Take advantage of these promotions exclusively on SALONORY.com now through December 3rd, 2024. And be sure to check out the site on Cyber Monday, December 2nd, 2024, when some even bigger promotions for your go-to salon professional brands will be revealed!
Last week, the Professional Beauty Association (PBA) wrapped up its 10th Annual Executive Summit, which took place at the iconic Frank Lloyd Wright-designed Arizona Biltmore in Scottsdale, Arizona. Bringing together top beauty industry executives, influencers, and professionals from the biggest brands, the two-day summit, themed “The Power of Beauty and the Human Connection,” offered an exclusive forum to connect, learn, and shape the future of beauty.
Attendees gained actionable strategies to implement immediately in their businesses, engaged with thought-provoking content, and enjoyed valuable networking opportunities designed to elevate processes and results, and drive meaningful innovation in the beauty industry. PBA leaders Myra Irizarry and Leslie Perry shared timely insights into the political and economic forces shaping the future — from legislative wins and tax updates to emerging trends in business strategy and education.
Highlights from the 2025 Executive Summit
PBA Director of Government Affairs, Myra Irizarry, discussed the evolving political landscape post election and its impact on beauty industry businesses. Irizarry provided an update on H.R.45 + S.45, the Small Business Tax Fairness and Simplification Act which will provide salon owners with W2 employees a credit for taxes paid on tips mirroring the existing credit in place for the restaurant industry. Irizarry concluded by celebrating the recent success of the Texture Education Collective (TEC), founded by Aveda, DevaCurl, L’Oreal USA, Neill Corp., and PBA, in passing legislation in three additional states to enhance training for textured hair care.
PBA Director of Membership, Leslie Perry, on stage at the ’24 PBA Executive Summit; Photo by Andrew Pielage for PBA
And PBA Director of Membership, Leslie Perry, unveiled findings from a recent PBA study, spotlighting critical trends like the positive effects of strategic pricing guidance on client engagement and visit frequency. As demand for social media and management training grows, Perry called on manufacturers and distributors to lead in advancing industry education. With 70% of beauty professionals optimistic about the future, Perry reaffirmed PBA’s commitment to driving career growth and innovation across the industry.
Shane Feldman, TV Host, Entrepreneur, and Founder of Count Me In, kicked off the summit with a powerful keynote on “The Future-Proof Passport: Driving Connection and Collaboration in This New World.” Feldman shared how embracing collaboration and community is the key to staying ahead of the competition. His session gave attendees practical strategies for leading teams, building stronger relationships, and finding authenticity in their work.
Jeff Bloomfield on stage at the ’24 PBA Executive Summit; Photo by Andrew Pielage for PBA
Jeff Bloomfield, Keynote Speaker and Storyteller, spoke about “Neurocommunication: The Science Behind World-Class Customer Experience.” Bloomfield explored how understanding the science of decision-making can transform customer interactions, helping beauty professionals communicate with their clients more effectively and meaningfully. His session blended biology, psychology, and communication theory into an experiential learning opportunity that empowered attendees to change the way they connect with customers.
Tiffany Shlain, Artist, Filmmaker, and Author, offered a different perspective in her session “24/6: The Power of Unplugging One Day a Week.” Drawing from her decade- long practice of turning off screens every week, Shlain shared the profound benefits of unplugging for personal well-being, productivity, and meaningful connection. She offered attendees a roadmap to incorporate balance and presence into their fast-paced digital lives.
Photo by Andrew Pielage for PBA
Beyond the general session, the 2024 Executive Summit featured a variety of networking opportunities, including the PBA Golf Tournament at the newly-renovated Arizona Biltmore golf course. Participants had the chance to connect with colleagues while enjoying a round of golf, followed by a celebratory awards luncheon.
Photo by Andrew Pielage for PBA
The Cocktails & Connections Luncheon was held at a private museum housing a world-class collection of classic automobiles, rare antiques, and custom designed jewelry, offering a beautiful setting for socializing, networking, and celebrating a decade of growth as a community.
