For the last week or so, protests have erupted around the world in response to the killing of George Floyd. Many brands, celebrities and public figures have been using their platforms to call for justice not only for George Floyd but for the Black community in the US. Here’s how salon professional and beauty brands are responding.
Along with a message of solidarity, Glossier has shown their support for the Black community by donating a collective 1 million dollars to multiple organizations.
Sexy Hair has also promised to provide financial support for the Black community, expand cultural education in their company and listen to all employees and customers to ensure every voice is heard.
Along with penning a letter of support to their community, Sephora has given more than 1 million dollars to support organizations like National CARES, the Center for Urban Families and the National Black Justice Coalition, among others.
In a moving post penned to white people, haircare brand owner Kristin Ess shared several ways for her followers to show support. Additionally, she has donated to Black Girls Code, Spelman College and the Innocence Project.
Pattern Beauty shared their support in a message to their followers, where they also announced their commitment to donating to Black Lives Matter, the NAACP, Color of Change and the Equal Justice Initiative.
Elf Cosmetics stands in solidarity with the rest of the beauty industry in the fight for justice. In addition to sharing posts from other beauty companies, they also announced they will be donating $25K to Color of Change.
In a very informational post, Drunk Elephant shared several different ways for their followers to contribute to making a change. In addition to their post, the beauty brand has also committed to donating to many organizations.
Olivia Garden has also committed to making a donation to the NAACP so that they, along with the hair brand, can continue to making strides towards social justice in the US.
Along with a donation to the NAACP Legal Defense and Education Fund, Wella is another brand standing in solidarity with the Black community.
Has your favorite brand committed to supporting the Black community? Let us know in the comments!