have we been friends for over 10 years, but Cynthia was one of my trainers back in 2009 when I was working at MAC Cosmetics. Cynthia was passionate then about her artistry and was an incredible mentor. She currently is the global stylist for Rare Beauty cosmetics and it’s been so wonderful to see her get all the praise she deserves. She was representing our community then and is still going strong! Seeing women like Cynthia grow and take the beauty industry by storm is epic and so inspiring. Go Cyn, we love to see you win mija [girl!]
What advice would you give to any aspiring Latinx and Hispanic entrepreneurs who wants to make a positive impact on the beauty industry and beyond?
Salazar: The advice I would give to any Latine/Hispanic entrepreneur would be don’t give up. If you believe passionately about a product and can see the vision—create it. The longer you wait, the quicker your idea may be someone else’s. Be the audience and create. Keep going even if you feel alone. Lastly, take the time to celebrate all your victories. Sometimes the smallest victories make the biggest impacts for an artist/entrepreneur.
What has your experience been like as a founder in the haircare industry?
Lliguin: It has been fun, with ups and downs. Sometimes the obstacles feel like swimming in a long river. Sometimes creating beauty is like smelling the roses.
How has your Latinx (o/a/e) or Hispanic roots and identity shaped your brand’s vision and journey?
Lliguin: My roots are pre-American and as a pre-American individual, my brand Rahua has chosen to honor the Incas and all of pre-American heritage. My pre-American–Incan roots have helped me tremendously. Ancient cultures always have pride in their unique look. We are always searching for the best ingredients in nature. Now I apply this ancient drive and knowledge to my formulas and business. Our clients are now having beautiful hair and beautiful skin.
What are some ongoing efforts or initiatives that your brand has made to support, celebrate, or invest in the Latinx and Hispanic community, whether during Latinx/Hispanic Heritage Month or beyond?
Lliguin: My permanent financial support and investment has been with the most vulnerable section of the pre-American people, which is tribal people. We purchase their ingredients created through ancient, handmade natural rituals and techniques, thus recovering knowledge and at the same time lifting the pride of the Indigenous makers. And through environmental work, we are helping tribal people through legal means to protect their ancient land from destruction and invasion as well as the [Amazon] rainforest—protecting standing trees [so they can] continue absorbing CO2, producing oxygen, and maintaining millions of Earth life forms for the future of mankind.
What are your thoughts on the state of Latinx and Hispanic beauty today, particularly with the role brands are playing in changing the narrative about Latinx and Hispanic representation in the industry?
Lliguin: To represent [our beauty] with success, one must know that it is about inner strength, and that our original communities have untold beauty secrets which now are rising to the challenge in this new “sustainable and clean” beauty order.
Who in the Latinx and Hispanic community is inspiring you right now within the hair and beauty industry?
Lliguin: For inspiration, I always look at the most expressive individuals in the community who I run into on the streets. For example, when I spot a beautiful individual with long shiny hair on a windy day in the city or when I see an artsy makeup look or hairstyle or hair color. The New York streets inspire me and of course, the dedication people put into presenting themselves to the world. These artistic people from my community are my inspiration.
What advice would you give to any aspiring Latinx and Hispanic entrepreneurs who wants to make a positive impact on the beauty industry and beyond?
Lliguin: Be your authentic self and make and sell only the best possible quality products, and combine this with unsurpassed customer service. With these two ingredients, you will make it. And when it starts to get tough, educate yourself even more. Never stop. Keep learning. Serve your clients well and you will reap the benefits in due time. Remember success is around the corner. Keep going. Let creativity for beauty be your most important tool. Honor your roots and serve everyone.
Co-Founders of Rëzo Haircare; Nubia is also a hairstylist, educator, and the creator of the Rëzo Cut
Image courtesy of Nubia Suarez and Ashley Suarez
What has your experience been like as founders in the haircare industry?
Nubia and Ashley: As a small business, as a Latinx, mother-daughter founded business, we’ve had to be resourceful and relentless. There are a lot of doors that will close on you, and sometimes things way out of your control, like supply chain issues. And there’s lots of different companies in countries with different cultures and customs to navigate. We’ve had to be solution-oriented, and build our own path, and advocate for ourselves.
How has your Latinx (o/a/e) or Hispanic roots and identity shaped your brand’s vision and journey?
