We loved Emma Roberts as a redhead, but she’s finally back to blonde and we couldn’t be happier for the return of a celebrity’s signature shade. Getting back to her iconic “Scream Queens” blonde required a 7-hour color transformation by Wella Professional Global Ambassador and 901 Salon co-owner, Nikki Lee.
Lee says, “in just seven hours, Emma Roberts has officially returned to her iconic golden blonde, a look that feels unmistakably her.” She adds. “while her red era was stunning and worn for nearly a year, this transition back to blonde marked a return to the shade where Emma feels most like herself.” We couldn’t agree more.
Achieving such a dramatic shift required careful planning and the right products. For three months leading up to the transformation, Roberts strengthened her hair with Wella Professionals Ultimate Repair line to ensure it could withstand the lightening process while maintaining integrity and shine.
Read on for the exact formulas and products Lee used for Emma Roberts.
Get the Look:
- The transformation began with gently removing the red using Wella Professionals BlondorPlex with a 6 volume developer, leaving the natural regrowth untouched.
- Her natural base was softly lifted using Wella Professionals Blondor Base Breaker /86 and a 10 volume developer to brighten and blend seamlessly.
- After an initial gloss to create an even blonde canvas, fine highlights were added throughout for brightness using Wella Professionals BlondorPlex with 6 and 10 volume developer, while subtle lowlights were placed to create natural dimension and movement with Wella Professionals Color Touch 8/0 with 13 volume developer.
- The final gloss was done using Wella Professionals Shinefinity Zero Lift Flash Glaze1 0/6, delivering a luminous, softly warm finish with incredible shine. For added length, volume, and drama, extensions were applied.
- Emma’s look was finished with a cut designed to feel effortless and modern, adding textured layers while keeping the perimeter full for versatile styling options and Wella Professionals Ultimate Smooth Miracle Oil Serum to lock in shine.
If you recreate this transformation for your next client, we want to see it. Tag @readthetease on Instagram and TikTok.
