The queen of TikTok GRWM, Alix Earle, has been spotted with a host of new tarte products in her latest videos getting ready for appearances on Kelly Clarkson and more. Keep scrolling to see which of range’s products, dubbed “high-performance naturals,” Alix swears by.
Alix’s Go-to GRWM Products
Maracuja Juicy Glow Skin Tint

A medium flexible coverage skin tint with a dewy-radiant finish for that trendy af glazed look ($40.00). Encapsulated maracuja spheres create natural dewiness for firmer, brighter, smoother-looking skin.
Sculpt Tape Contour

The brand calls this one “an instant face lift in a tube!” ($35.00). Creates instant definition for the look of a more defined face. Just dot and blend along the areas you want to contour — like the hollows of cheeks, forehead, jawline and nose. There’s a cushion tip for a no-mess, precise application.
Fake Awake Eye Highlight

An insta-brightening eyeliner in a no-tug, gel formula for bigger, brighter, more open eyes in seconds ($22.00) available in nude and white. This twist-up pen glides on smoothly to neutralize the inner rim — brighten the inner corner, brow bone, waterline, nose and Cupid’s bow.
Maracuja Juicy Lip Liner

A “juicy” lip liner with maracuja and hyaluronic acid for fuller, plumper and juicer-looking lips ($20.00). The custom lip-lifter tip glides on smooth to line and shape lips. It’s vegan and cruelty-free!
Shop Alix’s go-to tarte products and more at Sephora, Ulta and their website. And for updates from the brand, follow tarte on Instagram and TikTok.