Ashley: In so many ways…PA’LANTE [forward/onward!]. My grandparents were farmers in Colombia and passed down values that hard work pays off to accomplish your wildest dreams. My parents immigrated here and I have tremendous pride in their journeys. How they came into this country as teenagers and have built an incredible life, not only for themselves and their family, but also for the families of those who work with Rëzo. And the big inspiration behind the Rëzo brand itself is to celebrate identity and nurture beauty, particularly outside of conventional eurocentric beauty standards. My grandmother loved gardening and directly inspired the Rëzo Cut my mother developed. She found beauty in curls that reminded her of the rose bushes my grandma tended and the way she cut them. The Rëzo company is rooted in my family’s legacy, community, all things hair, and experiences.
What are some ongoing efforts or initiatives that your brand has made to support, celebrate, or invest in the Latinx and Hispanic community, whether during Latinx/Hispanic Heritage Month or beyond?
Ashley: Latinx women make the Rëzo business run. But the best way to describe our commitment and impact here would be the way my mother passes on the wisdom she has cultivated over the last 40 years in this industry.
Nubia: [It’s] the ways we instill the work ethic and the Latinx pride in our interactions, and our language, showering that upon the folks we meet—including in our travels all around the world, educating at salons, training stylists, workings at trade shows, and interacting with the community. It’s effusive in our nature and our work. We try to educate and uplift our community and become better mentors everyday.
What are your thoughts on the state of Latinx and Hispanic beauty today, particularly with the role brands are playing in changing the narrative about Latinx and Hispanic representation in the industry?
Nubia and Ashley: We feel so lucky to be in this industry and especially in this time. There’s more visibility and incredible opportunities. More brands are hiring Latinx creatives and visionaries. We love that there is a new wave of Latinx super celebrities and artists. We are not only fans, but we are finally being validated as tastemakers in industries like art, beauty, music, and fashion. People want to know what we think. We have influence and we have power. In the past, Latinx culture and representation was sidelined or overlooked and our potential was taken for granted in that way. But right now, our perspective is finally being valued in the mainstream, and we deserve to have our communities, our companies, and our ideas uplifted and invested in.
What are some ways that the hair and beauty industry can be more inclusive and supportive of Latinx- and Hispanic-owned brands?
Nubia and Ashley: Investing in our communities is so important, for example, creating more education initiatives or perhaps incubator investment funds for small Latinx-owned brands. There is so much talent. There are many hair industry giants that are Latinx, and also so many educators and salon owners we’ve worked with that are the next generation of brilliance. We also think the industry can provide support and be more inclusive by being mindful of and celebrating Latinx communities and culture. We think by continuing to create visibility and awareness, [we can show] that we are here and that we are doing big things. We are proud to see so many entrepreneurs with our roots.
Who in the Latinx and Hispanic community is inspiring you right now within the hair and beauty industry?
Nubia and Ashley: Sam Villa is a major inspiration. We love what he has done for the hair industry and stylist community. We love how humble, generous, and down to earth he is. And he is one of the hardest working professionals that we have encountered. We have seen him at countless beauty trade shows, hair awards, and education events. His passion for hair and education is unwavering. In this spirit, we are also inspired everyday at the Rëzo salon by the people we see working behind the chair, and sitting in the chair. Also those on the subway heading to work, or in the restaurants that we go to, or walking down the street. We admire the people who come into the salon with different stories and journeys. At Rëzo, we love to care for curls, and we love when our clients from all walks of life come in to embrace their natural hair texture and they see their beauty back in the mirror.
What has your experience been like as a founder in the haircare industry?
Cavalcante: Founding a haircare brand in this industry has been both exciting and challenging. It’s similar to crafting a work of art: you start with a vision and slowly piece it together. From developing unique formulations to navigating the complexities of marketing and distribution, there’s a constant learning curve. But imagining the impact on people’s lives, and witnessing their confidence grow, makes it all worthwhile. It’s a journey of passion, persistence, and, above all, dedication to helping people look and feel their best.
How has your Latinx (o/a/e) or Hispanic roots and identity shaped your brand’s vision and journey?
Cavalcante: My Latinx identity is at the heart of my brand’s vision. It’s more than just a marketing angle, it’s an intrinsic part of who I am. Our culture is rich in traditions, colors, and stories, all of which inspire the essence of our products. From ingredients sourced from Latin America to the packaging that will celebrate our heritage, every aspect of my brand reflects the Latinx spirit. It’s about creating a connection and resonating with our community on a profound level.
What are some ongoing efforts or initiatives that your brand has made to support, celebrate, or invest in the Latinx and Hispanic community, whether during Latinx/Hispanic Heritage Month or beyond?
Calvalcante: Our commitment to the Latinx and Hispanic community goes beyond heritage months. We actively seek ways to support and celebrate our community. This includes partnering with local organizations that empower Latinx entrepreneurs and offer mentorship programs. We believe in giving back and helping others climb the ladder of success.
