Amika, Olivia Garden & More Take Over Long Beach for ISSE 2020 Day One


Each year, hairstylists, educators and other salon professionals descend on Long Beach, California for the International Salon and Spa Expo put on by the PBA. Here’s our Day 1 recap of what went down and what’s not to miss. (There’s still two days!)

Surrounding a giant red carpet, the entire showroom floor is full of your favorite hair brands and products. From hair care to hair tools and extensions, these brands brought innovation and expertise to their booths.

Color & Care


Introducing their new No Orange Vegan Shampoo and Mask, Fanola’s purple booth offered everything from shampoo to hairspray to keep hair color locked in place.


Offering their SOCOLOR Cult hair color, Matrix brought vibrancy to the showroom floor!

Styling Tools & Products


A huge sponsor for the 3-day event, Amika brought everything from their Hide Tide Deep Waver to their Supernova moisture and shine cream.


Dyson brought their game-changing Supersonic hair dryer to the show floor for all to admire and purchase!


Showcasing their IR2 Ionic Infrared Flat Iron, Sutra gave attendees a taste of how to use the tool. The brand even brought a huge life-size full functioning hair dryer for their display!


Olivia Garden

Showing off their OG Brush Collection and their NanoThermic Ceramic + Ion Collection, Olivia Garden brought every hairdresser’s brush dreams to life.


For more shine in less time, Ergo offered their Ionic Ceramic Round Brush, Polishing Paddle Brush and many more at the show. Attendees could even practice using the brushes on a mannequin.



Showcasing their Master Cordless Clipper, Andis encouraged attendees to Master their Craft through a fun display and demonstrations of the ground-breaking clipper.


Showcasing their own cordless clipper, WAHL’s demonstrations lasted all day, focusing on teaching the perfect clipper-over-comb technique.



Offering extensions of many lengths and colors, Hairtalk let attendees test out the hair and see it applied!


With custom dyed extensions made from 100% human hair, Hotheads brought creativity and color to their booth and demonstration.

We can’t wait for Day 2! Follow us on Instagram for updates–look for @readthetease!

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.


We’re a tease, but we always deliver.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.