Doja Cat Only Wears Mac in New Campaign

09/19/2025

MAC Cosmetics just debuted its new global campaign, “I Only Wear MAC” — celebrating flawless skin, fearless individuality, and the icons who define culture now — and Doja Cat is at the very center.

The GRAMMY-winning artist and cultural provocateur is, of course, the brand’s new Global Brand Ambassador. (Who could forget this year’s VMAs?) And she puts the cult-favorite Studio Fix Fluid SPF 15, her shade: NC20, to the test with her signature, body-bending moves, proving that MAC’s best-selling foundation flexes as hard as she does.

The campaign also marks the first creative from Nicola Formichetti, MAC’s newly appointed Global Creative Director, and features an all-star cast of icons and tastemakers from music, fashion, and entertainment.

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