What are your thoughts on the state of Latinx and Hispanic beauty today, particularly with the role brands are playing in changing the narrative about Latinx and Hispanic representation in the industry?
Calvalcante: The Latinx and Hispanic beauty landscape has evolved positively, but there are still stereotypes that persist. Brands play a crucial role in shaping perceptions and challenging these norms. It’s heartening to see more diverse representations in advertising and product lines tailored to our unique needs. However, we need continued advocacy for greater inclusivity, not just during marketing campaigns but within the industry’s leadership.
What are some ways that the hair and beauty industry can be more inclusive and supportive of Latinx- and Hispanic-owned brands?
Calvalcante: Inclusivity begins with actively seeking out Latinx and Hispanic-owned brands, offering them visibility and platforms for growth. The industry should invest in these businesses, provide resources for product development, and create mentorship programs. Collaborations and partnerships that amplify diverse voices I believe are key to making the beauty industry more inclusive.
Who in the Latinx and Hispanic community is inspiring you right now within the hair and beauty industry?
Calvalcante: Right now, figures like Tata Harper and Rahua within the Latinx and Hispanic community are paving the way. Their resilience and dedication to redefining beauty standards inspire me. They challenge conventions and show that success is achievable while staying true to our cultural roots.
What advice would you give to any aspiring Latinx and Hispanic entrepreneurs who wants to make a positive impact on the beauty industry and beyond?
Calvalcante: For those aspiring to make a positive impact in the beauty industry, my advice is to embrace your heritage and let it be your guide. Your unique perspective, stories, and experiences are your strength. Surround yourself with a supportive network, seek mentorship, and stay resilient in the face of challenges. Remember that your journey can contribute to a more inclusive and diverse beauty landscape, and that’s a remarkable achievement.
*These interviews have been lightly edited for length and clarity.
As Latinx and Hispanic Heritage Month is in full swing, let’s take a moment to shout out some amazing Latinx hair artists who are making waves in the hair world. These stylists aren’t just dishing out trendy hair looks; they’re making sure their community gets the recognition it deserves in an industry that hasn’t always been so inclusive.
To celebrate the continued influence of the Latinx community in the hairstyling scene, we’ve rounded up 10 incredibly talented Latinx hair pros who have less than 10k followers on Instagram (but are growing rapidly) that you should definitely keep on your radar. Not just for the duration of this month, but forever!
Belen is a Dallas native with Mexican roots who currently resides in LA where she is a stylist at Daniel Moon’s Hair Los Angeles. She is your go-to girl for edgy cuts, beautiful vivids, editorial styling, and so much more. Her work is a testament to her creativity, individuality, and skill. Belen is always sharing her fierce looks on her Insta – If you are in a creative rut, follow her to be instantly inspired.
New York City-based hair artist Amy Ariana is a proud Mexicana stylist that specializes in Latina hair. She’s making noise in the NYC hair scene by slaying all things specialty color and cuts, while offering appointments in both English and Spanish. Posting everything from funny reels, to motivational content, to killer hair pics – you won’t regret giving her a follow. And, if you happen to be in Midtown, Manhattan, you can catch Amy at Ana Given Salon, a Mexicana owned and operated salon, founded by Amy’s mother and run by her family.
Karen Tellez, is a hair transformation guru! This LA-based stylist absolutely slays color corrections and her before-and-afters will make your jaw drop every time. Her looks are filled with the dimension and depth that clients so badly want. She truly turns her client’s hair dreams into reality with her #hairstylistmagic!
Balayage and blonding specialist Beto Sanchez is making a name for himself as a proud latino and bilingual stylist. He even has a second Insta page dedicated to posting educational content all en español. He found his passion for hair when he was growing up in Mexico City which eventually led him to attending cosmetology school in Chicago and creating a successful career for himself in the beauty industry. He is currently an Elite Stylist on the Ulta Beauty Design Team. Beto is big on sharing educational content on all things hair (styling, cutting, and coloring) – be sure to give him a follow!
Alyssa Garcia is aka The Hair God is most definitely one to watch! She specializes in curly hair and healthy blonding for all hair types. She takes pride in being able to bring diversity into her chair. On top of providing exceptional services to make everyone feel confident and gorgeous, she shares her extensive knowledge on curly hair and blonding by posting educational videos to her Instagram. We love to see it!
Looking for gorgeous lived-in blondes, dimensional brunettes, and hair extension transformations? Veronica Guzman is your girl for all the inspo! The best part? She is big on sharing her custom color and blonding formulas in all of her posts. Seriously… do yourself a favor and go look at her feed (try not to drool while you’re at it!).
