How Wella’s Fractured Not Broken Aims to Support Industry Pros

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In order to support the salon professional industry through the current crises in the US, Wella Education is putting together a virtual fundraiser called Fractured Not Broken. Fractured Not Broken will benefit salon pros who are experiencing financial uncertainty and poor mental health caused by the current fight against systemic racism, and the struggle through COVID-19.

All funds raised during the livestream will support the PBA’s COVID-19 Relief Fund and The Loveland Foundation, an organization committed to supporting communities of color—especially Black women and girls—in unique and powerful ways. Wella themselves is donating $150,000 to each organization, with a goal of raising even more from viewers throughout the event.

In addition to raising funds, Fractured Not Broken will feature artistry, education, entertainment, special guests and more. Not to mention, it will also reconnect industry pros, as well as share Wella’s Diversity and Inclusion efforts.


The fundraiser takes place this Sunday, July 12th from 5:00-7:30PM PST on Wella Education’s Facebook page. Livestream attendees are encouraged to donate through a button during the event. However, if you can’t tune in, visit www.probeauty.org/wellacares to donate.

Be sure to keep an eye on Wella Ed’s Instagram for more information.