Of this year’s event, Nina Daly, Executive Director of PBA, said, “we are incredibly proud to celebrate the 10th year of this important gathering.” She added, “the 2024 Executive Summit brought together a diverse group of forward-thinking professionals passionate about pushing the boundaries of what’s possible in beauty. The connections forged here will help shape the future of our industry.”
The sale runs from September 23rd to September 25th. Just remember that discounts don’t stack! Read on for our tight edit of must-have products from your favorite backbar brands.
Authentic Beauty Concept’s Nourishing Hair Oil is a versatile liquid oil that enhances shine, smooths frizz and seals split ends. Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones. Registered with the Vegan Society. Cruelty-free. Gluten-free.
Living for some luxury. This “Complete Correction” leave-in treatment and styling cream delivers 10 benefits in 1 easy step for beautiful, healthy-looking styles. Featuring AGE-CONTROL COMPLEX®, this proprietary blend of caviar extract and antioxidants reinfuses hair with vital nutrients that are lost in the aging process, to significantly improve vibrancy, elasticity and manageability. It can be used alone as a quick fix or as a foundation for the layering of other styling products.
If you work curls, it might be time to make this investment! DevaCurl’s new & improved lightweight DevaDryer features custom Curl Flexible Alternating Ionic Technology to help you achieve voluminous curls or a sleek blowout — you decide. Their patented, hand-shaped DevaFuser surrounds curls in 360-degree airflow and gets right to the roots to help curls dry faster.
It’s 2024 — we should all be optimizing, right?! Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray is an easy-to-use ultra-dry aerosol that safeguards hair from chemical damage, improves color deposit, and provides greater, more even lift when lightening hair.
We are LOVING Pravana’s new ChromaSilk Platinum Lights Collection. There’s 3 new warm-toned shades for perfectly polished level 9+ hair. Easy-to-use formula tones in as little as 5 minutes without the need to dilute with Clear. And they’re pre-blended, which saves you time, money, and guesswork. The spice shade is really where it’s at for fall. Stock up!
We’re all about turning up the volume. SexyHair’s Powder Play Volumizing and Texturizing Powder adds body and lift to —even baby-fine hair. Simply apply to the roots of dry hair for an instant lift, or sprinkle throughout for body, separation, texture and the appearance of added volume. Colorless, odorless, and residue-free, this transparent formula is ideal for all hair colors. To reactivate, simply massage into your locks for the appearance of thicker hair.
What’s that saying about going big?! Take advantage of the sale and stock up. This classic lightener provides optimal lift with minimal hair breakage. BLONDME Premium Lightener 9+ with integrated Anti-Metal Bond Protection Technology is a high performing powder lightener that lifts even the darkest hair bases. Providing up to 9 levels of lift and advanced neutralization for clear, cool blonde results, the Premium Lightener 9+ is suitable for all techniques and bases.
If you’re going to have one item from STMNT, it should be this one… the one with the super matte effect. Use on dry or damp hair for easy styling with strong hold control. The non-greasy formula delivers dry definition with long-lasting texture and a matte finish. Want it less matte? Mix with STMNT Shine Paste. Julius Cvesar’s signature scent: a twist of creamy coconut and sandalwood with inflections of orris.
We all know that perms are BACK! Texture EFX™ is a thio-free cysteamine system, resulting in fun, fresh, sexy texture and touchable curls. With a smaller molecular size and positive magnetic charge, this formula easily and gently penetrates the hair shaft leaving the cuticle better protected against damage. Texture EFX ‘s Color-Treated Cysteamine Perm is formulated to equalize porosity and ensure even curl formation while leaving color-treated and previously permed hair healthy-looking and conditioned. Our patented Fortifying Splash, with a specially formulated Keratide protein complex, provides unique odor neutralizing properties and helps to strengthen hair.*
*Against combing breakage vs. damaged untreated hair.