Anthony Negron, aka @kinganthonyyyy has been killing it in the hair game for quite a while now. His cuts, colors, styles, and hair designs are absolute show-stoppers. Scroll through his feed, and you’ll find a ton of gorgeous hair inspo and fun transformations. Anthony is on Ulta Beauty Elite Design Team and has a member of the winning #NAHA Team of the Year in both 2022 and 2023. Give him a follow to be inspired by his artistry and passion!
Talk about a #girlboss. Joanna Antunez is a talented (and thriving) independent hair stylist who’s all about helping other stylists level up and grow independently. Dreamy extensions, and breathtaking color transformations are not all you’ll find on her feed – she’s big on sharing business building content too! Beyond that, Joanna is a passionate advocate for mental health awareness within both her beauty community and her Latinx community. So if you’re looking for a hairstylist who really does it all… Follow Joanna for salon education, hairstyling tips, motivation, and beautiful hair.
Ricki or @crybaby.cuts on social media is a queer, Indigenous, and Chicanx hair stylist based in Denver colorado. They are committed to creating and maintaining a safe space for everyone who visits their chair. When it comes to hair, Ricki does a little bit of everything but they specialize in curly hair cuts, shags and mullets and primarily work with they’re razor. If you’re looking for some top-tier intuitive razor cut inspo and content, you have to give Ricki a follow!
When it comes to hair, Raul Sebastian really does it all… just look at his feed. If you scroll through his insta, you’ll find a ton of lived-in color and extension content but he’s also a creative color king with beautiful vivid work! He is not shy of showing a bit of his personality and personal life on the gram which is super relatable and we love it because hair stylists are people too! Be sure to check him out and give him a follow!
Not all hair products are created equal, and not all brands on the market carry items for all hair types. For curly-haired consumers, it can sometimes be hard to find the perfect product for your hair journey. Luckily, a lot of Latinx entrepreneurs have recognized a need for more natural and effective curly-hair care. Here are a few under-the-radar hair brands to support this Latinx Heritage Month!
Founded by Dominican-American entrepreneur Magdalene Hurtado, Hello Updo is a brand dedicated to offering the best hair accessories for the curly-haired consumer. Hurtado was inspired to create hair accessories that weren’t one size fits all after noticing the lack of hair ties that cater to natural hair like her own.
“I was in the Dominican Republic when the idea came to me. It was scorching outside, so naturally, I wanted to get my coily hair up and out of my face. I ended up snapping through a few hair ties, and I then questioned why a global industry didn’t already offer hair ties for textured and fuller hair types,.” says Hurtado, per the brand’s website. “A few weeks later, I was sewing the first Biggish in my Abuela’s kitchen, not knowing that single scrunchie would kick off my journey as an entrepreneur”
Currently, Hello Updo offers a selection of silk products, including scrunchies and pillow cases, that are sure to make curly and textured hair more manageable while also minimizing breakage. They also have a quiz on their website to determine what size scrunchie you should buy depending on the nature of your hair.
Rëzo is a plant-based and cruelty-free haircare brand that offers products that work for all textured hair types. Rëzo seeks to make caring for natural hair as simple and manageable as possible, whether one has curls, coils, or waves. According to founder Nubia Suarez Rëzo, “The brand was conceived with the goal of empowering the curl community, celebrating textured hair and promoting healthy hair habits, all through expert curl education and product knowledge.” Prior to founding the brand in 2018, Rezo had built an impressive career as a master hairstylist and even successfully coined the “rëzoCut —a new way to chop curly hair that improves volume, texture, and shine.
MicMasRemix is a brand that offers a range of hydrating hair products and fun accessories.. After being inspired to create hair recipes for her children, founder and creator Adassa Ramirez was able to transform these homemade recipes into a successful business for the curly-haired consumer. “MicMas ReMiX’s aim is to provide great quality hair oil products and supportive guidance to better care for coarse and coily tresses whether it’s natural, relaxed or dreadlocked,” explains Ramirez, per the brand’s website. All of MicMasRemix’s products are created with fair trade, non-GMO, raw, unrefined, sustainable and organic ingredients.
Eva + Avo is a brand that considers themselves “a love letter to avocado”. The brand takes pride in their use of natural ingredients, such as cocoa, rosemary, and of course, avocado. Latina entrepreneurs Sonia Guzman and Ana Brenda Contreras launched Eva + Avo in 2020, and now you can find their products at major retailers, such as Target and Walgreens.
Eva + Avo carries a wide variety of high quality oil products for all sorts of curly and textured hair types. Whether it’s their cleansing shampoo, nourishing hair masks or shine avocado oil, their website is full of incredible customer reviews.
