Glen Coco Oropeza Brings Romance to the alice + olivia SS27 Runway Hair

09/12/2026

If the alice + olivia’s SS27 runway hair is any indication, next year’s going to be dreamy. The vibe, set by celebrity stylist Glen Coco Oropeza, working with amika, was impossibly romantic. Soft and sweet.

Oropeza shares, “Everything about alice + olivia feels so dreamy and whimsical, and the hair this season is no different. It has this beautiful, undone texture that feels effortless and a little romantic, and it pairs perfectly with a collection that’s so colorful, playful, and full of whimsy.”

Keep reading for the exact techniques and amika products Oropeza and team used to create the two hero runway hairstyles.

Get the Look: Braided Bun

Photo by Tamara Catania for amika
  1. Prep the hair with The Shield Anti-Humidity Spray, then use a hair waver and one-inch iron to create soft waves throughout the hair, giving it an effortless, undone texture.
  2. Work a small amount of Supernova Moisture & Shine Cream through the hair to smooth flyaways and add shine, while still maintaining that soft, whimsical texture.
  3. Gather the hair into a low ponytail, leaving a few face-framing pieces loose around the front to create that soft, undone feel. Keep the ponytail slightly imperfect rather than overly polished, then mist with Fluxus Touchable Hairspray to add a bit of volume and flexible hold.
  4. Braid the ponytail, loosen the braid, then wrap the braid into a low bun, hugging the base of the neck, and secure in place.
  5. Finish with another light mist of Fluxus Touchable Hairspray to hold the look in place while keeping the texture soft and touchable.

Get the Look: Half-Up

Photo by Tamara Catania for amika
  1. Prep the hair by misting The Shield Anti-Humidity Spray throughout, then use a hair waver to create soft waves. Detail select pieces with a curling iron to add dimension and keep the texture feeling effortless and undone.
  2. Apply Un.Done Texture Spray throughout the hair to build volume and roughen up the texture, creating a fluffy, airy finish that feels soft and whimsical.
  3. Gather the top section of the hair into a half-up, half-down style. Create a loose knot design at the crown, keeping the shape loose and slightly imperfect to maintain that effortless, undone feel.
  4. Finish with Headstrong Intense Hold Hairspray for extra hold, while allowing the soft texture and movement of the look to remain the focus.

Feeling inspired to take on either runway style? Don’t be shy about it! Tag @readthetease on Instagram and TikTok.

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