If NYFW tells us anything, Pink hair isn’t going anywhere. Color while conditioning, #MyRefresh deposits our signature pigmented tones onto the hair in just 5 minutes, while improving softness and shine. The lighter the hair, the more pigmented the results.
Shop these picks and thousands more on SALONORY.com. Make the most of this pre-holiday blowout and get 20% off now through September 25th, 2024!
SPONSORED
It’s time to gear up for the annual Hairstylist Appreciation Day. As hairstylists know too well, the day-to-day is more than just cutting hair – you’re stand-in therapists, color chemists, and creative artists all in one. Your work not only transforms hair but boosts clients’ self-confidence. So, let’s take a moment to truly recognize the immense work, talent, and creativity needed as salon professionals.
SALONORY is joining in celebrating Hairstylist Appreciation Day in a big way — expressing their love for hairstylists with a major sale for one day only! Enjoy a special 15% discount on full-priced products!
These fantastic sales are available exclusively on SALONORY.com, as SALONORY joins in celebrating and appreciating hairstylists everywhere. Grab your favorite products today in appreciation of you!
Lady Gaga arrived at friend Bradley Cooper’s MAESTRO Premiere in LA looking like Hollywood royalty. Thanks to long-time collaborator Frederic Aspiras, Gaga rocked a modern take on the ever-inspiring Veronica Lake. Lake’s classic, blonde waves were reimagined for Gaga’s fresh-cut bob. The color, in particular, was platinum perfection.
Aspiras took to Instagram to share the formulation including his go-to Joico lightening, color and styling products. Scroll for more!
If you recreate this look for a client, or yourself, be sure to tag @readthetease on Instagram and TikTok!
Shop SALONORY’s biggest sale of the year on your favorite brands. Free shipping on all orders from November 22nd-28th, 2023! Scroll to see the SALONORY.com Cyber Week promos from your favorite salon professional brands, including STMNT, Alterna, JOICO, Kenra, SexyHair, MYDENTITY,ABC and Pravana!
Shop these sales exclusively on SALONORY.com. And be sure to check out the site on Cyber Monday, when even more sales are set to drop!
Schwarzkopf Professional’s BLONDME and Mattel’s Barbie teamed up to bring fans limited-edition collab hair care kits and an unforgettable event in Los Angeles on October 21, 2023 at Westfield Century City in The Atrium. The brands hosted a Barbie x BLONDME “Travel in Style Salon” from 11:30 am to 8:00 pm, which let guests immerse themselves in Barbiecore and experience the professional hair techniques of BLONDME products, visit the brand’s destination inspired salon stations, plus enjoy interactive shareable moments.
Image courtesy of Schwarzkopf Professional USA; photo by Jonathan Gonzalez
Guests, including The Tease, were invited on a journey to travel and explore their style. There were themed photo opps for the city travelers — yes, the BLONDME Vespa was there, road trippers, desert explorers, snow adventurers. Guests could also win amazing prizes, including a hair styling service (more on that in a moment) as well as Barbie x BLONDME samples and full size kits, via adorable scratch-off postcards.
More than 3K attendees visited the Travel in Style Salon throughout the day!
The Barbie x BLONDME Travel Destination Salon Stations were the event highlight, with professional stylists creating hairstyles with BLONDME products… when appropriate. Given the timing and location of the event, there were A LOT of little girls dying to have their hair styled at the Travel in Style Salon. We can’t blame them!
From the comments on our feed and Schwarzkopf Professional’s, it looks like the Barbie x BLONDME Travel in Style Salon would get booked up immediately wherever it goes next! For more updates from Schwarzkopf Professional, follow the brand on Instagram.
E-commerce is taking over and Salonory from Henkel is right on top of it. Tanuja Singeetham and Cedric Parsiegla from Henkel joined Volume Up by The Tease this week to talk with us about e-commerce and Salonory.