According to Pink Root Products, “We don’t believe in bad hair, just bad hair care”. The brand is extremely transparent in expressing what they use in their products, and what makes these ingredients so beneficial. They are constantly creating new formulas in order to offer solutions for customers who want to salvage their chemically treated or heat damaged hair.
Pink Root Products was founded by Mariel Mejia in NYC in 2015 while she was a young college student. At the time, Mejia was hoping to restore her damaged hair, however she found a lack of products to help her in her journey. She took matters into her own hands, and experimented with several different oils and butters, ultimately engineering her own “curl enhancer” in her mothers kitchen.
When Mejia found that her products made her hair softer, more defined and actually grow, she decided to share her recipes with the world. Although Pink Root relaunched with new products and formulas in 2019, the brand still relies on organic and nutrient rich ingredients. Today they offer a selection of popular goods, such as leave-in conditioners, styling pastes, and microfiber towels.
Will you be shopping any of these Latinx hair brands? Let us know!
#Sponsored: This week’s episode is brought to you by JCPenney Salon.
It’s the classic movie troupe. The coming of age story where the young adult realizes that their childhood dreams weren’t actually their own, but those of their parents. This doesn’t just happen in the movies. It’s important to learn what you want for your life and move toward that even if others do not see that dream right away.
Jose Rojas is a fantastic example of that story. A seasoned color specialist with a penchant for boldness, Jose Rojas has worked as a Chicagoland regional training artist for Hair Cuttery Family of Brands for two years and with the company for six years. Operating from Hair Cuttery’s Hunt Club location in Gurnee, Illinois, Jose strikes a careful balance between creating color perfection—specializing in balayage and vivid applications—and fostering a genuine sense of trust from behind the chair and making every guest look and feel better ultimately about themselves. Jose’s most significant professional experiences include his time spent working with the education team at the American Beauty Show in Chicago, where he not only presented his work and helped prep models but lived out a dream five years in the making.
Through his work at Hair Cuttery, Jose has evolved from a shy newcomer to a passionate, social educator who is not afraid to use color in new and striking ways. Jose had participated in color and style campaigns and events including The World of Dance Event with Paul Mitchell and also Chicago Fashion Week. Follow Jose’s color journey on IG @yose_hair2 or on TikTok @yosehair.
Jose joined us this week to discuss his journey to the professional industry, his journey to Hair Cuttery and how his heritage impacted his life, both in his career and outside of it.
“You just have to do it. At the end of the day, it’s for yourself. It’s your life. When you’re 65, you’ve lived your life to the fullest, you’re like, ‘Damn, did I really do what I wanted to do in life?’ I don’t wanna look back with regret.”
“If I could just go on tour with one person, I feel like my life would be complete. Like I did what I wanted to do.”
“It’s still hair. Why does it matter if I’m a boy doing a woman’s hair or if it’s a girl in a barbershop? Like that shouldn’t matter. It should be based upon how you treat your people and the skills you have, not cuz ‘Oh you’re a man, you should be working in a barbershop’.”
When you grow up constantly hearing the phrase “pelo malo” or bad hair being thrown around, as many in the Latinx community with curly hair do, it’s hard not to believe there might actually be some truth behind those words. Mariel Mejia knows this first-hand.
Like many curly-haired Afro-Latinas, Mejia spent years straightening her locks to achieve the bone-straight, “well-behaved” hair that has long been considered ideal. But, after seeing how damaged her strands were becoming in her quest for so-called “good hair,” she eventually decided to go the natural route and start embracing her curls.
Photo credit: Myrto Tsinali
This decision ultimately led Mejia to launch Pink Root, a texture-inclusive haircare line designed to support customers transitioning chemically-treated or heat-damaged hair back to its natural glory. No longer a believer of bad hair — just bad hair care, Mejia is now focused on helping curly girls everywhere develop a healthy relationship with their hair texture.
To celebrate Latinx and Hispanic Heritage Month, The Tease had the opportunity to chat with Mejia about her own hair journey, why she strives for inclusivity with her business, and how the hair industry can better cater to Latinx women and their hair.
The Tease: Tell me about how you got started in haircare and what ultimately inspired you to launch Pink Root Products.
Mariel Mejia: I started Pink Root out of frustration with my own hair. I grew up constantly relaxing and straightening my hair because it was considered lesser than. I thought that these methods of altering my texture were perfectly normal up until I was about 18 years old and realized just how much damage this caused my hair, a lot of it being irreversible. I decided that I was going to go natural to try and fix what I had left of my hair. This eventually led me to creating my own formulas in my mother’s Bronx apartment and as I began to notice a dramatic change in my hair, I decided that I wanted to share these formulas with others because I knew I wasn’t the only one who could benefit from them.
As an Afro-Latina woman, what was your relationship with your hair growing up? Did the concept of “pelo malo” or bad hair ever impact how you viewed your hair?
Mejia: Growing up I definitely wasn’t comfortable with my hair. I felt really insecure about my natural hair because it just wasn’t celebrated at the time and I didn’t know the first thing about taking care of it anyways. I was heavily influenced by the “Pelo Malo” mindset and it took me a really long time to grow out of it. As a Dominican-American, going to the hair salon every weekend to get my hair bone straight was a ritual and I was always ridiculed whenever I would show up with my natural curls out. The salon ladies would always make comments about how thick, coarse, and untameable my hair was and would always push me to keep relaxing it so that their job would be easier. I ultimately stopped going altogether once I decided to go natural and just learned how to care for my curls at home.
Photo credit: Myrto Tsinali
Your brand caters to all textures and hair types, from wavy to curly to kinks and curls. What was this important to you and how exactly were you able to accomplish this when developing your product formulations?
Mejia: Catering to multiple hair textures was extremely important to me when making formulas because I wanted as many people as possible to feel included in our brand. Growing up, I always felt like women who looked like me or had my hair texture were excluded from a lot of brands up until recently and that always made me feel insecure. When creating Pink Root, I vowed to be as inclusive as possible. Although we are a Latinx/Black created, operated, and owned brand, I still wanted to make sure that anyone would feel comfortable to pick up a bottle of Pink Root.
I was able to cater to multiple textures by carefully choosing ingredients and constantly taking in feedback from users. A lot of consumers think that what works for another won’t work for them, and this holds some truth to it, however I believe that the magic is in the technique. So, someone who has type 2A hair or 4C hair can both use a moisturizing leave-in conditioner, but just may use it in a different method to get their desired results.
What do you think sets Pink Root Products apart from some of the other natural hair brands already on the market?
Mejia: I think what sets us apart is our focus on formulas. When I was working on these formulas, I spent a lot of time playing around with different combinations of oils, butters, proteins, etc. and was consistently taking in feedback from our testers in order to make adjustments. We don’t just purchase our formulas in a batch and stick a label or influencer marketing on them, we genuinely care about what goes in our products because we want your hair to look and feel better over time the longer you use them. We care about our formulas and most importantly, the health of your hair.
Photo credit: Myrto Tsinali
What do you wish the hair industry would understand when it comes to Latinx women and their hair?
Mejia: I wish that the beauty and wellness industry as a whole understood that we do not all come in one flavor. The stereotype or image of the average Latina that we have seen in the media up until very recently is not an accurate representation of who we really are as a demographic. We are a very diverse group made up of many different backgrounds and all live very different experiences. It’s important to be able to cater to all these different subgenres — for lack of a better word — when it comes to trying to sell us something because what works for Eva Longoria will not work for Cardi B even though they very much share the same language.
What role do you think you and your business are playing in helping to change the narrative about Latinx representation in the hair industry?
Mejia: I think that we’re helping push the boundaries of Latinx inclusivity within the beauty space. A lot of times, Afro-Latinx are left out of Latinx spaces because people have a hard time placing us somewhere. Over the recent years, I have seen a larger volume of brands and businesses acknowledge their Afro-Latinx roots and this has made a lot of spaces feel more inclusive. While I am definitely not the first Afro-Latina to venture into the beauty world, I feel really proud to be a part of the small group of women representing that demographic.
Photo credit: Myrto Tsinali
What’s your message to other Latinx-owned business owners like yourself who are trying to create their own space in the hair industry?
Mejia: The best piece of advice I could give is going to sound super cliche but it’s to just keep going. There have been so many instances in which I have been excluded, told “no,” or where seemingly big opportunities have fallen through. The key is to just keep going. There will always be another door to knock on, another path to reach your goal, and there will always be someone who supports you even when it feels like so many things aren’t lining up. The journey wasn’t meant to be easy, especially for our community, so just hang in there!
What’s next for Pink Root Products?
Mejia: More formulas! Our goal is to keep your hair healthy and we’re passionate about hair care and plan on extending our formula collection. We are hard at work creating new products as well as still considering our customers’ feedback on our current ones. We want to keep your curls poppin!
With Latinx and Hispanic Heritage Month well underway, we can’t think of a better time to highlight some of the incredible Latinx hair artists who are making waves in the hair industry. Not only are these talented creatives keeping us all inspired with their trendsetting hair looks that frequent just about every magazine and red carpet, but they are also doing their part to bring some much-need representation to a space that hasn’t always done the best job of catering to their community.