Tanuja and Cedric gave Volume Up the rundown on how they got their starts and then dive into all things e-commerce. We hear from them about why e-commerce has had such huge growth, if it will continue to grow, how e-commerce has changed the industry, the back workings of Salonory and much more!
Tune into this episode of Volume Up and turn the volume up to hear all about e-commerce from Tanuja and Cedric!
“Quite the endeavor and quite the experience. Um, and then definitely with COVID accelerated because yeah, everyone orders online. I don’t know about you, but, but, um, there’s at least two trucks showing up on my doorstep every single day. And, uh, I think that’s the case for almost everyone in this country.”
“The great thing for companies like us and brands like us is that before we never got to have direct interaction with our customers, the end person. Now that we’re seeing directly from them, you know, feedback, what they’re saying, you know, there’s a huge responsibility to owning that full relationship.”
“Um, I think just again, like really saying, you know, how can we, um, not just provide product, but also content, inspiration, education.”
Listen to the full episode here or wherever you stream.
SPONSORED
Salon professionals have devoted their careers to pampering others, and now SALONORY.com is pampering salon pros, with rewards, special offers, discounts and more.
It starts with the SALONORY PRO Rewards Program, which is completely free, and easy to join. Once you’re a member, you’ll have your own personal Loyalty Dashboard on the site, where you can watch your member points add up. We’re loving how the program is structured – you basically earn points by doing things you’re already doing!
· Making a Purchase – this is a no-brainer. You’re buying a product anyway, why not get rewarded for it? You earn on every purchase too, so whether it’s your favorite must-have shampoo, or a new color you want to try out on a client, you’ll get rewarded just the same.
· Leaving a Review – SALONORY.com was created for salon pros, and they want to know what you think, pro to pro. Share your insight, and they’ll thank you with reward points.
· Adding Your Birthday – Treat yourself! Tell SALONORY your special day, and they’ll celebrate you in style with birthday points, which you can redeem anyway you wish.
· Using Hashtag #SALONORY – When you’re posting your latest cut or color, add in #SALONORY, and enjoy a point boost. So easy!
The perks don’t end there. Members are lavished with even more benefits, like full-size products, exclusive promotions, and salon accessories. The SALONORY PRO Rewards Program just keeps on giving, and while you pamper your clients, you can pamper yourself at the same time. Click here to get in on the program!
Don’t forget to enter one of our four giveaways on @readthetease
See what stylists like @kristen_o_beauty are saying. She has found her new favorite toner thanks to the site.
We have a new fave way to get our creative juices flowing, and it happens to be the same place we load up on our fave salon brands. SALONORY.com has the color and care products we count on, and now they’re our source of style inspo, too. Win-win!
Over a morning cup of coffee, you can get seriously inspired by scrolling through the gallery of user-created looks. From a sleek fade, to a long, flowing mermaid mane, salon pros share their hottest hairstyles and color creations. SALONORY has the best of Insta curated in one place, so you can zone in on stylist-only posts. You’ll be impressed, you’ll be entertained, and you’ll be energized to get behind the chair. You can even “shop the look” for certain brands — it can’t get easier than that.
For a midday break in between client appointments, you can whip out your phone and check out the latest trends. They’re a great way to get prepped for client questions on the products you use (“is this conditioner really vegan?”), and you may discover some new favorites too.
To unwind after work, check out the inspiration section for inspo by brands, including the latest tips, tricks and trends. It’s kind of like having an after-work drink with a mentor, sharing ideas and talking shop, on topics from sleek ponytail styles to a refresher on creating a shadow root.
SALONORY.com has become our new digital destination for salon pro inspo, even when we’re already stocked up on products. We’ve got the site bookmarked, favorited, saved, etc., on every device, so we can pop in for a style break whenever we have a moment. This is a style crush that’s here to stay.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