To celebrate the ongoing contributions that the Latinx community has continued to make in the hairstyling world, we have curated a list of 12 talented Latinx hair pros that deserve to be on your radar — now and always.
San Diego-born hairstylist Dominigo Quintero, also known as DJ, is the creative mind behind the ever-changing hairstyles frequently seen on Hollywood’s leading ladies such as Sarah Jessica Parker, Jessica Chastain, Lily Collins, Julianne Moore, Charlize Theron, Reese Witherspoon, and Katie Holmes. Currently based in New York, the talented stylist’s incredible work has graced the pages of nearly every magazine imaginable from Vogue and W to Rolling Stone and Sports Illustrated.
Often called “Hollywood’s Hair Extension King”, hairstylist Marc Mena’s talents are unmatched when it comes to the art of hair extensions. In fact, the highly sought-after stylist’s technique has gained him notable recognition for his ability to create outstanding hair transformations. It’s no wonder why major stars like Mindy Kaling, Madelaine Petsch, Jordana Brewster, Chrissy Metz, Ashley Benson regularly call on him to transform their tresses.
Castillo has made a name for himself in Hollywood as a top celebrity hairstylist thanks to his innovative hairstyles that enhance his client’s natural beauty. The Los Angeles native discovered his love of hairdressing while studying Visual Communications at the Fashion Institute of Design and Merchandising and later assisted fellow Latino celebrity hairstylist Carlos Ortiz. Now, you can find Castillo regularly tending the locks of celebs like Bella Thorne, Meghan Trainor, Priyanka Chopra, Ruby Rose, and Halle Berry.
Whether it’s NBA ballers, musicians, or notable actors, there aren’t too many leading men in Hollywood who haven’t had the pleasure of being groomed by Marcos “Reggae” Smith. The New York-based barber is frequently hit up by stars like Jack Harlow, Russell Westbrook, LeBron James, Jason Derulo, John Boyega, and Luka Sabbat to deliver fresh new cuts.
Even if you don’t already know Jennifer Yepez by name, you’ve more than likely seen her work across literally every major red carpet. Known for her high-drama hairstyles, the New York-based Ecuadorian hairstylist has styled just about every It-Girl and A-Lister, including Salma Hayek, Kim Kardashian, Naomi Campbell, Zendaya, Cindy Crawford, and Gigi and Bella Hadid.
Los Angeles-based hair artist Malcolm Marquez has a special talent when it comes to creating bold, statement-making hair. The intricate and often colorful hairstyles that he frequently dreams up for his clients including Barbie Ferreira, Rihanna, Tinashe, Amandla Stenberg, and Ryan Destiny are truly works of art.
Priscilla Valles doesn’t just do extensions, she knows extensions. The entrepreneur and extensions expert has spent over 20 years helping stars like Britney Spears, Christina Augilera, Megan Fox, and the Kardashian-Jenners achieve the flowing, voluminous hair of their dreams—earning herself the nickname of “Hollywood’s Hair Extension Queen”. Now the hair guru has set her sights on growing her hair empire with her very own extension line with Glam Seamless.
When it comes to all things hair, there is nobody better to call then David Lopez. The Puerto Rican celebrity hairstylist, beauty expert, and Ulta Beauty Pro Team member has lent his expertise to countless publications like Vogue, Harper’s Bazaar, Elle and Essence as well as to celebrities such as Chrissy Teigen, Ashley Graham, Lily Aldrige, and Kristen Stewart. Passionate about degenderizing the beauty space, Lopez regularly uses his huge platform—he’s 123 thousand followers strong on Instagram—to defy gender norms by advocating for dress-wearing across gender and showcasing his full-glam transformations, which often feature waist-length wigs.
You can thank Robert Ramos for all the gorgeous hairstyles frequently seen on your favorite celebs like Kelly Clarkson, Jessica Alba, Melissa McCarthy, Eva Mendes, and Nick Jonas. For the last 30 years, the Emmy-nominated hairstylist has built a successful career designing iconic hair looks for the red carpet, stage, and big screen. Aside from his styling work, Ramos is also the co-owner of Ramos Carreon Salon and also founded his own hair care line, Robert Ramos Hair Products.
Bronx-born Cynthia Alvarez is incredibly talented at her craft. From styling and braiding to applying creative color and even advanced extension and wig training, this hairstylist and groomer seems to do it all. Not to mention, she can slay just about any hair type and texture—hence why celebs like Shakira, Alicia Keys, Becky G,and Adrienne Bailon constantly turn to her for fresh, new looks.
Hairstylist to the stars and resident wig master, César de León Ramírez never fails to serve up hair inspo with all the iconic hairstyles he regularly creates for his clients like Winnie Harlow, Bebe Rexha, Demi Lovato, and Ciara. The Puerto Rican stylist got his start assisting top hairstylists including Orlando Pita, Michelle Caruso, and Ruthe Roche and his work has since been featured on TV like X Factor and Keeping Up With The Kardashians as well as in the pages of Elle, Harper’s Bazaar, and Vogue. More recently, the industry veteran has been named a brand ambassador for Paul Mitchell.
Roberto Ferrel, aka “Rob the Original,” is the mega-talented artistic barber behind all of those viral three-dimensional hair portraits you are likely to see all over Instagram. From Tupac, and Selena Quintanilla to Marilyn Monroe, the San Antonio-based artist has paid tribute to some of the most iconic people of our time with the life-like hair designs that he cuts and shaves into the back of people’s heads.
Which hair pros do you follow? Share with us below!
It’s been 25 years since Selena Quintanilla’s tragic death and the world’s obsession with the Queen of Tejano music is still as strong as ever. Her legacy has since inspired multiple makeup collections with MAC Cosmetics, a biopic starring Jennifer Lopez, and now, an upcoming TV show with Netflix.
The superstar’s influence has been far-reaching across all industries, from music to fashion, but especially in the beauty world. With her classic red lips and beautiful natural curls, Selena has continued to be a source of inspiration for so many people around the world.
For Latinx women in particular, the Mexican-American singer provided positive representation of Latinas in pop culture. “Even though there were Latinas on TV, they had blond hair and blue eyes,” her sister Suzette Quintanilla, told Refinery29. “There was never that representation of who we were, with darker hair and being fuller on the hips. Selena has made an impact in the beauty space by representing Latinas.”
Selena didn’t just capture our hearts with her beautiful voice but, also with her always-changing hair looks. Here, we take a look back at some of Selena’s most memorable hairstyles.
Known by many as one of Selena’s most famous songs, “Bidi Bidi Bom Bom” is one that many fans know by heart. But, equally as memorable as the infectious tune is the iconic music video that was shot at Santa Monica’s famous pier. We’re particularly fond of the soft beachy curls that the singer sported throughout the video.
What could be more ‘90s than a half-up half-down pony? Selena took a liking to this flirty hairstyle and frequently wore it during her performance. The look was perfect for showing off her voluminous, bouncy curls.
Chances are, when you think of the singer’s hair, her feathered bangs probably come to mind. This simple style is classic Selena. Not to mention, it’s the hairstyle that’s frequently recreated by celebrities like Kim Kardashian and Demi Lovato for Halloween.
They say everything’s bigger in Texas — including the hair! The Corpus Christi superstar frequently paid homage to her home state with big, voluminous hairstyles like this beehive bouffant.
Every now and then, the star would switch things up by styling her locks in a classy slicked-back bun. Of course, she never failed to lay down her baby hairs!
Selena was such a big fan of the intricate ringlet high bun that she wore in her “No Me Queda Mas” music video, that she actually ended up copying the hairstyle (and rewearing her glamorous gown from the video) for the 1995 Grammy awards. Not only did she take home an award for Best Mexican-American album but, she also won the red carpet with this unforgettable look.
What’s your favorite Selena hairstyle? Let us know in the comment below!
Ever since Jenny first left her block, the Bronx-born star has been killing the hair game with her enviable hair looks. Whether she’s stealing our hearts in a rom-com, singing about how her ”Love Don’t Cost a Thing,”or slaying the red carpet, Jennifer Lopez never fails to serve up major hair inspiration. Over the course of her decades-long career, the entertainer’s name has become synonymous with great hair and her trademark honey-blonde hair color has now become her signature shade. But, the entertainer has never shied away from switching up her look. With the help of her go-to hairstylist Chris Appleton, Lopez has been able to experiment with a variety of hairstyles like butt-grazing ponytails, elegant updos, and glam waves. As we’ve come to realize over the last few years, whatever the style, J. Lo does it well, every single time.
Here, we’ve rounded up some of the star’s most standout hair moments to date.
Post Fly Girls, J. Lo was still rocking her tight corkscrew curls. We love the color-coordination happening between her vampy brown lip shade and hair color!
For her star-making performance in the Selena biopic, the star fully embraced the Tejano singer’s iconic beauty look with her sleek high bun and red lip.
Two decades ago, the star made the world stop — and prompted the launch of Google Images — with her plunging, green jungle-inspired Versace gown. You know the one. For the unforgettable moment in fashion history, J. Lo kept her hair super simple by sweeping her locks up into a high pony.
The entertainer proved that bigger hair is always better when she showed up to the 2002 Oscars (with then-husband, Chris Judd) sporting some major volume and big, bouncy curls.
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